Marketing

Articles: 1718 Results
How to build a video marketing program from the ground up in 2017 without spending a fortune

How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing

Marketing VP sues VR startup Magic Leap for gender discrimination

Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Why marketers should be excited about unlimited data

Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from

How brands like Jeep and Airbnb get their fans to do their marketing for them

How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising,