Marketing

Articles: 1931 Results
Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took

Unilever's Keith Weed named world's most influential CMO

Unilever's Keith Weed named world's most influential CMO

Keith Weed, chief marketing officer of Unilever, has topped a ranking 50 of the world's most influential chief marketing officers

General Mills hires senior Coke marketer Pollard as global CMO

General Mills hires senior Coke marketer Pollard as global CMO

Food company General Mills has appointed Coca-Cola vice-president, strategic marketing Ivan Pollard as its new global chief marketing officer.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's

Brand Superfan of the Week: Cholula's Aaron Ackerman

Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand

HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention

HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention

If marketers aren't inclusive they can't authentically understand their customers, says Antonio Lucio, global chief marketing and communication officer, HP.

At Cannes this year, CMOs aren't just marketers, we must be chief growth officers

At Cannes this year, CMOs aren't just marketers, we must be chief growth officers

Don't let technology distract you; put it to good use, says Deloitte's first CMO.

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

Brand Superfan of the Week: Lego's Colin Leggo

Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.