Digital media

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Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

Facebook will permit self-harm to be live streamed, documents suggest

Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not

Instagram star David Lopez warns influencers to watch their step

Instagram star David Lopez warns influencers to watch their step

Lopez shares his tips for brands and other influencers.

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

A call to arms for branded film: How do brands entertain?

A call to arms for branded film: How do brands entertain?

Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive

Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York

Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York

The second annual edition of the Brand Film Festival New York, produced by PRWeek US and Campaign US, saluted the

Oscar winner Armando Bo: 'An ambitious client is the most important thing'

Oscar winner Armando Bo: 'An ambitious client is the most important thing'

The director and screenwriter, best known for his work on 'Birdman,' revealed that creativity doesn't come from one source in

Wanted: Authentic brand ambassadors (not celebs) for brand films

Wanted: Authentic brand ambassadors (not celebs) for brand films

Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they look for

9Gag buries monument to memes in the desert to puzzle future generations

9Gag buries monument to memes in the desert to puzzle future generations

For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This