Ads will soon be pulled from specific pages that run afoul of the rules.
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Boycott all you want. The duopoly is doing just fine.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.
In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option,"
Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates
At 4A's Transformation, CMO Marisa Thalberg said the brand has to "figure out how to use digital more effectively."
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