Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl

Skittles "Romance" by Adam & Eve/DDB
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Skittles "Romance" by Adam & Eve/DDB

Skittles' third consecutive Super Bowl ad shows a lovesick young man throwing pieces of the candy at a girl's bedroom window.

Bose's Super Bowl social campaign will place fans on the Jumbotron
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Bose's Super Bowl social campaign will place fans on the Jumbotron

The regular NFL season advertiser continues its social strategy for the big game.

Kia teases a screaming Melissa McCarthy in new Super Bowl film
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Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

Facebook suggests strategies to dominate the Super Bowl
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Facebook suggests strategies to dominate the Super Bowl

89 percent of Super Bowl posts happened on mobile last year.

YouTube reveals its top 20 Super Bowl ads of all time
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YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'
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Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

90-second spot features a wall blocking people from US employment.

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says
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Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Online shares of ads from Super Bowl 50 dropped 17 percent from 2015.

My career in 5 executions: Eric Kallman
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My career in 5 executions: Eric Kallman

From Old Spice to old composers, Erich & Kallman's co-founder creates work he'd like in another life

Xerox's 'Brother Dominic' spot receives a modern makeover
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Xerox's 'Brother Dominic' spot receives a modern makeover

Young & Rubicam NY recreates the memorable Super Bowl ad from 40 years earlier.

Skittles returns to Super Bowl for third consecutive year
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Skittles returns to Super Bowl for third consecutive year

Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot

Five to watch: Midseason's most promising new shows
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Five to watch: Midseason's most promising new shows

More network misses than hits, the upcoming TV season offers a handful of hopeful debuts.

SunTrust elevates presence above presents in holiday spot
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SunTrust elevates presence above presents in holiday spot

StrawberryFrog New York puts festive spin on campaign begun during Super Bowl 50

See the winning campaigns of the first #TwitterAwards
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See the winning campaigns of the first #TwitterAwards

NASCAR, Airbnb, Apple, Dove and Snickers grabbed top honors.

KBS, Microsoft help ALS-stricken NFL star write with his eyes
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KBS, Microsoft help ALS-stricken NFL star write with his eyes

Steve Gleason returns to the site of "The Rebirth" to raise money for a cure

The 12 best McDonald's ads from Leo Burnett's 35-year run
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The 12 best McDonald's ads from Leo Burnett's 35-year run

From Michael Jordan to Mac Tonight and beyond, Leo Burnett produced some of its best work while it labored for the fast food giant

How amputees became the disabled darlings of Madison Avenue
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How amputees became the disabled darlings of Madison Avenue

After more than a decade of war, veterans with severed limbs are making their presence known in advertising

My career in 5 executions: Eric Springer
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My career in 5 executions: Eric Springer

From relaunching Volkswagen to redefining Levi's, Innocean's first CCO goes beyond the ask

Gatorade honors Serena Williams with first-ever Snapchat ad video game
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Gatorade honors Serena Williams with first-ever Snapchat ad video game

As Williams goes for her 23rd Grand Slam title at the US Open, the sports drink and TBWA\Chiat\Day revisit her career in 8-bit format

Why size matters with mobile ads
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Why size matters with mobile ads

Social platforms are providing longer ad units, but bigger isn't necessarily better, writes a strategy team from Possible

NFL players draft regular Joes for Chunky Soup in Drew Brees' basement
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NFL players draft regular Joes for Chunky Soup in Drew Brees' basement

Athletes chow down on bowls of soup in farcical fantasy football spot from Y&R New York

Von Miller spoofs Justin Bieber in EA's Madden NFL 17 launch spot
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Von Miller spoofs Justin Bieber in EA's Madden NFL 17 launch spot

A chorus of the Broncos linebacker begs players to "start" him in music video by Heat

Russell Athletic campaign inverts the sportswear storyline with tales of defeat
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Russell Athletic campaign inverts the sportswear storyline with tales of defeat

The high school stars of a new campaign from Barkley may not be winners, but don't call them losers

My career in 5 executions: Eric Silver
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My career in 5 executions: Eric Silver

From advertising to TV and back, McCann's North American CCO relies on a rebellious streak for inspiration

The history of Yahoo in 7 ads
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The history of Yahoo in 7 ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

Best agency you've never heard of: MeringCarson
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Best agency you've never heard of: MeringCarson

Even with an impressive client list and frequent celebrity collaborations, the shop is happy to stay in Sacramento

Day 26 - Cannes winners remembered - Budweiser "Whassup"
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Day 26 - Cannes winners remembered - Budweiser "Whassup"

How a group of friends inadvertently created the hottest catchphrase of the millennium

Snickers' Marilyn Monroe isn't herself when pedestrians stare
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Snickers' Marilyn Monroe isn't herself when pedestrians stare

BBDO New York turns Super Bowl spot into interactive billboard

50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'
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50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent.

Ad of the Week: Kristen Bell and Dax Shepard deliver again for Samsung
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Ad of the Week: Kristen Bell and Dax Shepard deliver again for Samsung

The adorable real-life couple help propel latest appliance ad to one of the highest Ace Metrix scores ever

Creating value for a world at 'peak stuff'
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Creating value for a world at 'peak stuff'

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