A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its
Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly
Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services
Taptica, an Israeli-founded and UK-listed ad tech mobile platform company, has doubled its size with the acquisition the DSP division
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
This media strategist dances to Colombian beats when she's cooking her Whole30 meals in the kitchen.
Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of
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