Media

Articles: 333 Results
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Dentsu talks new business of creativity

Dentsu talks new business of creativity

Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

Snapchat isn't dying, but its stock is still overvalued

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

Facebook ramps up video offer with revamped Watch tab

Facebook ramps up video offer with revamped Watch tab

Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its

P&G global adspend falls to 11-year low after digital cuts

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly

Disney cuts ties with Netflix to launch own streaming service

Disney cuts ties with Netflix to launch own streaming service

Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services

UK-listed Taptica breaks into US with $50m Tremor Video acquisition

UK-listed Taptica breaks into US with $50m Tremor Video acquisition

Taptica, an Israeli-founded and UK-listed ad tech mobile platform company, has doubled its size with the acquisition the DSP division

Surge in digital growth sustains global OOH market

Surge in digital growth sustains global OOH market

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

Recommendation Engine: m/SIX North America's Sam Grossman

Recommendation Engine: m/SIX North America's Sam Grossman

This media strategist dances to Colombian beats when she's cooking her Whole30 meals in the kitchen.

Accenture marches further into marketing with Brand Learning acquisition

Accenture marches further into marketing with Brand Learning acquisition

Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of