Marketing

Articles: 1971 Results
Trump 'fires' business leaders after mass exodus

Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves

Airbnb's Mildenhall: Listen to your mentors

Airbnb's Mildenhall: Listen to your mentors

The travel brand CMO shares his best career advice and recalls the two women who gave him his biggest break.

McDonald's awards World Cup brief to Leo Burnett London

McDonald's awards World Cup brief to Leo Burnett London

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.

To change advertising, you must begin with the people

To change advertising, you must begin with the people

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

Is esports a safe bet for advertisers?

Is esports a safe bet for advertisers?

NBC Sports' latest deal with Psyonix Rocket League is being heralded as innovative, but research shows that it's a conservative

Throwing the donuts out with the bathwater: in defence of elaborate brand names

Throwing the donuts out with the bathwater: in defence of elaborate brand names

The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really

Nestea takes tiny house on tour to spread 'less is more' message

Nestea takes tiny house on tour to spread 'less is more' message

"Pitch Perfect" star Anna Camp and lifestyle bloggers helped the brand promote its new line of simpler recipes with this

Twitter creators join global video relay from Sydney to Vancouver

Twitter creators join global video relay from Sydney to Vancouver

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social

Why Speedo has turned to tech to help swimmers perform better

Why Speedo has turned to tech to help swimmers perform better

Last month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level.