WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
What to make of a sudden interest among adults in revisiting and indulging in children's content?
Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide,
Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful
See the winning presentations from the latest ReACT competition.
A lack of diverse content and discoverability issues are to blame, according to AudioBoom.
Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital
Big names such as Vinamilk and Mead Johnson have halted activity following a government warning about ads appearing on illegal
Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of
The latest work, news, advice, comment and analysis, sent to you every dayregister free