If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.
In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.
Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling.
At 4A's Transformation, CMO Marisa Thalberg said the brand has to "figure out how to use digital more effectively."
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.
Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.
Tips for chief marketing officers who want to mitigate the risk that their ads will appear next to unsavory content.
Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf.
Slow load times and disruptions can hurt publishers' return-on-investment.
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.
A 4-step guide to bringing more value to your programmatic buying.
By minimizing the number of competing P&Ls on their roster, clients are closer to knowing who and what delivered marketing success, writes the chief operating oficer of RPA.
We know influencer marketing works, but results aren't easy to quantify, writes the founder and chief innovation officer of Clever.
The dating app partners with Facebook's Audience Network.
As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.