Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
"If we think we can do it better, cheaper or faster internally, we will."
From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Unpredictable, risky, raw -- this is what creativity at its best looks like.
Verizon attempts to win over consumers in the mobile carrier's Twitter replies.
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.
Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."
Faced with a mandated review, the independent agency has instead chosen to end the long-term relationship.
The national food chain encourages hoops fans to get off the couch.
With upfront season upon us, just how are the broadcast nets really doing?
Brands can learn from the way Starbucks handled Trump's refugee ban, write a trio of strategists from Butler, Shine, Stern & Partners.
Brands engaging only in polite conversation often pull their punches, but when they turn to the dark side the gloves come off, writes the president and CEO of Zocalo Group.
Intention without action is cowardly. Brands that want to advocate for purpose, cause, or social impact need to back it up, writes the CEO of School.
With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.
Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.
Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.
"My expectation is they feed me with inspiring ingredients, and I take things from there."
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
BBDO NY features unlikely swimsuit models for the third year in a row
Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints
Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.
See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.
Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
The latest work, news, advice, comment and analysis, sent to you every dayregister free