Digital Marketing

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Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Oscar Mayer's 'bacon font' delivers a message about consistency

Oscar Mayer's 'bacon font' delivers a message about consistency

The marketer's latest stunt lets consumers message each other with a porky typeface.

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

UK broadcasters boosted by YouTube brand boycott

UK broadcasters boosted by YouTube brand boycott

Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.

Wonderful Pistachios invites fans to help Ernie the Elephant destroy evidence

Wonderful Pistachios invites fans to help Ernie the Elephant destroy evidence

The animated mascot, voiced by WWE star John Cena, calls on gamers to find clues in sweepstakes push.

Alibaba to draw almost one-third of China's digital adspend: eMarketer

Alibaba to draw almost one-third of China's digital adspend: eMarketer

The giant is tipped to earn $16 billion from digital advertising revenue this year.

Digital spending in Japan breaks 1 trillion yen: Dentsu

Digital spending in Japan breaks 1 trillion yen: Dentsu

The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year.

How apps could finally take flight for marketers

How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

Oreo asks Shaq to dunk a cookie with his mind

Oreo asks Shaq to dunk a cookie with his mind

The traditional Oreo-and-milk pairing gets a modern twist with help from the NBA star.