7 skillsets your marketing team needs for 2017
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7 skillsets your marketing team needs for 2017

Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.

Digital out-of-home creativity goes global
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Digital out-of-home creativity goes global

The Digital Creative Competition takes on an international flavor with this year's winners

8 ways to get creative with digital out-of-home
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8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

The great outdoors: top creatives talk top creative
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The great outdoors: top creatives talk top creative

Campaign and Ocean talk to leading agency figures about the power and potential of digital out-of-home

Digital out-of-home: creative technologies
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Digital out-of-home: creative technologies

Technology is opening up new avenues for creativity in digital out-of-home - from connected displays that enable brands to bring together the digital and physical worlds to displays that can precisely target advertising to the right consumer.

Unlocking the new power of influence
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Unlocking the new power of influence

MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential of influence to drive brand reputation and commerce.

Top interview questions to ask your next marketing executive
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Top interview questions to ask your next marketing executive

MarketPro's checklist of interview questions is designed to tease out insights about your marketing candidates you may otherwise miss.

Big Data demands big collaboration, says Razorfish panel
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Big Data demands big collaboration, says Razorfish panel

Data scientists and creatives can do amazing things when they work together.

Tech discoveries of the year
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Tech discoveries of the year

What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.

What's the key to effective brand storytelling?
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What's the key to effective brand storytelling?

The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.

Embracing digital disruption - what's next?
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Embracing digital disruption - what's next?

How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it? We asked P&G, BBC, Spotify and The Trade Desk.

Be useful, be entertaining: native advertising's golden rules
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Be useful, be entertaining: native advertising's golden rules

Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?

Spotify, P&G and BBC on the programmatic future
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Spotify, P&G and BBC on the programmatic future

Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.

"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell
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"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'
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Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

Day 30: 5 ways to build brand stories using programmatic
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Day 30: 5 ways to build brand stories using programmatic

We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build brands

How to make data smart and machines creative
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How to make data smart and machines creative

Machines process data fast, freeing up operational people to focus on strategy. Only with man and machine working side by side will brands make the most of their digital spend

Day 29: Bringing down the walled garden of cross-device
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Day 29: Bringing down the walled garden of cross-device

How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign and The Trade Desk investigate in a far-reaching roundtable discussion

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase
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Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting

Day 27: Dmexco in quotes - the measure of success
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Day 27: Dmexco in quotes - the measure of success

In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded up the best quotes from Dmexco on the subject

Day 26: 7 apps you need to download for Dmexco
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Day 26: 7 apps you need to download for Dmexco

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone

Pokemon Go: new phenomenon, old dilemma for advertisers
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Pokemon Go: new phenomenon, old dilemma for advertisers

Pokemon Go has captivated imaginations the world over - and adland is no exception.

Day 25: Programmatic goes native
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Day 25: Programmatic goes native

We investigate how programmatic is changing the face of native advertising

Day 24: Connected Life - What's next for programmatic TV?
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Day 24: Connected Life - What's next for programmatic TV?

Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising

Native going native: A brief to fit 1000 countries
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Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Day 23: Artificial intelligence and the future of programmatic
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Day 23: Artificial intelligence and the future of programmatic

AI and machine learning are set to change the face of advertising - here's how.

Day 22: Dmexco buzzwords - content marketing
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Day 22: Dmexco buzzwords - content marketing

In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco

Day 21: Dining out near Dmexco
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Day 21: Dining out near Dmexco

Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet your appetite

Day 20: Dmexco in quotes - data
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Day 20: Dmexco in quotes - data

Big data is big news - and the marketing brains of Dmexco have pondered how it'll make its impact felt. We've rounded up the best quotes from past Dmexco events

Day 19: Dmexco trends for 2016
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Day 19: Dmexco trends for 2016

We quiz top marketing brains on the talking points of this year's Dmexco

Top 5 rules for driving real performance-based outcomes
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Top 5 rules for driving real performance-based outcomes

To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences...

Day 18: A day in the life - Nielsen Marketing Cloud
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Day 18: A day in the life - Nielsen Marketing Cloud

Day 17: How the digital world's changed since the first Dmexco
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Day 17: How the digital world's changed since the first Dmexco

A lot has changed since the first Dmexco conference in 2009 - we look at how digital marketing's evolved

Day 15: Dmexco Survival Guide part 2 - The Kit
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Day 15: Dmexco Survival Guide part 2 - The Kit

Dmexco crams a lot into its two days - here's what you'll need to stay on top of things.

