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See the 2nd half of 84 Lumber's Super Bowl ad
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See the 2nd half of 84 Lumber's Super Bowl ad

Fan interest in the controversial spot crashed the brand's site.

T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'
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T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'

John Legere takes on Verizon and AT&T with Big Game films starring Martha Stewart and Snoop Dogg.

Coca-Cola runs 3 previously aired spots during Super Bowl LI
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Coca-Cola runs 3 previously aired spots during Super Bowl LI

Even with its hometown team in the game, Coke opts for the safety.

NFL makes a plea for unity in Super Bowl LI spot
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NFL makes a plea for unity in Super Bowl LI spot

Forrest Whitaker narrates a 60-second ad from Translation that acknowledges the political divide.

Gal Gadot and Jason Statham destroy a chef's dreams in Wix Super Bowl spot
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Gal Gadot and Jason Statham destroy a chef's dreams in Wix Super Bowl spot

Despite big name action stars, no movie tie-ins sully an extended fight scene

Super Bowl babies dress as football legends in NFL's own Big Game spot
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Super Bowl babies dress as football legends in NFL's own Big Game spot

Grey New York brings back the Super Bowl-spawned offspring.

Michelob Ultra 'Cheers' fitness in Super Bowl ad
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Michelob Ultra 'Cheers' fitness in Super Bowl ad

Sweating takes center stage in low-calorie brew ad set to classic TV show theme.

Einstein plays Lady Gaga on the violin in Nat Geo's first Super Bowl spot
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Einstein plays Lady Gaga on the violin in Nat Geo's first Super Bowl spot

Created by McCann New York, the ad previews the upcoming series "Genius."

Bieber, Gronkowski explain history of the end-zone dance in T-Mobile Super Bowl ad
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Bieber, Gronkowski explain history of the end-zone dance in T-Mobile Super Bowl ad

Publicis Seattle helps the telecom present a 60-second history of touchdown dances.

Top Games' Super Bowl ad: Big armies, tiny story
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Top Games' Super Bowl ad: Big armies, tiny story

The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.

Secret society can't keep its mouth shut about Avocados from Mexico
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Secret society can't keep its mouth shut about Avocados from Mexico

Growers' third Super Bowl spot stays determinedly apolitical.

Spuds MacKenzie returns to the Super Bowl as restless ghost
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Spuds MacKenzie returns to the Super Bowl as restless ghost

Bud Light's 80s mascot makes a comeback for 30th anniversary.

See Tina Fey, Missy Elliott and Stan Lee before they were famous in Honda's Super Bowl spot
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See Tina Fey, Missy Elliott and Stan Lee before they were famous in Honda's Super Bowl spot

Celebrities' younger selves talk from grade-school yearbooks to promote the CR-V.

Sprint goes to deadly extremes to take on Verizon in Super Bowl spot
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Sprint goes to deadly extremes to take on Verizon in Super Bowl spot

A Verizon customer fakes his own demise in Droga5's first work for the brand.

Audi uses Super Bowl spot to promote equal pay for women
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Audi uses Super Bowl spot to promote equal pay for women

Perennial Big Game advertiser returns with an emotional spot ad from Venables Bell & Partners.

Melissa McCarthy saves the planet in Kia Super Bowl film
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Melissa McCarthy saves the planet in Kia Super Bowl film

The automaker shows it's easy to be eco-friendly in a spot from David&Goliath.

John Malkovich plays hardball with himself in Squarespace Super Bowl spot
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John Malkovich plays hardball with himself in Squarespace Super Bowl spot

Still angry, the actor holds back the expletives in spot made with JohnXHannes.

GoDaddy's Super Bowl spot crams all the memes into 30 seconds
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GoDaddy's Super Bowl spot crams all the memes into 30 seconds

Perennial Big Game advertiser brings the Web to life in spot from Bullish.

