"My expectation is they feed me with inspiring ingredients, and I take things from there."
Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."
Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."
Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.
Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.
From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.
Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to America.
On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.
Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.
Fan interest in the controversial spot crashed the brand's site.
The first half of the film was received positively. The second, not so much.
Even with its hometown team in the game, Coke opts for the safety.
TBWA\Chiat\Day NY went from green light to game-ready in less than a day.
John Legere takes on Verizon and AT&T with Big Game films starring Martha Stewart and Snoop Dogg.
Forrest Whitaker narrates a 60-second ad from Translation that acknowledges the political divide.
Despite big name action stars, no movie tie-ins sully an extended fight scene
Sweating takes center stage in low-calorie brew ad set to classic TV show theme.
Social media users support the brand's employment ad about a Mexican family's journey to America.
Publicis Seattle helps the telecom present a 60-second history of touchdown dances.
Created by McCann New York, the ad previews the upcoming series "Genius."
The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.
Grey New York brings back the Super Bowl-spawned offspring.
With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London.
Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.
Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
The network talks going live and the platform's most controversial President.
150 mobile strategists will work with SMBs to produce low-cost creative for mobile.
The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.
Bud Light's 80s mascot makes a comeback for 30th anniversary.
Growers' third Super Bowl spot stays determinedly apolitical.
The latest work, news, advice, comment and analysis, sent to you every dayregister free