Day 14: Dmexco in quotes - digital audiences
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Day 14: Dmexco in quotes - digital audiences

Technology has changed the way marketers and advertisers reach their audiences - we've rounded up the best quotes on the subject from previous Dmexco conferences

Day 13: Dmexco buzzwords - programmatic
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Day 13: Dmexco buzzwords - programmatic

Programmatic trading has changed the face of advertising in just a few short years. Find out where it's going next

Day 12: Dmexco Survival Guide part 1 - The Plan
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Day 12: Dmexco Survival Guide part 1 - The Plan

If this is your first time at Dmexco, here's how to get the best from it

Media planning builds walls - audience planning builds bridges
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Media planning builds walls - audience planning builds bridges

Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason

Day 11: Seven Dmexco talks you can't afford to miss
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Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Day 10: Three areas where programmatic will change the face of advertising
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Day 10: Three areas where programmatic will change the face of advertising

From TV to digital audio and native, programmatic buying is shaking up advertising in a big way

Day 9: A day in the life - The Trade Desk, UK
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Day 9: A day in the life - The Trade Desk, UK

The general manager of The Trade Desk UK tells Campaign about spending time out of the office, his expectations for Dmexco 2016, FIFA, and 'slacking' at work...

Day 8: Connected Life - what's next for the Internet of Things
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Day 8: Connected Life - what's next for the Internet of Things

Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome

Day 7: Dmexco in quotes - Mobile
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Day 7: Dmexco in quotes - Mobile

Mobile is becoming an increasingly important tool for marketers - we've rounded up the best quotes on the subject from recent Dmexco events

Day 6: Getting emotional with big data
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Day 6: Getting emotional with big data

It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data...

PepsiCo: "Ad-blocking is something that we all have created"
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PepsiCo: "Ad-blocking is something that we all have created"

At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers

Day 5: Game on - why mobile games are programmatic's next frontier
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Day 5: Game on - why mobile games are programmatic's next frontier

Mobile games are set to be the next sector to benefit from programmatic advertising - find out why

Day 4: Dmexco buzzwords - virtual reality
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Day 4: Dmexco buzzwords - virtual reality

We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to

Day 3: Why digital needs the real world
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Day 3: Why digital needs the real world

As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives

Day 2: Connected Life - what's next for programmatic audio
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Day 2: Connected Life - what's next for programmatic audio

Digital audio advertising is set to be the next big growth area for programmatic buying - find out why

Day 1: Five ways data is improving consumer experiences
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Day 1: Five ways data is improving consumer experiences

Big data is changing the way brands communicate with their customers - and enabling better experiences

Ola Björling talks Virtual Reality in Cannes
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Ola Björling talks Virtual Reality in Cannes

Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.

Smash or flop: can brands be a natural fit in the movies?
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Smash or flop: can brands be a natural fit in the movies?

The third of three #BENtalk films from Campaign and Branded Entertainment Network

Graeme Douglas: 'The best work comes from people who can think across boundaries'
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Graeme Douglas: 'The best work comes from people who can think across boundaries'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

Data and creativity: fully committed, or just a fling?
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Data and creativity: fully committed, or just a fling?

Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity

The story behind the story
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The story behind the story

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

Are agencies ready for a tech forward future?
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Are agencies ready for a tech forward future?

Campaign asks: how are agencies preparing for a tech-focused future?

Smart money: A pivot point for product placement
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Smart money: A pivot point for product placement

The second of three #BENtalks films from Campaign and Branded Entertainment Network

Brands on film: How product placement has come of age
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Brands on film: How product placement has come of age

The first of three #BENtalks films from Campaign and Branded Entertainment Network

How do you attract and retain the best tech talent?
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How do you attract and retain the best tech talent?

Campaign explores what you need to do to make your agency a hotbed of tech innovation

We couldn't have done this without ...
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We couldn't have done this without ...

Cannes Lions winners and jurors reveal the one piece of tech that made their most innovative campaigns possible

Traditional ad models are dead - so what now?
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Traditional ad models are dead - so what now?

Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks

Product placement meets science
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Product placement meets science

Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks

The ad that hit me...
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The ad that hit me...

We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?

