SXSW 2015

News, analysis and opinion from Austin's big weekend.

Advertising Week: How has it changed, and who is it good for?
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Advertising Week: How has it changed, and who is it good for?

Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?

Lévy on Publicis Groupe restructure: 'No one has dared to go as far'
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Lévy on Publicis Groupe restructure: 'No one has dared to go as far'

The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"

What you should talk about at Cannes, Junior edition
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What you should talk about at Cannes, Junior edition

Forget the ANA report, virtual reality and your precious Givenchy shoes. This year, try a little soul searching

Viva tech! Why Lévy is backing startups
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Viva tech! Why Lévy is backing startups

Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

Music is the ultimate universal language. You should be speaking it
Hey marketers, you left SXSW too soon
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Hey marketers, you left SXSW too soon

The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity

Tales from SXSW: I stayed in a twin bed and no one noticed
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Tales from SXSW: I stayed in a twin bed and no one noticed

Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive

Best global advertising stories of the week
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Best global advertising stories of the week

M&C Saatchi's ad agency disappoints its CEO, Adidas goalkeeping tops viral video, how nine brands tried getting lucky for St. Patrick's day,

5 ways brands can use design thinking to stand out at SXSW
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5 ways brands can use design thinking to stand out at SXSW

Droga5's executive design director critiques this year's activations in Austin

At SXSW, the diversity conversation turns to solutions
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At SXSW, the diversity conversation turns to solutions

Attendees spoke about their experiences in an industry that's fighting to be more inclusive

SXSW Diary: Food, feelings and the future
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SXSW Diary: Food, feelings and the future

The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive

A crisis of diversity in tech, but progress depends on aid from allies in industry
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A crisis of diversity in tech, but progress depends on aid from allies in industry

The United States' chief technology officer offers a way forward at SXSW

SXSW Diary: The singles scene
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SXSW Diary: The singles scene

Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group

Even if you aren't racist, your agency might be
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Even if you aren't racist, your agency might be

An introspective SXSW panel confronts the industry's struggles with race and representation

Brand outreach to families begins with authentic portrayals
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Brand outreach to families begins with authentic portrayals

SXSW panel offers a guide for unsure or unwilling marketers

SXSW Diary: Everyone's interactive
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SXSW Diary: Everyone's interactive

The worldwide director of J. Walter Thompson's Innovation Group discusses her first day at the Interactive Festival in Austin

At SXSW, Adblock Plus describes new service to 'reward content that is good'
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At SXSW, Adblock Plus describes new service to 'reward content that is good'

Forbes accuses ad blockers of "blackmail" at SXSW panel

An alternative guide to SXSW
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An alternative guide to SXSW

Skip the panels and drop the event schedule. The creative chief of Austin-based ad agency GSD&M shares his tips for how to get the most from South by Southwest

CES 2016 Diary: From the 'future city' to the smart fridge
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CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

MediaMonks acquires Stopp, adding virtual reality expertise to its digital toolkit
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MediaMonks acquires Stopp, adding virtual reality expertise to its digital toolkit

Expands Los Angeles operations and adds Stockholm to its production network

In Saudi Arabia, social media prompts culture change
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In Saudi Arabia, social media prompts culture change

The conversation in the country is changing, and it is all happening online as Saudis leverage social to speak freely

Native advertising on Tinder: A step too far?
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Native advertising on Tinder: A step too far?

Experts from Droga5, Carat, Mcgarrybowen and TBWA discuss the opportunities and pitfalls of native advertising on the hookup app

The ecosystem of music and brands is more vibrant than ever before
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The ecosystem of music and brands is more vibrant than ever before

McCann New York's executive music producer reports music, technology and brands are finding new ways to play together

This Is your brain on tech ... Any questions?
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This Is your brain on tech ... Any questions?

TBWA\Worldwide's executive director of engagement for Nissan United asks: How can brands hold consumers' attention in the age of multitasking?

