Media

Articles: 138 Results
What brands should expect in entertainment this year

What brands should expect in entertainment this year

From musicals to global hits, advertisers have more entertainment options than ever, writes the head of brand integrations at Branded

Madison Avenue and the 'Great Sorting' of America

Madison Avenue and the 'Great Sorting' of America

Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot

But will the audience of today, particularly the millennials, show interest?

What branded content means to the future of your agency

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

Why you should keep your tech partner close and your agency closer

Why you should keep your tech partner close and your agency closer

As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president

Gustavo Martinez formally denies all allegations, except one

Gustavo Martinez formally denies all allegations, except one

The former JWT CEO says his "too many Jews" comment was meant to convey his desire to live in a

Will the deluge of scripted shows kill 'Peak TV'?

Will the deluge of scripted shows kill 'Peak TV'?

2017 will see a record number of scripted shows hit the screens--more than 500.

How digital consultancies are changing client-agency relationships

How digital consultancies are changing client-agency relationships

Bringing in a digital consultancy often means opening up an uncomfortable level of transparency, writes the founder and CEO of

Xerox's Brother Dominic revival resonates with viewers who never saw the original

Xerox's Brother Dominic revival resonates with viewers who never saw the original

The brand took a bet on nostalgia, but wound up entertaining people of all ages, according to Ace Metrix.

CES: A first-timer's view from the convention floor

CES: A first-timer's view from the convention floor

Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.