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Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."
From big brands to nonprofit partnerships, the LGBTQ community gets its due.
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Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.
We must convince our customers to convert their social conscience into action.
The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.
This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.
Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.
The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.
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