New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
These data-driven best practices are relevant to strategists and marketers alike.
Ad intelligence platform will offer demographic and behavioral data analysis.
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests,
Lost My Name developed a unique brand out of unique literary experiences.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
How the professional basketball team uses data and segmentation to target the right fans.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format
The latest work, news, advice, comment and analysis, sent to you every dayregister free