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Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of

How apps could finally take flight for marketers

How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

Facebook challenges Snapchat with WhatsApp status update

Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

UGC is performing better than brand posts on Facebook

UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter.

Starbucks China enables social gifting via WeChat to brew up sales

Starbucks China enables social gifting via WeChat to brew up sales

WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.

Facebook signs up to Media Rating Council auditing

Facebook signs up to Media Rating Council auditing

The social network takes another step toward transparency after misstating some key metrics.

Innovation alone isn't enough to keep Snap afloat

Innovation alone isn't enough to keep Snap afloat

Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop