Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed
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Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed

Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road
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The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr
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Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI
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Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

Patriots' stunning upset delivers more than 100M viewers
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Patriots' stunning upset delivers more than 100M viewers

Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.

The 5 bravest brand moves of Super Bowl LI
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The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Which brands won big on social media at the Super Bowl?
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Which brands won big on social media at the Super Bowl?

Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to America.

Here are the 10 most-viewed Super Bowl LI commercials online
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Here are the 10 most-viewed Super Bowl LI commercials online

On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.

See the 2nd half of 84 Lumber's Super Bowl ad
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See the 2nd half of 84 Lumber's Super Bowl ad

Fan interest in the controversial spot crashed the brand's site.

At last, the internet reacts to 84 Lumber's Super Bowl LI spot
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At last, the internet reacts to 84 Lumber's Super Bowl LI spot

The first half of the film was received positively. The second, not so much.

Coca-Cola runs 3 previously aired spots during Super Bowl LI
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Coca-Cola runs 3 previously aired spots during Super Bowl LI

Even with its hometown team in the game, Coke opts for the safety.

The story behind Michelin's last-minute Super Bowl spot
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The story behind Michelin's last-minute Super Bowl spot

TBWA\Chiat\Day NY went from green light to game-ready in less than a day.

T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'
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T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'

John Legere takes on Verizon and AT&T with Big Game films starring Martha Stewart and Snoop Dogg.

NFL makes a plea for unity in Super Bowl LI spot
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NFL makes a plea for unity in Super Bowl LI spot

Forrest Whitaker narrates a 60-second ad from Translation that acknowledges the political divide.

Gal Gadot and Jason Statham destroy a chef's dreams in Wix Super Bowl spot
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Gal Gadot and Jason Statham destroy a chef's dreams in Wix Super Bowl spot

Despite big name action stars, no movie tie-ins sully an extended fight scene

Michelob Ultra 'Cheers' fitness in Super Bowl ad
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Michelob Ultra 'Cheers' fitness in Super Bowl ad

Sweating takes center stage in low-calorie brew ad set to classic TV show theme.

84 Lumber skirts conservative backlash with immigration-themed Super Bowl ad
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84 Lumber skirts conservative backlash with immigration-themed Super Bowl ad

Social media users support the brand's employment ad about a Mexican family's journey to America.

Bieber, Gronkowski explain history of the end-zone dance in T-Mobile Super Bowl ad
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Bieber, Gronkowski explain history of the end-zone dance in T-Mobile Super Bowl ad

Publicis Seattle helps the telecom present a 60-second history of touchdown dances.

Einstein plays Lady Gaga on the violin in Nat Geo's first Super Bowl spot
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Einstein plays Lady Gaga on the violin in Nat Geo's first Super Bowl spot

Created by McCann New York, the ad previews the upcoming series "Genius."

Inside the strangely hypnotic Snickers 36-hour live stream
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Inside the strangely hypnotic Snickers 36-hour live stream

The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.

Super Bowl babies dress as football legends in NFL's own Big Game spot
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Super Bowl babies dress as football legends in NFL's own Big Game spot

Grey New York brings back the Super Bowl-spawned offspring.

Why Super Bowl ads can no longer be 'America First'
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Why Super Bowl ads can no longer be 'America First'

With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London.

How should programmatic change our approach to the Super Bowl?
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How should programmatic change our approach to the Super Bowl?

Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
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Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

The network talks going live and the platform's most controversial President.

Facebook Creative Shop to host first small business workshop on Super Bowl Sunday
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Facebook Creative Shop to host first small business workshop on Super Bowl Sunday

150 mobile strategists will work with SMBs to produce low-cost creative for mobile.

Top Games' Super Bowl ad: Big armies, tiny story
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Top Games' Super Bowl ad: Big armies, tiny story

The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.

Spuds MacKenzie returns to the Super Bowl as restless ghost
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Spuds MacKenzie returns to the Super Bowl as restless ghost

Bud Light's 80s mascot makes a comeback for 30th anniversary.

Secret society can't keep its mouth shut about Avocados from Mexico
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Secret society can't keep its mouth shut about Avocados from Mexico

Growers' third Super Bowl spot stays determinedly apolitical.