Digital media

Articles: 72 Results
Google appeases publishers by ending 'first click free' and helping to sell subscriptions

Google appeases publishers by ending 'first click free' and helping to sell subscriptions

Google is pushing out measures that will help publishers sell more digital subscriptions and is also ending its controversial "first

Huawei's CMO on the power of collaboration and the need to amplify the brand

Huawei's CMO on the power of collaboration and the need to amplify the brand

The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Snapchat signs on 14 creative partners to help advertisers

Snapchat signs on 14 creative partners to help advertisers

Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up.

Google accused of sex discrimination in US lawsuit

Google accused of sex discrimination in US lawsuit

Google is being sued by three female former employees, who are claiming that it discriminates against women, paying them less

Oath: Forget being the third force... we want to be number one

Oath: Forget being the third force... we want to be number one

Three months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads

Givenchy launches new ecommerce platform

Givenchy launches new ecommerce platform

French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new

Facebook faces fresh controversy over young audience numbers

Facebook faces fresh controversy over young audience numbers

Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist.

Apple and Amazon join race for 007 distribution rights

Apple and Amazon join race for 007 distribution rights

Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise.