To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that changed the way brands spoke to consumers.
But there's more beneath the surface that no one wants to talk about.
To celebrate the 4A's 100th anniversary, Campaign US uncovered the top 10 creative executions starring household names.
Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.
From a stolen Audi to the Most Interesting party, Huge's global ECD prefers a brief no one knows what to do with.
From the infamous gerbil cannon to lazy Tom Brady, Camp+King's CCO wants creatives who stay 'hungry'
From "Think Different" to thinking globally, MAL\FOR GOOD's executive director for innovation and content is a team player.
The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.
From MC Hammer to Radio Shack, GSD&M's CCO taps into the tension in the room.
How an unassuming art director from South Africa is helping TBWA get its swagger back.
"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.
The latest global ad from PayPal has a similar style to last year's Super Bowl spot, which introduced the brand's "new money" positioning.
BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
The brand is on a mission to expand the diversity of its creative team.
Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.
The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.
Will new entries from proven sources compensate for the loss of the Super Bowl?
Anheuser-Busch InBev taps into 90s nostalgia to revive one of the most memorable campaigns from the decade, the Budweiser frogs.
Tongal's first Creator Trends Report finds creatives' tastes don't line up with the work they're producing.
After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.
BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.
"If we think we can do it better, cheaper or faster internally, we will."
From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Unpredictable, risky, raw -- this is what creativity at its best looks like.
Verizon attempts to win over consumers in the mobile carrier's Twitter replies.
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.
Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."
Faced with a mandated review, the independent agency has instead chosen to end the long-term relationship.
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