Advertising

Articles: 4486 Results
Brands missing out as impatient consumers click-off, claims Google

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their

Pop-up stores are getting smarter

Pop-up stores are getting smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods.

Beyond Mad Men or Maths Men: Unleashing technology for growth

Beyond Mad Men or Maths Men: Unleashing technology for growth

If marketers want to own the future, they need to stop looking to the past and instead look ahead and

'Westworld' star explains Dell merger makes tech, not magic

'Westworld' star explains Dell merger makes tech, not magic

, Young & Rubicam for Dell

Jeffrey Wright introduces the combined strength of the new Dell Technologies.

When content is rotten, brand safety is a zero tolerance game

When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief

Havas Group acquires BD Australia

Havas Group acquires BD Australia

Shopper marketing agency becomes the latest addition to the Havas Village stable.

Google's Matt Brittin apologizes to industry over ad placement

Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding

Michael Roth: IPG will not 'do a Havas' and pull Google spend

Michael Roth: IPG will not 'do a Havas' and pull Google spend

"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

Brand Superfan of the Week: Funko's Bryan Sato

Brand Superfan of the Week: Funko's Bryan Sato

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.