Television

Articles: 72 Results
The rebranding of Megyn Kelly rings false on NBC's 'Today'

The rebranding of Megyn Kelly rings false on NBC's 'Today'

Three weeks in and there are no signs of Kelly fitting in amongst the coffee-klatch community.

First impressions of the new fall TV season

First impressions of the new fall TV season

Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.

Five principles for launching a TV show

Five principles for launching a TV show

BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by

'This Is Us,' the biggest new hit series in decades, gears up for Season 2

'This Is Us,' the biggest new hit series in decades, gears up for Season 2

Producer and director Ken Olin dishes about the show and working for a broadcast network.

The best and worst TV programs of Summer 2017

The best and worst TV programs of Summer 2017

No longer the domain of reruns, the summer offered viewers both diamonds and duds.

TV network execs accentuate only the positive during critics' tour

TV network execs accentuate only the positive during critics' tour

But there's more beneath the surface that no one wants to talk about.

A marketer's guide to fall 2017 network TV

A marketer's guide to fall 2017 network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

Upfronts 2017: Deciphering the spin

Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many

It's time for challenger brands to challenge the upfronts

It's time for challenger brands to challenge the upfronts

The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director

CBS anchors 2017-2018 schedule with established hits

CBS anchors 2017-2018 schedule with established hits

With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.