Digital Marketing

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Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands

Cannes favourite Sea Hero Quest returns in VR

Cannes favourite Sea Hero Quest returns in VR

Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the

Twitter creators join global video relay from Sydney to Vancouver

Twitter creators join global video relay from Sydney to Vancouver

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social

Using data to find the unexpected audience

Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Oscar Mayer's 'bacon font' delivers a message about consistency

Oscar Mayer's 'bacon font' delivers a message about consistency

The marketer's latest stunt lets consumers message each other with a porky typeface.

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

UK broadcasters boosted by YouTube brand boycott

UK broadcasters boosted by YouTube brand boycott

Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.