Data at its most granular gives brands deep insights into their customers
The latest edition of the campaign marks the first time The Macallan has used multimedia art.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
The marketer's latest stunt lets consumers message each other with a porky typeface.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.
The animated mascot, voiced by WWE star John Cena, calls on gamers to find clues in sweepstakes push.
The giant is tipped to earn $16 billion from digital advertising revenue this year.
The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year.
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
The latest work, news, advice, comment and analysis, sent to you every dayregister free