Programmatic Advertising

Articles: 19 Results
Digital ad industry can't grow without proper measurement

Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

Listen up! Why digital audio is set to experience a creative revolution

Listen up! Why digital audio is set to experience a creative revolution

Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.

It's time to break up the Facebook-Google duopoly

It's time to break up the Facebook-Google duopoly

In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option,"

How to keep advertising relevant? Go back to moving people

How to keep advertising relevant? Go back to moving people

Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates

Taco Bell is shifting its ad spend from digital to TV

Taco Bell is shifting its ad spend from digital to TV

At 4A's Transformation, CMO Marisa Thalberg said the brand has to "figure out how to use digital more effectively."

Google shouldn't let a good crisis go to waste

Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Programmatic: Guilty until proven innocent?

Programmatic: Guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's

YouTube advertisers, are you feeling lucky today?

YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element

3 things CMOs need to know to avoid ad misplacement

3 things CMOs need to know to avoid ad misplacement

Tips for chief marketing officers who want to mitigate the risk that their ads will appear next to unsavory content.