From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.
With upfront season upon us, just how are the broadcast nets really doing?
Brands can learn from the way Starbucks handled Trump's refugee ban, write a trio of strategists from Butler, Shine, Stern & Partners.
Brands engaging only in polite conversation often pull their punches, but when they turn to the dark side the gloves come off, writes the president and CEO of Zocalo Group.
Intention without action is cowardly. Brands that want to advocate for purpose, cause, or social impact need to back it up, writes the CEO of School.
With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.
Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.
Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.
"My expectation is they feed me with inspiring ingredients, and I take things from there."
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
BBDO NY features unlikely swimsuit models for the third year in a row
Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints
Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.
See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.
Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."
Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."
Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.
Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.
From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.
Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to America.
On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.
Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.
Fan interest in the controversial spot crashed the brand's site.
The first half of the film was received positively. The second, not so much.
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