Advertising Technology

Articles: 131 Results
Blink and you'll miss it...

Blink and you'll miss it...

...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts

How apps could finally take flight for marketers

How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

Almost one-third of programmatic ads violate IAB guidelines, study finds

Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.

Google submits YouTube to Media Ratings Council audit

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

Good news--even skipped pre-roll ads can be effective

Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

Why marketers should be excited about unlimited data

Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from

Facebook signs up to Media Rating Council auditing

Facebook signs up to Media Rating Council auditing

The social network takes another step toward transparency after misstating some key metrics.

What YouTube's Super Chat means for marketers

What YouTube's Super Chat means for marketers

Video advertising is about to get interesting.