Programmatic Advertising

Articles: 23 Results
Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

Brand-safety concerns fail to harm tech giants' results

Brand-safety concerns fail to harm tech giants' results

Boycott all you want. The duopoly is doing just fine.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Digital ad industry can't grow without proper measurement

Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

Listen up! Why digital audio is set to experience a creative revolution

Listen up! Why digital audio is set to experience a creative revolution

Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.

It's time to break up the Facebook-Google duopoly

It's time to break up the Facebook-Google duopoly

In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option,"

How to keep advertising relevant? Go back to moving people

How to keep advertising relevant? Go back to moving people

Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates

Taco Bell is shifting its ad spend from digital to TV

Taco Bell is shifting its ad spend from digital to TV

At 4A's Transformation, CMO Marisa Thalberg said the brand has to "figure out how to use digital more effectively."