Digital media

Articles: 51 Results
Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Digital ad industry can't grow without proper measurement

Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from

Unboxing videos and cosplaying grown-ups are the new kids' TV

Unboxing videos and cosplaying grown-ups are the new kids' TV

What to make of a sudden interest among adults in revisiting and indulging in children's content?

Connecting the dots: How Refinery29's creative chief stays inspired

Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide,

'Good stories can change your life,' says Birdman writer

'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful

High school students tackle Spotify brief for 4A's competition

High school students tackle Spotify brief for 4A's competition

See the winning presentations from the latest ReACT competition.

60 percent of minorities don't listen to podcasts, study finds

60 percent of minorities don't listen to podcasts, study finds

A lack of diverse content and discoverability issues are to blame, according to AudioBoom.

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital

Brands suspend Vietnam YouTube ads due to government probe

Brands suspend Vietnam YouTube ads due to government probe

Big names such as Vinamilk and Mead Johnson have halted activity following a government warning about ads appearing on illegal

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of