Midseason report card
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Midseason report card

With upfront season upon us, just how are the broadcast nets really doing?

Brand bravery in the face of political polarization
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Brand bravery in the face of political polarization

Brands can learn from the way Starbucks handled Trump's refugee ban, write a trio of strategists from Butler, Shine, Stern & Partners.

Is brand trolling worth the risk?
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Is brand trolling worth the risk?

Brands engaging only in polite conversation often pull their punches, but when they turn to the dark side the gloves come off, writes the president and CEO of Zocalo Group.

Has brand purpose jumped the shark?
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Has brand purpose jumped the shark?

Intention without action is cowardly. Brands that want to advocate for purpose, cause, or social impact need to back it up, writes the CEO of School.

Why ads for mobile games sacrifice creativity for effectiveness
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Why ads for mobile games sacrifice creativity for effectiveness

With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.

Agency production: The soup and the nuts
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Agency production: The soup and the nuts

Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign
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See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.

Fiat Chrysler's Olivier François doesn't expect agencies to do his job
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Snickers upstages Kate Upton on Sports Illustrated back cover
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Snickers upstages Kate Upton on Sports Illustrated back cover

BBDO NY features unlikely swimsuit models for the third year in a row

How brands like Jeep and Airbnb get their fans to do their marketing for them
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How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
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Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

Snickers empathizes with Adele after Grammys flub
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Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch
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SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed
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Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed

Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road
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The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr
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Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI
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Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

Patriots' stunning upset delivers more than 100M viewers
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Patriots' stunning upset delivers more than 100M viewers

Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.

The 5 bravest brand moves of Super Bowl LI
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The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Which brands won big on social media at the Super Bowl?
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Which brands won big on social media at the Super Bowl?

Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to America.

Here are the 10 most-viewed Super Bowl LI commercials online
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Here are the 10 most-viewed Super Bowl LI commercials online

On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.

See the 2nd half of 84 Lumber's Super Bowl ad
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See the 2nd half of 84 Lumber's Super Bowl ad

Fan interest in the controversial spot crashed the brand's site.

At last, the internet reacts to 84 Lumber's Super Bowl LI spot
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At last, the internet reacts to 84 Lumber's Super Bowl LI spot

The first half of the film was received positively. The second, not so much.