Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.
The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong
Three tips from PwC's Paul Dunay.
What UX is, and why it's so important.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the
How the professional basketball team uses data and segmentation to target the right fans.
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
The new threshold provides enough information to assess the validity of a channel, the company says.
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