Dentsu emphasizes the need for broad, multidisciplinary capabilities at Cannes Lions
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Dentsu emphasizes the need for broad, multidisciplinary capabilities at Cannes Lions

The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work

Flavors are local, but insights travel
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Flavors are local, but insights travel

Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches

'Habits, interests and pursuits'...what we want to know from data
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'Habits, interests and pursuits'...what we want to know from data

We ask industry experts if data could tell you anything about a consumer, what would you want to know?

Why ad blockers are 'a wonderful thing'...
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Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

What's the key to getting personal ads right?
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What's the key to getting personal ads right?

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.

Why data craves the human touch
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Why data craves the human touch

Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone

Take brand storytelling live with GoLive
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Take brand storytelling live with GoLive

State of the VR union: Alpha & Omega
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State of the VR union: Alpha & Omega

The co-founder and COO of MediaMonks looks at where the industry is now and how far it's come in the past 15 years

Six things that all conferences should do
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Six things that all conferences should do

More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers ...

Virtual apathy or virtual reality?
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Virtual apathy or virtual reality?

In conjunction with creative agency MediaMonks, Campaign US gathered a panel of senior VR experts to explore the opportunities and obstacles of the virtual reality revolution.

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ
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Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Technology has opened doors for many driven individuals who wouldn't have had the opportunity to realise their dreams previously ...

'Dull, drab and uninspiring' (said no one at C2 Montréal)
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'Dull, drab and uninspiring' (said no one at C2 Montréal)

We ask people at C2 to describe the three-day conference in three words. Here's what they said ...

'Be scrappy,' says Grindr founder
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'Be scrappy,' says Grindr founder

Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret
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'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Campaign talk to Mark Brand, a social entrepreneur and co-founder from Save On Meats at C2 Montréal

Five things to get excited about at C2 Montréal
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Five things to get excited about at C2 Montréal

C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights

Is reality really virtual?
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Is reality really virtual?

Ola Björling, Global Head of VR, MediaMonks, looks at what is really real about virtual reality.

The future of VR
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The future of VR

"We're in the early days of black-and-white television" when it comes to virtual reality. As tech barriers fall away, how do you convert the story into a believable experience?

Tess Alps: 'Agencies are embracing tech a bit unquestioningly'
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Tess Alps: 'Agencies are embracing tech a bit unquestioningly'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay

Virtual reality: Where it is now, and where it's heading next
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Virtual reality: Where it is now, and where it's heading next

A panel of experts recently gathered in NY to explore the VR revolution and the challenges it must overcome

The quirky, wonderful and eye-widening world of C2
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The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...

Who cares what your story is...
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Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

We're all still cavemen at heart
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We're all still cavemen at heart

While the way we tell stories has changed, the reason for doing so - to bring people together - is no different from when our prehistoric ancestors painted on walls

If Tarantino told brand stories
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If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

The full stack of story-making
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The full stack of story-making

Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail

Our winter of dis-content
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Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention

In this town, it's who you know
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In this town, it's who you know

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand

Content: le grand unificateur
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Content: le grand unificateur

The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression

The Art of Storytelling
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The Art of Storytelling

We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.

How brands can live happily ever after
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How brands can live happily ever after

Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.

Virtual reality is not just another screen
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Virtual reality is not just another screen

While VR is its infancy, how do we nurture the medium to maturity, without getting stuck comparing it to its siblings? In this piece MediaMonks' Head of VR Ola Björling explores how VR can be built up to be a truly ground breaking medium, rather than judging it as a medium by what's already been done.

Brain dating and the modern conference-goer
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Brain dating and the modern conference-goer

For some conference goers, there is nothing more stressful than the idea of networking. When asked, many people cite networking as their No. 1 reason for coming to conferences, so avoiding networking is not the solution

What's so unique about C2?
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What's so unique about C2?

Beyond curating inspiring speakers and attracting the right participants, what can a conference do to meaningfully and creatively connect people?

'When there were fewer channels, you needed to know less' Karen Blackett
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'When there were fewer channels, you needed to know less' Karen Blackett

In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction...

Why nothing matters more than a Yellow Pencil
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Why nothing matters more than a Yellow Pencil

Winning the acclaim and respect of our peers seems to be deep rooted in all artistic endeavour and designers and creatives are no different.

Revcontent acquires ContentClick to "reimagine native advertising"
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Revcontent acquires ContentClick to "reimagine native advertising"

How do you reach a superhero?
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How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life -- and it has changed everything ...

How do you reach a superhero?
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How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life - and it has changed everything...

