The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.
Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.
From pop-up shops to virtual reality, companies are investing more heavily in executions that engage the senses, according to global
Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.
The latest edition of the campaign marks the first time The Macallan has used multimedia art.
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
The marketer's latest stunt lets consumers message each other with a porky typeface.
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
The animated mascot, voiced by WWE star John Cena, calls on gamers to find clues in sweepstakes push.
The cable network is promoting the return of the cult classic with coffee and cherry pie.
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