From musicals to global hits, advertisers have more entertainment options than ever, writes the head of brand integrations at Branded
Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.
But will the audience of today, particularly the millennials, show interest?
Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.
As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president
The former JWT CEO says his "too many Jews" comment was meant to convey his desire to live in a
2017 will see a record number of scripted shows hit the screens--more than 500.
Bringing in a digital consultancy often means opening up an uncomfortable level of transparency, writes the founder and CEO of
The brand took a bet on nostalgia, but wound up entertaining people of all ages, according to Ace Metrix.
Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.
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