Advertising Technology

Articles: 181 Results
A bot didn't write this column

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great.

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Advertisers are starting to win the war against bot fraud, says ANA

Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

US ad tech 'bros' are mocked mercilessly in this British parody film

US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

MediaRadar partners with ComScore to provide publishers with smarter data

MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.