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How apps could finally take flight for marketers
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How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

What to think about at MWC 2017
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What to think about at MWC 2017

Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.

Ogilvy Philippines confirms employee death
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Ogilvy Philippines confirms employee death

Passing of Mark Dehasa reignites debate about industry work pressures.

The Recommendation Engine: Possible's Christian Jaekle
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The Recommendation Engine: Possible's Christian Jaekle

When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.

6 Hollywood insights that can inspire the creative process
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6 Hollywood insights that can inspire the creative process

From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

Unilever launches site to publicize roster agencies
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Unilever launches site to publicize roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.

Unilever reviewing business after aborted Kraft Heinz takeover bid
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Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.

'This girl can' moves from advertising to activism
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'This girl can' moves from advertising to activism

Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.

Almost one-third of programmatic ads violate IAB guidelines, study finds
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Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.