Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel
Who has 30 seconds? Not today's consumers. Here's how to get them to engage...
Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.
Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy
Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the
P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for
Andrew Benett, former global chief executive of Havas Creative Group, has joined Bloomberg Media in the newly-created role of global
Vodafone has put in place global rules intended to prevent its advertising from appearing on outlets that create or share
The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.
Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India,
The latest work, news, advice, comment and analysis, sent to you every dayregister free