For better or worse, the advertising industry is tackling global collaboration head-on. But for all the efficiencies that come with it, the role of creativity must not be sacrificed.

A day in the life: Evan Weissbrot, global executive director of engagement of TBWA New York
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A day in the life: Evan Weissbrot, global executive director of engagement of TBWA New York

A global director muses on calls and physical activity

20 ways to embarrass yourself around the world
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20 ways to embarrass yourself around the world

From green hats to hangovers, there are countless regional faux pas that can kill an overseas deal. Here are 20 to avoid

Creatives of the world, unite! (Or maybe not)
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Creatives of the world, unite! (Or maybe not)

Grey's worldwide CCO explains how to create an international incident from a global campaign

A day in the life: Daniel Bonner, chief creative officer of Razorfish
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A day in the life: Daniel Bonner, chief creative officer of Razorfish

Part 3 in a series: Agency's creative chief chimes in on jet lag and meetings

Global campaigns are dead; make meaning instead
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Global campaigns are dead; make meaning instead

Global creative chairman of McCann on how to resonate with consumers around the world

A day in the life: Dylan Williams, global chief strategy and innovation officer at Publicis Worldwide
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A day in the life: Dylan Williams, global chief strategy and innovation officer at Publicis Worldwide

Part 2 in a series: Publicis strategy chief on the impression his mentor made of living in the present

A day in the life: Matt Eastwood, CCO at J. Walter Thompson
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A day in the life: Matt Eastwood, CCO at J. Walter Thompson

Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule

How Leo Burnett used 'creativity without borders' to produce '#LikeAGirl'
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How Leo Burnett used 'creativity without borders' to produce '#LikeAGirl'

Leo Burnett's global chief creative officer shares his experience of tapping global creativity

Global media buying. What could possibly go wrong?
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Global media buying. What could possibly go wrong?

It is a challenge to run 100 markets to the same standard but this is what the industry tries to do: aim for the same outcome even if the path to that outcome is different

The AI Revolution
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The AI Revolution

Artificial intelligence will drive a new collaboration between man and machine, as PHD Worldwide explains in "Sentience: The Coming AI Revolution And The Implications For Marketing"

The myth of the global consumer
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The myth of the global consumer

As incomes rise around the world, will consumers everywhere hunger for the same luxury products? Or will local tastes win out?

A shock to the system, a boost to the career
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A shock to the system, a boost to the career

FCB West's CCO on how taking a big risk by moving abroad for a job could do wonders for your professional life and bring new opportunities

Running the global show: Garbhan O'Bric, global brand director of Baileys
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Running the global show: Garbhan O'Bric, global brand director of Baileys

How a brand can weave itself into the "rich fabric of culture"

Running the global show: Amanda Rendle, global head of marketing of HSBC
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Running the global show: Amanda Rendle, global head of marketing of HSBC

How a global bank gets the right message to six regions across the globe

All together now
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All together now

Tools such as Slack, HipChat and Glip claim to supercharge collaboration by streamlining communication and freeing up your inbox. But first you have to get everyone on board

Running the global show: Jonathan Mildenhall, CMO of Airbnb
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Running the global show: Jonathan Mildenhall, CMO of Airbnb

Airbnb's marketing chief muses on working with agencies and marketing worldwide

Running the global show: Keith Weed, CMO of Unilever
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Running the global show: Keith Weed, CMO of Unilever

Leading the marketing function of a global company is no mean feat. How do the world's top chief marketing officers handle the challenge?

The brand stays in the picture
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The brand stays in the picture

How BBDO and Pedigree spent two years in search of a global idea fit for dog food

We don't need no stinkin' Slack
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We don't need no stinkin' Slack

Forget fancy software. When collaborating globally, BBDO prefers to keep it old school

Pedigree 'Feed the Good:' How one idea Is being interpreted around the world
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Pedigree 'Feed the Good:' How one idea Is being interpreted around the world

It took Pedigree and BBDO more than a year to find the tag line. This is what happened to it next

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