Marketing

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Advertisers can now target YouTube ads with data from Google Accounts

Advertisers can now target YouTube ads with data from Google Accounts

Changes aim to address targeting across devices.

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."

TripAdvisor enhanced ad products tweak mission

TripAdvisor enhanced ad products tweak mission

New ad products increase marketing capabilities but decrease trust.

Brands and the inauguration: Who's in, who's out

Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

The 4 most important traits of a successful CMO in 2017

The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

Target names Rick Gomez CMO

Target names Rick Gomez CMO

Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.

Staples builds an Alexa-like easy button

Staples builds an Alexa-like easy button

The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.

P&G to split Japan media business between Omnicom and DAN

P&G to split Japan media business between Omnicom and DAN

After three decades with Dentsu, the FMCG giant is changing the structure of its media business.

Madison Avenue and the 'Great Sorting' of America

Madison Avenue and the 'Great Sorting' of America

Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping