Digital media

Articles: 44 Results
Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital

Brands suspend Vietnam YouTube ads due to government probe

Brands suspend Vietnam YouTube ads due to government probe

Big names such as Vinamilk and Mead Johnson have halted activity following a government warning about ads appearing on illegal

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Vice boss Shane Smith hits out at media and mobile companies for 'roadblocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of

Why ads in the editorial space will get results

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of

Digital spending in Japan breaks 1 trillion yen: Dentsu

Digital spending in Japan breaks 1 trillion yen: Dentsu

The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year.

Facebook challenges Snapchat with WhatsApp status update

Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising,

What YouTube's Super Chat means for marketers

What YouTube's Super Chat means for marketers

Video advertising is about to get interesting.

Hershey's shares stories of imperfect first kisses for Valentine's Day

Hershey's shares stories of imperfect first kisses for Valentine's Day

Short film from SheKnows media shows why even sloppy smooches are sweet.