Advertising Technology

Articles: 112 Results
The 5 CES products marketers need to know about

The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

What CES really means for advertising

What CES really means for advertising

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

Marketers admit they're clueless when it comes to digital, study finds

Marketers admit they're clueless when it comes to digital, study finds

The majority of advertisers know they need an omni-channel approach; they're just not there yet.

8 ways to get creative with digital out-of-home

8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands

The great outdoors: top creatives talk top creative

The great outdoors: top creatives talk top creative

Campaign and Ocean talk to leading agency figures about the power and potential of digital out-of-home

Facebook may have finally successfully cloned Snapchat

Facebook may have finally successfully cloned Snapchat

Instagram's live video and ephemeral features give brands one more reason to skip Snapchat.

Big Data demands big collaboration, says Razorfish panel

Big Data demands big collaboration, says Razorfish panel

Data scientists and creatives can do amazing things when they work together.

R/GA and Ad Council built a voting bot to drive Millennials to the polls

R/GA and Ad Council built a voting bot to drive Millennials to the polls

As Election Day nears, an army of bots is invading social media for the good of democracy

Want to reach gamers? Stay out of video games

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands

Day 30: 5 ways to build brand stories using programmatic

Day 30: 5 ways to build brand stories using programmatic

We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build