News, analysis and opinion from Austin's big weekend.
Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.
Forget common wisdom about job interviews. When it comes to these gigs, leading creatives welcome square pegs.
A lack of diverse content and discoverability issues are to blame, according to AudioBoom.
The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.
A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.
Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.
There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?
Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.
Marketers and attendees mulled an often-spoken question: Where do we go from here?
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.
IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.
Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry
Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.
Podcasts are poised to eat into radio sponsorships, says SXSW panel.
Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.
Giving photographers the power to post has created an Instagram following of 72 million.
The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.
Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.
Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.
In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.
Honest conversation beats out timid silence or defensive posturing any day.
Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.
The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors can't.
The cable network is promoting the return of the cult classic with coffee and cherry pie.
The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"
Forget the ANA report, virtual reality and your precious Givenchy shoes. This year, try a little soul searching
Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
Why aren't more brands making noise at SXSW Music?
The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
M&C Saatchi's ad agency disappoints its CEO, Adidas goalkeeping tops viral video, how nine brands tried getting lucky for St. Patrick's day,
Droga5's executive design director critiques this year's activations in Austin
Attendees spoke about their experiences in an industry that's fighting to be more inclusive
The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive
The United States' chief technology officer offers a way forward at SXSW
Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group
An introspective SXSW panel confronts the industry's struggles with race and representation
SXSW panel offers a guide for unsure or unwilling marketers
The worldwide director of J. Walter Thompson's Innovation Group discusses her first day at the Interactive Festival in Austin
Forbes accuses ad blockers of "blackmail" at SXSW panel
Skip the panels and drop the event schedule. The creative chief of Austin-based ad agency GSD&M shares his tips for how to get the most from South by Southwest
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
Expands Los Angeles operations and adds Stockholm to its production network
The conversation in the country is changing, and it is all happening online as Saudis leverage social to speak freely
Experts from Droga5, Carat, Mcgarrybowen and TBWA discuss the opportunities and pitfalls of native advertising on the hookup app
McCann New York's executive music producer reports music, technology and brands are finding new ways to play together
TBWA\Worldwide's executive director of engagement for Nissan United asks: How can brands hold consumers' attention in the age of multitasking?
As the interactive festival draws to a close, we round up the best stories from the event.
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