AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Ad intelligence platform will offer demographic and behavioral data analysis.
Ads will soon be pulled from specific pages that run afoul of the rules.
KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.
The latest work, news, advice, comment and analysis, sent to you every dayregister free