Marketing

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7 questions for Eataly USA CEO Nicola Farinetti

7 questions for Eataly USA CEO Nicola Farinetti

As the brand expands to Las Vegas, Eataly USA's CEO tells Sean Czarnecki how the Italian marketplace's story starts in-store

Outraged UK advertisers now asking Google for discounts

Outraged UK advertisers now asking Google for discounts

After pulling ads over placement fears, some brands suggest a rate hike would help make amends.

Meet Campaign US' 2017 Digital 40 Over 40

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly

Agencies better for gender equality than brands: Exclusive research

Agencies better for gender equality than brands: Exclusive research

Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific

J&J, Verizon and AT&T join brands to suspend YouTube advertising

J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that

Brands missing out as impatient consumers click-off, claims Google

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their

Pop-up stores are getting smarter

Pop-up stores are getting smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods.

Airbnb is changing its name in China

Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new

Mars emotional measurement research proves the eyes are the window to the sales

Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company

When content is rotten, brand safety is a zero tolerance game

When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief