The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many
The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director
With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
Spin-offs for "Dancing with the Stars" and "The Bachelor," plus a relocated "American Idol," lead an aggressive 2017-18 lineup.
Will new entries from proven sources compensate for the loss of the Super Bowl?
"Will and Grace" revival and a new "Law and Order" round out the upcoming blasts from the past.
Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it
Casting Melissa McCarthy as a sputtering, volcanic Sean Spicer? Good. Pairing (yawn) Ryan Seacrest with (yaaaawn!) Kelly Ripa? Not so
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