Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.
BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
The brand is on a mission to expand the diversity of its creative team.
Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.
The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.
Will new entries from proven sources compensate for the loss of the Super Bowl?
Anheuser-Busch InBev taps into 90s nostalgia to revive one of the most memorable campaigns from the decade, the Budweiser frogs.
Tongal's first Creator Trends Report finds creatives' tastes don't line up with the work they're producing.
After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.
BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.
"If we think we can do it better, cheaper or faster internally, we will."
From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Unpredictable, risky, raw -- this is what creativity at its best looks like.
Verizon attempts to win over consumers in the mobile carrier's Twitter replies.
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.
Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."
Faced with a mandated review, the independent agency has instead chosen to end the long-term relationship.
The national food chain encourages hoops fans to get off the couch.
With upfront season upon us, just how are the broadcast nets really doing?
Brands can learn from the way Starbucks handled Trump's refugee ban, write a trio of strategists from Butler, Shine, Stern & Partners.
Brands engaging only in polite conversation often pull their punches, but when they turn to the dark side the gloves come off, writes the president and CEO of Zocalo Group.
Intention without action is cowardly. Brands that want to advocate for purpose, cause, or social impact need to back it up, writes the CEO of School.
With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.
Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.
Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.
"My expectation is they feed me with inspiring ingredients, and I take things from there."
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