If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.
In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option,"
Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates
At 4A's Transformation, CMO Marisa Thalberg said the brand has to "figure out how to use digital more effectively."
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element
Tips for chief marketing officers who want to mitigate the risk that their ads will appear next to unsavory content.
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