SXSW 2015

News, analysis and opinion from Austin's big weekend.

How 'participation brands' empower the market to do their marketing
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How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.

The creative interview: No suits required
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The creative interview: No suits required

Forget common wisdom about job interviews. When it comes to these gigs, leading creatives welcome square pegs.

60 percent of minorities don't listen to podcasts, study finds
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60 percent of minorities don't listen to podcasts, study finds

A lack of diverse content and discoverability issues are to blame, according to AudioBoom.

From internet to splinternet: Why there's something wrong with the web
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From internet to splinternet: Why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.

How the 'Trump track' at SXSW tackled tech totalitarianism
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How the 'Trump track' at SXSW tackled tech totalitarianism

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

Inside Facebook's global effort to sell mobile video to advertisers
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Inside Facebook's global effort to sell mobile video to advertisers

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.

Tech's new frontier: The human brain
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Tech's new frontier: The human brain

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

Why SXSW Interactive needs a name change
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Why SXSW Interactive needs a name change

Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.

A divided country is reflected in SXSW's fractured mirror
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A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

SXSW diary: Reality and empathy
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SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.

Big tech and media activations eclipse startups at SXSW this year
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Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry
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Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

Want to reach those unreachable ad-blockers? Try podcast ads.
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Want to reach those unreachable ad-blockers? Try podcast ads.

Podcasts are poised to eat into radio sponsorships, says SXSW panel.

With innovation, porn beats tech to the punch
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With innovation, porn beats tech to the punch

Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.

SXSW: How letting go gave Nat Geo social domination
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SXSW: How letting go gave Nat Geo social domination

Giving photographers the power to post has created an Instagram following of 72 million.

SXSW diary: Rain, rain, DNA
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SXSW diary: Rain, rain, DNA

The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW
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Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'
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NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW
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The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.

Feed the trolls, say social media vets at SXSW
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Feed the trolls, say social media vets at SXSW

Honest conversation beats out timid silence or defensive posturing any day.

How may AI help you, sir?
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How may AI help you, sir?

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.

Shazam's new AR platform has one thing the others don't: Scale
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Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors can't.

Showtime brings 'Twin Peaks' diner to SXSW
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Showtime brings 'Twin Peaks' diner to SXSW

The cable network is promoting the return of the cult classic with coffee and cherry pie.

Marketing in the age of the troll
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Marketing in the age of the troll

The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.

Advertising Week: How has it changed, and who is it good for?
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Advertising Week: How has it changed, and who is it good for?

Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?

Lévy on Publicis Groupe restructure: 'No one has dared to go as far'
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Lévy on Publicis Groupe restructure: 'No one has dared to go as far'

The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"

What you should talk about at Cannes, Junior edition
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What you should talk about at Cannes, Junior edition

Forget the ANA report, virtual reality and your precious Givenchy shoes. This year, try a little soul searching

Viva tech! Why Lévy is backing startups
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Viva tech! Why Lévy is backing startups

Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

Music is the ultimate universal language. You should be speaking it
Hey marketers, you left SXSW too soon
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Hey marketers, you left SXSW too soon

The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity

Tales from SXSW: I stayed in a twin bed and no one noticed
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Tales from SXSW: I stayed in a twin bed and no one noticed

Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive

Best global advertising stories of the week
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Best global advertising stories of the week

M&C Saatchi's ad agency disappoints its CEO, Adidas goalkeeping tops viral video, how nine brands tried getting lucky for St. Patrick's day,

5 ways brands can use design thinking to stand out at SXSW
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5 ways brands can use design thinking to stand out at SXSW

Droga5's executive design director critiques this year's activations in Austin

At SXSW, the diversity conversation turns to solutions
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At SXSW, the diversity conversation turns to solutions

Attendees spoke about their experiences in an industry that's fighting to be more inclusive

SXSW Diary: Food, feelings and the future
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SXSW Diary: Food, feelings and the future

The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive

A crisis of diversity in tech, but progress depends on aid from allies in industry
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A crisis of diversity in tech, but progress depends on aid from allies in industry

The United States' chief technology officer offers a way forward at SXSW

SXSW Diary: The singles scene
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SXSW Diary: The singles scene

Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group

Even if you aren't racist, your agency might be
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Even if you aren't racist, your agency might be

An introspective SXSW panel confronts the industry's struggles with race and representation

Brand outreach to families begins with authentic portrayals
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Brand outreach to families begins with authentic portrayals

SXSW panel offers a guide for unsure or unwilling marketers

SXSW Diary: Everyone's interactive
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SXSW Diary: Everyone's interactive

The worldwide director of J. Walter Thompson's Innovation Group discusses her first day at the Interactive Festival in Austin

At SXSW, Adblock Plus describes new service to 'reward content that is good'
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At SXSW, Adblock Plus describes new service to 'reward content that is good'

Forbes accuses ad blockers of "blackmail" at SXSW panel

An alternative guide to SXSW
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An alternative guide to SXSW

Skip the panels and drop the event schedule. The creative chief of Austin-based ad agency GSD&M shares his tips for how to get the most from South by Southwest

CES 2016 Diary: From the 'future city' to the smart fridge
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CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

MediaMonks acquires Stopp, adding virtual reality expertise to its digital toolkit
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MediaMonks acquires Stopp, adding virtual reality expertise to its digital toolkit

Expands Los Angeles operations and adds Stockholm to its production network

In Saudi Arabia, social media prompts culture change
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In Saudi Arabia, social media prompts culture change

The conversation in the country is changing, and it is all happening online as Saudis leverage social to speak freely

Native advertising on Tinder: A step too far?
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Native advertising on Tinder: A step too far?

Experts from Droga5, Carat, Mcgarrybowen and TBWA discuss the opportunities and pitfalls of native advertising on the hookup app

The ecosystem of music and brands is more vibrant than ever before
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The ecosystem of music and brands is more vibrant than ever before

McCann New York's executive music producer reports music, technology and brands are finding new ways to play together

This Is your brain on tech ... Any questions?
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This Is your brain on tech ... Any questions?

TBWA\Worldwide's executive director of engagement for Nissan United asks: How can brands hold consumers' attention in the age of multitasking?

The best of SXSW 2015
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The best of SXSW 2015

As the interactive festival draws to a close, we round up the best stories from the event.