Data

Articles: 17 Results
Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

5 lessons to learn from a Disney research scientist

5 lessons to learn from a Disney research scientist

These data-driven best practices are relevant to strategists and marketers alike.

MediaRadar partners with ComScore to provide publishers with smarter data

MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

In the age of feeling, by the numbers is not enough

In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests,

How data catapulted the personalized children's book

How data catapulted the personalized children's book

Lost My Name developed a unique brand out of unique literary experiences.

Why Google's second shot at programmatic TV buying will work

Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

The Portland Trail Blazers score ROI with Facebook advertising

The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.