Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl

Rejected by NASA? 84 Lumber has a job for you.
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Rejected by NASA? 84 Lumber has a job for you.

After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.

Jennifer Hudson makes a street musician's dream come true for American Family Insurance
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Jennifer Hudson makes a street musician's dream come true for American Family Insurance

BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.

My career in 5 executions: Pinterest's Alastair Cotterill
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My career in 5 executions: Pinterest's Alastair Cotterill

From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.

Super Bowl 2017 ads were the least shared in six years, study says
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Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'
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T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

Verizon attempts to win over consumers in the mobile carrier's Twitter replies.

Why the Fearless Girl should make marketers nervous
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Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

Slate of films for Brand Film Festival New York announced
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Slate of films for Brand Film Festival New York announced

PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.

Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push
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Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push

Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."

Buffalo Wild Wings 'hits the button' for March Madness
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Buffalo Wild Wings 'hits the button' for March Madness

The national food chain encourages hoops fans to get off the couch.

Midseason report card
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Midseason report card

With upfront season upon us, just how are the broadcast nets really doing?

Why ads for mobile games sacrifice creativity for effectiveness
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Why ads for mobile games sacrifice creativity for effectiveness

With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign
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See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
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Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed
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Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed

Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road
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The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr
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Super Bowl stinkers: Febreze, Yellow Tail and Pepsi's LifeWtr

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clich├ęs."

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI
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Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

Patriots' stunning upset delivers more than 100M viewers
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Patriots' stunning upset delivers more than 100M viewers

Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.

The 5 bravest brand moves of Super Bowl LI
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The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Here are the 10 most-viewed Super Bowl LI commercials online
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Here are the 10 most-viewed Super Bowl LI commercials online

On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.

See the 2nd half of 84 Lumber's Super Bowl ad
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See the 2nd half of 84 Lumber's Super Bowl ad

Fan interest in the controversial spot crashed the brand's site.

At last, the internet reacts to 84 Lumber's Super Bowl LI spot
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At last, the internet reacts to 84 Lumber's Super Bowl LI spot

The first half of the film was received positively. The second, not so much.

Coca-Cola runs 3 previously aired spots during Super Bowl LI
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Coca-Cola runs 3 previously aired spots during Super Bowl LI

Even with its hometown team in the game, Coke opts for the safety.

The story behind Michelin's last-minute Super Bowl spot
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The story behind Michelin's last-minute Super Bowl spot

TBWA\Chiat\Day NY went from green light to game-ready in less than a day.

T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'
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T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'

John Legere takes on Verizon and AT&T with Big Game films starring Martha Stewart and Snoop Dogg.

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