Media

Articles: 306 Results
Stop predicting the death of anything: no media is a write-off, it's all opportunity

Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

There is life beyond 30

There is life beyond 30

Who has 30 seconds? Not today's consumers. Here's how to get them to engage...

How Scripps Networks Interactive grew its video views by 485 percent in the last year

How Scripps Networks Interactive grew its video views by 485 percent in the last year

Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.

5 certain steps to ensure your marketing boosts your business

5 certain steps to ensure your marketing boosts your business

Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy

Clear Channel to showcase digital OOH at Cannes Lions

Clear Channel to showcase digital OOH at Cannes Lions

Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the

The future of adland: it's worth fighting for

The future of adland: it's worth fighting for

P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for

Andrew Benett joins Bloomberg Media as global chief commercial officer

Andrew Benett joins Bloomberg Media as global chief commercial officer

Andrew Benett, former global chief executive of Havas Creative Group, has joined Bloomberg Media in the newly-created role of global

Vodafone bars ads from appearing on fake news or hate speech outlets

Vodafone bars ads from appearing on fake news or hate speech outlets

Vodafone has put in place global rules intended to prevent its advertising from appearing on outlets that create or share

The New York Times opens branded content agency in Asia

The New York Times opens branded content agency in Asia

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Maxus will live on in India despite MEC merger

Maxus will live on in India despite MEC merger

Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India,