What's really next for pharma?
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What's really next for pharma?

McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival

Cannes: Dentsu moves to a new dimension
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Cannes: Dentsu moves to a new dimension

Agency discusses emerging data technologies

What really is the future of video?
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What really is the future of video?

SPONSORED CONTENT: Video specialists discuss what to do with the medium today and tomorrow

Learn more about China from digital pioneers Tencent
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Learn more about China from digital pioneers Tencent

Partner content: Go to SY Lau's keynote speech at Cannes

The World's Leading Independent Agencies: Meet the Integrators
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The World's Leading Independent Agencies: Meet the Integrators

Today's independent agencies of a spirit of collaboration -- and a valuable alternative to the predictable results of traditional networks

The World's Leading Independent Agencies: The Monkeys
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The World's Leading Independent Agencies: The Monkeys

Agencies need to apply their talents to entrepreneurial endeavors that create new-business opportunities for themselves and their clients

Five brand trends for Mobile World Congress 2015
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Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year

5 future trends in digital-out-of-home - and how to make the most of them
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5 future trends in digital-out-of-home - and how to make the most of them

Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt

The World's Leading Independent Agencies: The Jupiter Drawing Room
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The World's Leading Independent Agencies: The Jupiter Drawing Room

Sponsored Content: Africa is not a country, it's a collection of many small regions -- and brands that attempt a homogenous approach can fall flat on their faces

The World's Leading Independent Agencies: Scarecrow
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The World's Leading Independent Agencies: Scarecrow

Sponsored Content: In today's scenario, speed of thought is the key to generating buzz and energy, but a client that can approve creative quickly is equally important

The World's Leading Independent Agencies: Repense
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The World's Leading Independent Agencies: Repense

Sponsored Content: To stand the test of time, agencies must challenge themselves not just to create persuasive advertising, but to change the world

The World's Leading Independent Agencies: Noah's Ark
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The World's Leading Independent Agencies: Noah's Ark

Sponsored Content: Stop using global campaigns in Africa or making South Africa its center. The continent is ready to make its diverse range of voices heard

The World's Leading Independent Agencies: Hasan & Partners Group
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The World's Leading Independent Agencies: Hasan & Partners Group

Sponsored Content: To succeed in the age of conversation, we must follow clients' and consumers' behavioural shift towards digital and achieve true integration

The World's Leading Independent Agencies: Gravity Road
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The World's Leading Independent Agencies: Gravity Road

Sponsored Content: The traditional borders of advertising have now disappeared. Agencies can no longer seek to invade popular culture -- they have to create it

The World's Leading Independent Agencies: Goodstein
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The World's Leading Independent Agencies: Goodstein

Sponsored Content: The quest to produce excellent communications is beset by people who lack balls - be they marketers or people in the agencies they employ

The World's Leading Independent Agencies: Baldwin&
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The World's Leading Independent Agencies: Baldwin&

Sponsored Content: Communications is an emotional business. After all, they're by people, for people. So let's focus less on focus groups and go with our gut

The World's Leading Independent Agencies: The Newtons Laboratory
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The World's Leading Independent Agencies: The Newtons Laboratory

Sponsored Content: On the frontline of Greece's economic war, embattled clients are increasingly looking to their independent ad agency allies for strategic help

The World's Leading Independent Agencies: Serviceplan Group
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The World's Leading Independent Agencies: Serviceplan Group

Sponsored Content: We already live in an era of globalization; brands now need to create innovative communication solutions that reflect the rise of globalization

The World's Leading Independent Agencies: Creature of London
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The World's Leading Independent Agencies: Creature of London

Sponsored Content: Creative companies have a duty to produce work for themselves and their clients that makes a cultural impact and gets people talking

The World's Leading Independent Agencies: The Secret Little Agency
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The World's Leading Independent Agencies: The Secret Little Agency

Sponsored content: Patronize Asia at your peril. It is the continent's smart kids you have been underestimating who will buy your product and choose your brand

The World's Leading Independent Agencies: Thinkhouse
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The World's Leading Independent Agencies: Thinkhouse

Sponsored Content: Communicating with humans is the essence of what brands and agencies do. So why do we all too often fail to communicate on a human level?

The World's Leading Independent Agencies: Thjnk
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The World's Leading Independent Agencies: Thjnk

Sponsored Content: Tailoring teams to meet specific client needs by collaborating selectively with other agencies will nearly always produce better results

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