News archive
Friday 03 September 2010
Lawrence to take MediaCom digital strategy director post
MediaCom has appointed Tim Lawrence, digital associate director at Carat, to the post of digital strategy director.
Danke Schons return in Virgin Holidays ad
Virgin Holidays is launching a new TV ad in its 'Rockstar Service' campaign tonight featuring its fictional rock band The Danke Schons visiting a theme park in Florida.
Maxus scoops Google's media duties in India
MUMBAI - Maxus is tipped to have won Google's online and offline media duties in India.
Thursday 02 September 2010
AB InBev appoints Vizeum to £23m media account
Anheuser Busch InBev has appointed Vizeum to its £23m media planning and buying account.
Kale promoted to branch head of Law & Kenneth in Mumbai
MUMBAI - Law & Kenneth, Mumbai, has promoted Neeraja Kale to the new role of branch head marking the first time that the agency has appointed someone for the post in its Mumbai office.
BBH leads shortlist for 2010 IPA Awards
Bartle Bogle Hegarty leads the field with the most shortlisted entries at the 2010 IPA Effectiveness Awards. Its six shortlisted entries are for Audi, Barclaycard, Barclays, KFC, Robinsons and Surf.
AA and Saga hunt for digital agency
The AA and its sister company Saga are searching for an agency to overhaul their online activity and rebuild their websites.
MBA scoops LoveFilm direct marketing task
LoveFilm, the movie rental service, has appointed MBA to handle its direct marketing account.
L'Oréal launches 'industry first' ad
L'Oréal is set to become the first advertiser to take advantage of changes to TV advertising rules that will allow advertisers to use TV presenters in ads around the shows they are presenting.
Splenda calls pitch for digital account
Splenda, the low-calorie sweetener, is searching for an agency to handle its digital strategy.
Burke takes senior role at Balloon Dog
Cordell Burke, the former executive creative director of Tequila\London, is joining the integrated marketing agency Balloon Dog as a creative managing partner.
Agencies line up for Maserati CRM business
Maserati is looking for an agency to handle its customer relationship marketing account.
Ben Malbon quits BBH Labs to join Google
Ben Malbon, one of the founders of BBH Labs, is leaving the agency to join Google Creative Labs as its new director of strategy.
Whitbread appoints Candi to digital brief
Whitbread has appointed the digital agency Candi to handle the digital account for its restaurant portfolio including Beefeater, Table Table, Taybarns and Brewers Fayre.
Industry welcomes new digital code
Advertisers and leading online media owners, including Google, have welcomed the extension of the Advertising Standards Authority's remit to cover online advertising.
Universal McCann captures Ecco's £30m global media
Ecco, the Danish footwear manufacturer, has appointed Universal McCann to handle its estimated £30 million global media planning and buying account.
Aegis revamps UK team
Aegis Media has restructured its UK management team with Tracy De Groose replacing Robert Horler as the managing director of Carat.
Bono and Geldof charity picks BBH
One, the foreign aid charity fronted by Bono and Bob Geldof, has appointed Bartle Bogle Hegarty to its global advertising account after a pitch.
Coors Light reviews £3m creative business
Molson Coors is holding a review of the £3 million advertising account for its Coors Light beer brand.
Agencies line up for easyJet direct task
EasyJet, the budget airline that was recently criticised by its founder, Sir Stelios Haji-Ioannou, for its approach to customers, is searching for an agency to help it build closer relationships with its passengers.
Gü calls pan-European advertising pitch
Gü, the luxury chocolate dessert brand, is reviewing its pan-European advertising account ahead of a major marketing push to promote new product launches.
M&C Saatchi captures £6m Bathstore creative business
Bathstore, the UK's largest bathroom retailer, has appointed M&C Saatchi to handle its £6 million advertising account.
Nimeh departs Iris in agency shake-up
George Nimeh, Iris Worldwide's regional digital director, Europe, has resigned amid an internal shake-up at the agency.
Agencies line up for McCain online ad brief
McCain Foods is reviewing its digital advertising business.
Wednesday 01 September 2010
Public to choose winner of new YouTube Ad of the Year award
The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
Reckitt Benckiser prepares Christmas ad campaign for Air Wick
Reckitt Benckiser, the maker of Nurofen and Clearasil, is launching a £2.5m ad campaign to promote its new Air Wick Christmas collection.
Nando's 'village bike' Spotify ad cleared by ASA
An ad for chicken restaurant chain Nando's that ran on Spotify has been cleared for broadcast despite the ASA receiving a number of complaints that it was derogatory to women and offensive.
Italian ice-cream brand in the dock for racy, religious imagery
Upmarket ice-cream brand Antonio Federici Gelato Italiano is again being investigated by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually charged, religious references.
Virgin Atlantic launches £10m global ad campaign in the UK
Virgin Atlantic has launched its first £10m global advertising campaign in the UK today with a series of bullish ads playing off the strapline, 'Your airline's either got it or it hasn't'.
Littlewoods launches first TV ad starring Coleen Rooney
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
Tuesday 31 August 2010
Havas profits rise 23% after UK business improvement
Havas has reported a 22.5% year-on-year rise in net income to €49m for the first six months of the year.
Sport magazine trials distribution outside London
UTV Media is set to extend the distribution of its free weekly Sport magazine outside London and into Manchester and Birmingham.
PepsiCo hands $27m media duties to PHD in Australia
SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, worth estimated US$27m, following a pitch that reportedly also involved Mindshare.
Beattie McGuinness Bungay launches in India
Beattie McGuinness Bungay has launched a joint venture in India with Madison World, one of that country's largest communication groups.
Strongbow turns its tap off to bankers in new viral
Strongbow is launching a spoof viral campaign on Friday (3 September), which sends up its own 'honours' ads and sends a clear snub to the City's fat cats.
M&C Saatchi Group hires strategist Caroline Parkes
M&C Saatchi Group has appointed Caroline Parkes as a strategy director, working for its central strategy unit as well as its integrated agency Lida.
Executive creative director Kling resigns at W&K Amsterdam
The executive creative director of Wieden & Kennedy Amsterdam, Jeff Kling, is to step down from his post at the agency.
London Advertising and Walker Media land healthcare work
London Advertising and Walker Media have won the creative and media briefs respectively from private healthcare company Circle.
Creative Orchestra alters Tube map for water charity campaign
Ad agency Creative Orchestra is launching its own campaign to raise awareness of the importance of clean drinking water, by encouraging people to go for a walk.
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