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Articles: 35 Results
How The Economist ramped up subscriptions by bringing gross stories to life

How The Economist ramped up subscriptions by bringing gross stories to life

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

How to build your thought-leadership campaign from scratch

How to build your thought-leadership campaign from scratch

Three tips from PwC's Paul Dunay.

What marketers need to know about UX

What marketers need to know about UX

What UX is, and why it's so important.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

How to navigate content marketing's control issues

How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the

The Portland Trail Blazers score ROI with Facebook advertising

The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.

Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

YouTube to block ads on channels with under 10k views

YouTube to block ads on channels with under 10k views

The new threshold provides enough information to assess the validity of a channel, the company says.

YouTube brings in third-party brand safety reporting

YouTube brings in third-party brand safety reporting

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away