Video Advertising

Articles: 358 Results
23andMe partners with 'Despicable Me 3' for first movie partnership

23andMe partners with 'Despicable Me 3' for first movie partnership

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

, Grey New York for Gillette

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

Award-winning ad director Graham Rose dies

Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

Little Things branches out to TV with new distribution partnerships

Little Things branches out to TV with new distribution partnerships

The publisher will be working with XUMO, Pluto TV, Apple, Roku and Amazon.

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

This ad for bullet-proof college clothes takes aim at campus carry laws

This ad for bullet-proof college clothes takes aim at campus carry laws

FCB New York worked with a Texas student organization to raise awareness of a growing concern.

PayPal 'can do that' in ads touting seamless services

PayPal 'can do that' in ads touting seamless services

Crispin Porter + Bogusky LA highlights online brand's diverse payment options.

A new Sikh awareness campaign takes cues from Barack Obama and the Mormons

A new Sikh awareness campaign takes cues from Barack Obama and the Mormons

A new National Sikh Campaign combines TV and digital media buys with an on-the-ground, grassroots effort to educate Americans about