Buick Super Bowl ad with Cam Newton and Miranda Kerr sticks to proven formula
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Buick Super Bowl ad with Cam Newton and Miranda Kerr sticks to proven formula

The carmaker plays an "if/then" game with its second film in the Big Game.

New console and 'Zelda' game premiere in Nintendo's first Super Bowl spot
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New console and 'Zelda' game premiere in Nintendo's first Super Bowl spot

Leo Burnett Chicago gives gamers a sneak peek at the much-anticipated video game sequel.

Busch introduces new spokesman and can branding in Super Bowl debut
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Busch introduces new spokesman and can branding in Super Bowl debut

Deutsch New York adds callbacks to classic ads for longtime fans.

Dueling Colonels compete for dominance in KFC Super Bowl spot
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Dueling Colonels compete for dominance in KFC Super Bowl spot

A golden Billy Zane takes on Rob Riggle in 15-second Big Game ad from Wieden+Kennedy.

Febreze salutes a stinky Super Bowl tradition
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Febreze salutes a stinky Super Bowl tradition

Big Game debut from Grey New York will have fans counting the seconds to halftime.

King's Hawaiian makes Super Bowl debut with dopey dad, adorable kids
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King's Hawaiian makes Super Bowl debut with dopey dad, adorable kids

Bread and BBQ sauce brand relies on familiar tropes with help from Levit Agency.

Tiffany & Co. joins Super Bowl for first time with Lady Gaga
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Tiffany & Co. joins Super Bowl for first time with Lady Gaga

See the teaser for the legendary jeweler's 60-second unscripted film.

Budweiser tells an immigrant's tale for Super Bowl--its own
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Budweiser tells an immigrant's tale for Super Bowl--its own

Adolphus Busch faces xenophobia in 1857 in ad from Anomaly New York

Ford returns to Super Bowl with more than just cars to offer
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Ford returns to Super Bowl with more than just cars to offer

Global Team Blue gets Detroit moving in lengthy pre-kickoff spot.

Wendy's Super Bowl debut is a cold-hearted spoof
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Wendy's Super Bowl debut is a cold-hearted spoof

Fake rival Othr Guyz lives on in Big Game spot from VML.

Coen Brothers direct a love letter to 'Easy Rider' for Mercedes-Benz Super Bowl spot
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Coen Brothers direct a love letter to 'Easy Rider' for Mercedes-Benz Super Bowl spot

Merkley + Partners bring the brand back to the Big Game for the first time since 2015.

Fiji Water is running a year-old ad during the Super Bowl
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Fiji Water is running a year-old ad during the Super Bowl

The 15-second in-house spot pairs with new work for sister brand Wonderful Pistachios

Mr. Clean gets a little dirty in Super Bowl debut
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Mr. Clean gets a little dirty in Super Bowl debut

Leo Burnett Toronto transforms the musty mascot into a sex object.

Watch: Yellow Tail's first Super Bowl ad targets beer drinkers with chill kangaroo
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Watch: Yellow Tail's first Super Bowl ad targets beer drinkers with chill kangaroo

Australian brand will become the first wine to advertise on the Big Game in 40 years.

Magical rain floods the world with color in Pepsi's Super Bowl spot for Lifewtr
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Magical rain floods the world with color in Pepsi's Super Bowl spot for Lifewtr

Ad introducing the water brand is scheduled to air in the first half of Sunday's game.

Lexus delivers a celebrity triple threat in Super Bowl LI spot
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Lexus delivers a celebrity triple threat in Super Bowl LI spot

Dancer Lil' Buck, actress Minnie Driver and artist Sia collaborate to promote the new LC 500

Watch: Skittles gets romantic for Super Bowl LI spot
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Watch: Skittles gets romantic for Super Bowl LI spot

The 30-second ad from adam&eveDDB will appear in the first quarter.

Tom Brady shows off 'epic' moves in Intel's Super Bowl spot
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Tom Brady shows off 'epic' moves in Intel's Super Bowl spot

The company's replay technology can make any task look cool.