New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Ad intelligence platform will offer demographic and behavioral data analysis.
Ads will soon be pulled from specific pages that run afoul of the rules.
KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.
Boycott all you want. The duopoly is doing just fine.
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.
But don't expect this rate of ad revenue growth to continue, says CFO.
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