Rejected by NASA? 84 Lumber has a job for you.
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Rejected by NASA? 84 Lumber has a job for you.

After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.

Jennifer Hudson makes a street musician's dream come true for American Family Insurance
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Jennifer Hudson makes a street musician's dream come true for American Family Insurance

BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'
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Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

My career in 5 executions: Pinterest's Alastair Cotterill
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My career in 5 executions: Pinterest's Alastair Cotterill

From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.

Super Bowl 2017 ads were the least shared in six years, study says
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Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

DeCourcy: Game-changing creativity requires a leap in the dark
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DeCourcy: Game-changing creativity requires a leap in the dark

Unpredictable, risky, raw -- this is what creativity at its best looks like.

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'
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T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

Verizon attempts to win over consumers in the mobile carrier's Twitter replies.

Why the Fearless Girl should make marketers nervous
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Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

Slate of films for Brand Film Festival New York announced
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Slate of films for Brand Film Festival New York announced

PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.

Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push
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Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push

Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."

Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)
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Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)

Faced with a mandated review, the independent agency has instead chosen to end the long-term relationship.

Buffalo Wild Wings 'hits the button' for March Madness
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Buffalo Wild Wings 'hits the button' for March Madness

The national food chain encourages hoops fans to get off the couch.

Midseason report card
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Midseason report card

With upfront season upon us, just how are the broadcast nets really doing?

Brand bravery in the face of political polarization
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Brand bravery in the face of political polarization

Brands can learn from the way Starbucks handled Trump's refugee ban, write a trio of strategists from Butler, Shine, Stern & Partners.

Is brand trolling worth the risk?
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Is brand trolling worth the risk?

Brands engaging only in polite conversation often pull their punches, but when they turn to the dark side the gloves come off, writes the president and CEO of Zocalo Group.

Has brand purpose jumped the shark?
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Has brand purpose jumped the shark?

Intention without action is cowardly. Brands that want to advocate for purpose, cause, or social impact need to back it up, writes the CEO of School.

Why ads for mobile games sacrifice creativity for effectiveness
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Why ads for mobile games sacrifice creativity for effectiveness

With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.

Agency production: The soup and the nuts
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Agency production: The soup and the nuts

Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign
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See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.

Fiat Chrysler's Olivier Fran├žois doesn't expect agencies to do his job
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Snickers upstages Kate Upton on Sports Illustrated back cover
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Snickers upstages Kate Upton on Sports Illustrated back cover

BBDO NY features unlikely swimsuit models for the third year in a row

How brands like Jeep and Airbnb get their fans to do their marketing for them
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How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
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Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

Snickers empathizes with Adele after Grammys flub
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Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch
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SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.