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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.
Passing of Mark Dehasa reignites debate about industry work pressures.
When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.
From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.
An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.
Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.
Slow load times and disruptions can hurt publishers' return-on-investment.
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