Branding

Articles: 199 Results
Chobani CMO Q&A: Startups vs. Big Food

Chobani CMO Q&A: Startups vs. Big Food

Peter McGuinness on the yogurt-maker's incubator for like-minded startups and how the brand is using "food as a force for

Rethinking Meaning and Interaction in Marketing

Rethinking Meaning and Interaction in Marketing

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl

How The Economist ramped up subscriptions by bringing gross stories to life

How The Economist ramped up subscriptions by bringing gross stories to life

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

How Fidget Spinners became the hottest promotional product since beer cozies

How Fidget Spinners became the hottest promotional product since beer cozies

Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze.

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the

Big tech and media activations eclipse startups at SXSW this year

Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

Brand Superfan of the Week: Cheetos' Rebecca Jimenez

Brand Superfan of the Week: Cheetos' Rebecca Jimenez

"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.