The best of SXSW 2015
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The best of SXSW 2015

As the interactive festival draws to a close, we round up the best stories from the event.

Three tips for brands and agencies that aren't sick of SXSW
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Three tips for brands and agencies that aren't sick of SXSW

Austin offers more than SXSW for brands and agencies

From robots to Meerkat: Four key themes from SXSW 2015
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From robots to Meerkat: Four key themes from SXSW 2015

Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest

Startup competitions at SXSW: You get out what you put in
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Startup competitions at SXSW: You get out what you put in

OMD's chief digital officer/chief innovation officer asks, "Can the brand-startup ecosystem be salvaged?"

SXSW Diary Day 3: Recognize the future when you meet it
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SXSW Diary Day 3: Recognize the future when you meet it

JWT Intelligence's worldwide director looks for the magic of tomorrow today

SXSW: Physical plus digital
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SXSW: Physical plus digital

DDB New York's director of digital innovation examines the point where technology becomes an extension of ourselves

Infographic: Thinking health at SXSW Day 5
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Infographic: Thinking health at SXSW Day 5

Social media analysis checks out well-being in Austin

SXSW: tackling the Millennial talent challenge
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SXSW: tackling the Millennial talent challenge

Lost Boys' managing director looks to SXSW lessons about how to nurture new talent

SXSW: Five ways consumer identity will shift after the Internet of things
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SXSW: Five ways consumer identity will shift after the Internet of things

Jam's planning director says connected devices will transform how we view our data

Meet Meerkat: The darling of SXSW
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Meet Meerkat: The darling of SXSW

The live streaming app blows up, despite Twitter's shun

Treat SXSW like summer camp, not work
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Treat SXSW like summer camp, not work

Forget guilt, says Havas Worldwide New York's planning director: SXSW is a place to learn by playing

How Lyft plans to outmaneuver Uber
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How Lyft plans to outmaneuver Uber

Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi"

Infographic: Music and sports at SXSW Day 4
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Infographic: Music and sports at SXSW Day 4

Social media analysis checks out the lates buzz topics in Austin

SXSW: Five first impressions
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SXSW: Five first impressions

"The smartest people in the room were sitting next to me in the room." Huge's VP of business strategy says experiences and interaction rule the day in Austin

Martine Rothblatt on AI, mind clones and the future of the self
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Martine Rothblatt on AI, mind clones and the future of the self

At SXSW, Sirius XM founder talks about her robot Bina48, and how her company is pioneering organ farming

Forget Grumpy Cat. Mophie's St. Bernards win SXSW
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Forget Grumpy Cat. Mophie's St. Bernards win SXSW

Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones

SXSW: No ethics in analytics
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SXSW: No ethics in analytics

SapientNitro's VP of global performance considers marketers' power over consumer data

Infographic: Startup madness at SXSW Day 3
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Infographic: Startup madness at SXSW Day 3

Social media analysis demonstrates the types of startups showgoers crave

SXSW Diary Day 2: Giving data a workout
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SXSW Diary Day 2: Giving data a workout

JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin

SXSW: The future of native advertising
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SXSW: The future of native advertising

From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content

SXSW: Surviving 15 minutes of cyber shame
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SXSW: Surviving 15 minutes of cyber shame

Huge's Megan Wintersteen offered advice on surviving online shame after digital faux pas

Infographic: What's cooking at SXSW Day 2
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Infographic: What's cooking at SXSW Day 2

Social media analysis reveals what's got attendees' tongues wagging

SXSW: The future of branding is a six-second video
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SXSW: The future of branding is a six-second video

If you really want to reach people, think like a vlogger or a Viner

SXSW: Saudi Princess Reema launches breast cancer awareness campaign
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SXSW: Saudi Princess Reema launches breast cancer awareness campaign

The princess asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer

How brands can tap social media celebrities
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How brands can tap social media celebrities

At SXSW, panelists from Buzzfeed, Toyota and Rosewood Creative debated the influence of social media celebrities

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