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James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.
The travel brand wants work that will drive more traffic to its site.
The agency follows up last year's "#cordfail" with a demo viewers should try at home.
Viewers of all ages found Arnold's campaign highly informative, attention-grabbing and relevant.
The comedy legend is making a return to TV, but will viewers be glad to see her?
Women at top agencies use an Executive Branch technique to get their ideas and opinions heard.
To be a great leader, you need to be brave, supportive and show people you care, writes the chairman, chief creative officer of McCannXBC.
Chrissy Teigen, John Legend and 72andSunny join forces for 8-minute musical, "The Toycracker," to air on ABC.
With two weeks left until the US presidential election, Donald Trump has unleashed a last-minute advertising blitz. Will it be enough to win?
They take a lot more work to find, but for career advancement, there's no comparison.
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