Cinema Advertising

Articles: 44 Results
Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

A call to arms for branded film: How do brands entertain?

A call to arms for branded film: How do brands entertain?

Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive

'The Dude' is left without his Kenny Rogers in Sonos ad

'The Dude' is left without his Kenny Rogers in Sonos ad

"Gutterballs" scene from "The Big Lebowski" is disappointing without good sound in Anomaly-crafted spot.

Slate of films for Brand Film Festival New York announced

Slate of films for Brand Film Festival New York announced

PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New

How to make an effective brand film

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fighting Chance" and identifies

Want to reach gamers? Stay out of video games

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands

Inside Jack Daniel's 150th anniversary pop-up general store

Inside Jack Daniel's 150th anniversary pop-up general store

The brand invites you to get your hair cut, try out virtual reality and drink some whiskey

Pixar inside out: What adland can learn from the storytelling masters

Pixar inside out: What adland can learn from the storytelling masters

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of

Soccer title FourFourTwo launches in US

Soccer title FourFourTwo launches in US

The new edition of the Haymarket brand arrives in time for Major League Soccer season

#AdvertisingSoWhite: It's an industry thing, you wouldn't understand

#AdvertisingSoWhite: It's an industry thing, you wouldn't understand

There are some not-so-surprising similarities between Hollywood and Madison Avenue