Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not
Lopez shares his tips for brands and other influencers.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive
The second annual edition of the Brand Film Festival New York, produced by PRWeek US and Campaign US, saluted the
The director and screenwriter, best known for his work on 'Birdman,' revealed that creativity doesn't come from one source in
Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they look for
For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
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