...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
Slow load times and disruptions can hurt publishers' return-on-investment.
Google has committed to having YouTube's metrics audited by the Media Rating Council.
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
Verizon now offers unlimited data, meaning consumers have the option on all major carriers.
A new report shows a high willingness among users to engage with advertisers.
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from
The social network takes another step toward transparency after misstating some key metrics.
Video advertising is about to get interesting.
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