Experiential Marketing

Articles: 50 Results
Brand Superfan of the Week: Taco Bell's Dan Ryckert

Brand Superfan of the Week: Taco Bell's Dan Ryckert

The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.

Rethinking Meaning and Interaction in Marketing

Rethinking Meaning and Interaction in Marketing

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.

Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds

Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds

From pop-up shops to virtual reality, companies are investing more heavily in executions that engage the senses, according to global

The experience economy: Key trends for 2017

The experience economy: Key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Brands going to music festivals need to hit the right notes

Brands going to music festivals need to hit the right notes

The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a

Oscar Mayer's 'bacon font' delivers a message about consistency

Oscar Mayer's 'bacon font' delivers a message about consistency

The marketer's latest stunt lets consumers message each other with a porky typeface.

Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

Wonderful Pistachios invites fans to help Ernie the Elephant destroy evidence

Wonderful Pistachios invites fans to help Ernie the Elephant destroy evidence

The animated mascot, voiced by WWE star John Cena, calls on gamers to find clues in sweepstakes push.

Showtime brings 'Twin Peaks' diner to SXSW

Showtime brings 'Twin Peaks' diner to SXSW

The cable network is promoting the return of the cult classic with coffee and cherry pie.