Advertising Technology

Articles: 176 Results
Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

MediaRadar partners with ComScore to provide publishers with smarter data

MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.

Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

See the 5 most creative Mother's Day ads of 2017

See the 5 most creative Mother's Day ads of 2017

KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.

Brand-safety concerns fail to harm tech giants' results

Brand-safety concerns fail to harm tech giants' results

Boycott all you want. The duopoly is doing just fine.

Publicis Media's Zenith rebrands, adds consulting to its capabilities

Publicis Media's Zenith rebrands, adds consulting to its capabilities

The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.

Facebook earnings soar on mobile ad sales boom

Facebook earnings soar on mobile ad sales boom

But don't expect this rate of ad revenue growth to continue, says CFO.