Marketing

Articles: 1868 Results
Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Oracle announces new chatbot and AI products

Oracle announces new chatbot and AI products

The latest chatbot, AI and orchestration innovations announced today.

Cutts succeeds Clark as HSBC marketing chief

Cutts succeeds Clark as HSBC marketing chief

HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since

What global CPG brands can learn from Weetabix's Chinese flop

What global CPG brands can learn from Weetabix's Chinese flop

The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight

How three surf lovers are building 'Africa's first great global brand'

How three surf lovers are building 'Africa's first great global brand'

An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of

The experience economy: Key trends for 2017

The experience economy: Key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Citi combines global consumer marketing and entertainment teams under new CMO

Citi combines global consumer marketing and entertainment teams under new CMO

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

How 'participation brands' empower the market to do their marketing

How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation

How data catapulted the personalized children's book

How data catapulted the personalized children's book

Lost My Name developed a unique brand out of unique literary experiences.