News, analysis and opinion from Austin's big weekend.
The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"
Forget the ANA report, virtual reality and your precious Givenchy shoes. This year, try a little soul searching
Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
Why aren't more brands making noise at SXSW Music?
The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
M&C Saatchi's ad agency disappoints its CEO, Adidas goalkeeping tops viral video, how nine brands tried getting lucky for St. Patrick's day,
Droga5's executive design director critiques this year's activations in Austin
Attendees spoke about their experiences in an industry that's fighting to be more inclusive
The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive
The United States' chief technology officer offers a way forward at SXSW
Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group
An introspective SXSW panel confronts the industry's struggles with race and representation
SXSW panel offers a guide for unsure or unwilling marketers
The worldwide director of J. Walter Thompson's Innovation Group discusses her first day at the Interactive Festival in Austin
Forbes accuses ad blockers of "blackmail" at SXSW panel
Skip the panels and drop the event schedule. The creative chief of Austin-based ad agency GSD&M shares his tips for how to get the most from South by Southwest
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
Expands Los Angeles operations and adds Stockholm to its production network
The conversation in the country is changing, and it is all happening online as Saudis leverage social to speak freely
Experts from Droga5, Carat, Mcgarrybowen and TBWA discuss the opportunities and pitfalls of native advertising on the hookup app
McCann New York's executive music producer reports music, technology and brands are finding new ways to play together
TBWA\Worldwide's executive director of engagement for Nissan United asks: How can brands hold consumers' attention in the age of multitasking?
As the interactive festival draws to a close, we round up the best stories from the event.
Austin offers more than SXSW for brands and agencies
Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest
OMD's chief digital officer/chief innovation officer asks, "Can the brand-startup ecosystem be salvaged?"
JWT Intelligence's worldwide director looks for the magic of tomorrow today
DDB New York's director of digital innovation examines the point where technology becomes an extension of ourselves
Social media analysis checks out well-being in Austin
Lost Boys' managing director looks to SXSW lessons about how to nurture new talent
Jam's planning director says connected devices will transform how we view our data
The live streaming app blows up, despite Twitter's shun
Forget guilt, says Havas Worldwide New York's planning director: SXSW is a place to learn by playing
Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi"
Social media analysis checks out the lates buzz topics in Austin
"The smartest people in the room were sitting next to me in the room." Huge's VP of business strategy says experiences and interaction rule the day in Austin
At SXSW, Sirius XM founder talks about her robot Bina48, and how her company is pioneering organ farming
Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones
SapientNitro's VP of global performance considers marketers' power over consumer data
Social media analysis demonstrates the types of startups showgoers crave
JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin
From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content
Huge's Megan Wintersteen offered advice on surviving online shame after digital faux pas
Social media analysis reveals what's got attendees' tongues wagging
If you really want to reach people, think like a vlogger or a Viner
The princess asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer
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