Changes aim to address targeting across devices.
Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising
Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."
New ad products increase marketing capabilities but decrease trust.
A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.
The common theme for this year's essential CMO skills is "put up or shut up."
Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.
The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.
After three decades with Dentsu, the FMCG giant is changing the structure of its media business.
Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping
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