Advertising Technology

Articles: 159 Results
Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

A Cindy Gallop chatbot will help you ask for a raise on Equal Pay Day

A Cindy Gallop chatbot will help you ask for a raise on Equal Pay Day

The diversity advocate will help you get your money on Facebook Messenger.

YouTube brings in third-party brand safety reporting

YouTube brings in third-party brand safety reporting

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away

Programmatic: Guilty until proven innocent?

Programmatic: Guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's

Marketers must tell their boards '60% of programmatic spend is wasted'

Marketers must tell their boards '60% of programmatic spend is wasted'

The realities of the media supply chain, viewability and fraud simply aren't changing any time soon, says Ebiquity report.

Top British advertisers call summit meeting with YouTube over brand safety

Top British advertisers call summit meeting with YouTube over brand safety

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety