Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are
Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands
Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the
Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social
Data at its most granular gives brands deep insights into their customers
The latest edition of the campaign marks the first time The Macallan has used multimedia art.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
The marketer's latest stunt lets consumers message each other with a porky typeface.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.
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