News & Features

The 5 bravest brand moves of Super Bowl LI
Share

The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Which brands won big on social media at the Super Bowl?
Share

Which brands won big on social media at the Super Bowl?

Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to America.

Here are the 10 most-viewed Super Bowl LI commercials online
Share

Here are the 10 most-viewed Super Bowl LI commercials online

On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.

The story behind Michelin's last-minute Super Bowl spot
Share

The story behind Michelin's last-minute Super Bowl spot

TBWA\Chiat\Day NY went from green light to game-ready in less than a day.

Inside the strangely hypnotic Snickers 36-hour live stream
Share

Inside the strangely hypnotic Snickers 36-hour live stream

The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.

84 Lumber skirts conservative backlash with immigration-themed Super Bowl ad
Share

84 Lumber skirts conservative backlash with immigration-themed Super Bowl ad

Social media users support the brand's employment ad about a Mexican family's journey to America.

How should programmatic change our approach to the Super Bowl?
Share

How should programmatic change our approach to the Super Bowl?

Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
Share

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

The network talks going live and the platform's most controversial President.

Facebook Creative Shop to host first small business workshop on Super Bowl Sunday
Share

Facebook Creative Shop to host first small business workshop on Super Bowl Sunday

150 mobile strategists will work with SMBs to produce low-cost creative for mobile.

Audi is debating angry critics of its equal-pay Super Bowl commercial online
Share

Audi is debating angry critics of its equal-pay Super Bowl commercial online

The backlash on Twitter, YouTube and Facebook is fierce, but the brand is welcoming the chance to engage.

Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies
Share

Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies

In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."

Top Games' Super Bowl teaser may be the most epic yet
Share

Top Games' Super Bowl teaser may be the most epic yet

Aaron Eckhart, Jeffrey Dean Morgan and Fan Bingbing star in the two-minute film from Butler, Shine, Stern & Partners.

Why the Super Bowl won't cure what's ailing Fox
Share

Why the Super Bowl won't cure what's ailing Fox

Tentpole sporting events are artificially inflating the network's numbers, which could mean a disappointing upfront.

Kind Bar tries to tackle Trump's wall, but cold feet get in the way
Share

Kind Bar tries to tackle Trump's wall, but cold feet get in the way

Kind Bar is the latest advertiser to rethink an ad featuring the President's signature campaign promise and irresistible metaphor.

Is a Snapchat Super Bowl ad worth $3M?
Share

Is a Snapchat Super Bowl ad worth $3M?

Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.

Campaign US drafts global creative council to review Super Bowl ads
Share

Campaign US drafts global creative council to review Super Bowl ads

Creative leaders from the US, Europe, Asia and Middle East to vote on the best and worst of Super Bowl LI.

Inside Bud Light's social strategy for Super Bowl LI
Share

Inside Bud Light's social strategy for Super Bowl LI

For the first time, the beer brand will use Instagram's Stories (and golden cans!) to more closely engage with the audience.

Can Super Bowl success still change careers like it used to?
Share

Can Super Bowl success still change careers like it used to?

A shot at the Super Bowl can still be a game changer, but it won't cover for a bad book.

Sprint returns to Super Bowl with a 'real cliffhanger,' says CEO
Share

Sprint returns to Super Bowl with a 'real cliffhanger,' says CEO

Droga5's first work for the brand will be a 30-second spot in the 2nd quarter.

Hyundai honors military in live Super Bowl spot
Share

Hyundai honors military in live Super Bowl spot

Innocean USA will shoot a 90-second ad saluting our troops during the game.

Melissa McCarthy hits an 'Iceberg' in Kia Super Bowl teaser
Share

Melissa McCarthy hits an 'Iceberg' in Kia Super Bowl teaser

The automaker releases the second snippet of its David&Goliath-made film.

PepsiCo partners with Tastemade for Super Bowl cooking contest video series
Share

PepsiCo partners with Tastemade for Super Bowl cooking contest video series

Three celebrity chefs compete with recipes using Pepsi products.

Tostitos and MADD create a breathalyzer bag to prevent Super Bowl DUIs
Share

Tostitos and MADD create a breathalyzer bag to prevent Super Bowl DUIs

GS&P enlists Uber to offer discounted rides the day of the Big Game

John Malkovich meets an identically named nemesis in Squarespace Super Bowl teaser
Share

John Malkovich meets an identically named nemesis in Squarespace Super Bowl teaser

The actor swears to take back his domain name from a fishy interloper

You can still buy a Super Bowl ad. Why?
Share

You can still buy a Super Bowl ad. Why?

Less than two weeks before the big game, Fox is still selling ad space. What's to blame?

Jon Lovitz takes a spin as pitchman for Avocados from Mexico in Super Bowl teaser
Share

Jon Lovitz takes a spin as pitchman for Avocados from Mexico in Super Bowl teaser

GSD&M spot spills little about ad that will run during Big Game

Bose's Super Bowl social campaign will place fans on the Jumbotron
Share

Bose's Super Bowl social campaign will place fans on the Jumbotron

The regular NFL season advertiser continues its social strategy for the big game.

Kia teases a screaming Melissa McCarthy in new Super Bowl film
Share

Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

Facebook suggests strategies to dominate the Super Bowl
Share

Facebook suggests strategies to dominate the Super Bowl

89 percent of Super Bowl posts happened on mobile last year.

YouTube reveals its top 20 Super Bowl ads of all time
Share

YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'
Share

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

90-second spot features a wall blocking people from US employment.

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says
Share

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Online shares of ads from Super Bowl 50 dropped 17 percent from 2015.

Skittles returns to Super Bowl for third consecutive year
Share

Skittles returns to Super Bowl for third consecutive year

Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot

At last, the internet reacts to 84 Lumber's Super Bowl LI spot
Share

At last, the internet reacts to 84 Lumber's Super Bowl LI spot

The first half of the film was received positively. The second, not so much.