Archive of advertising, creative, brands and ad industry news

The Economist seeks agency for DM business

LONDON - The Economist is looking for an agency to handle its direct marketing account.

Sega calls review of £3m media account

LONDON - Video games publisher Sega is reviewing its £3m media account, currently handled by Target Media, and has contacted agencies directly to invite them to pitch for the business.

Cheil launches One Agency, a global below-the-line network

LONDON - Cheil is launching a below-the-line network called One Agency, in a bid to form an integrated offering with Beattie McGuinness Bungay and the digital agency The Barbarian Group.

Coty calls global digital review

LONDON - Coty, the cosmetics company, is looking for an agency to handle its global digital advertising account.

Google looking for London shop to handle World Cup brief

LONDON - Google is on the hunt for an agency to handle a TV advertising campaign to promote its mobile search facility during the 2010 World Cup in South Africa.

Elvis wins Honda pan-Euro digital and DM

LONDON - Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.

T-Mobile wins top prize at the BTAAs

LONDON - Saatchi & Saatchi scooped the top gong at last night's British Television Advertising Awards, where its 'Dance' ad for T-Mobile was named Best Television Commercial of the Year.

Wednesday 10 March 2010

Kevin Tromp named CEO of Publicis South Africa

Publicis Worldwide has appointed former Leo Burnett leader Kevin Tromp as chief executive of Publicis South Africa.

Publisher De Agostini appoints Carat for global media

LONDON - De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.

Stan James appoints Village Green to handle media account

LONDON - Stan James the bookmaker has appointed independent media agency Village Green to handle its media account.

BBH floats Ila rape alarm company on AIM

LONDON - Bartle Bogle Hegarty has floated the company behind its Ila rape alarm, launched by its brand invention arm Zag, on the Alternative Investment Market with a market value of more than £4.5m.

Alpen cereal bars to sponsor Grey's Anatomy

LONDON - Alpen bar, Weetabix's cereal snack, is to sponsor the new series of Five's hit US hospital drama 'Grey's Anatomy', which launches on Friday 9 April.

Charles Allen takes top role at EMI

LONDON - Global Radio's non-executive chairman Charles Allen has landed the executive chairman role at EMI Music, the indebted music label he joined as non-executive chairman at the start of 2009.

VCCP and Teamspirit boost Chime profits 14%

LONDON - Chime Communications, parent to VCCP and Teamspirit, has reported 14% growth in profits for 2009.

IPA launches online archive of Effectiveness Awards data

LONDON - The IPA has launched a free online data archive of submissions to IPA Effectiveness Awards for the past thirty years.

Tuesday 09 March 2010

Sorrell in £780,000 WPP share sale

LONDON - WPP chief executive Sir Martin Sorrell has sold around £780,000 of company shares in order to fund tax payments, according to a company filing.

Lottery scratchcards ads put focus on fun

LONDON - Camelot will this Sunday run an ad introducing a new long-term creative positioning for its National Lottery scratchcards that encourages people to 'Put some play in your day'.

Online travel brand launches search for brand ambassador

LONDON - Online travel brand Lowcostholidays.com is launching a campaign to find a new, non-celebrity brand ambassador.

Classic albums covers feature in new Royal Mail digital campaign

LONDON - The Clash, Led Zeppelin and Blur are among the bands to feature in a new digital campaign for the Royal Mail's range of Classic Album Covers stamps.

Paddy Power forced to shelve plans to run 'offensive' TV spot

LONDON - Paddy Power has been forced to abandon plans to run its latest ad on TV after regulators feared it could cause widespread offence.

Monday 08 March 2010

Action for Children TV spot highlights issue of neglect

LONDON - Action for Children, the charity that aims to help improve the lives of young people, is highlighting the issues of child neglect through a new integrated ad campaign.

Microsoft debuts UK ad campaign for Bing

LONDON - Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness of its Bing search engine in the UK market.

Robbie Williams stars in Nikon European ad campaign

LONDON - Nikon is launching a pan-European multimedia advertising campaign featuring Robbie Williams, designed to inspire budding photographers to use its Nikon CoolPix digital camera.

Condé Nast retracts 'inaccurate and overstated' attack on NatMag

LONDON - Conde Nast has been forced to retract comments made about its monthly Vogue magazine and NatMag's rival Harpers Bazaar in February ahead of the official ABC release.

JWT hires Lowe Madrid senior team for 'global task force'

LONDON - JWT has hired three senior executives from Lowe's Madrid office who have worked on Unilever, a global client for both Lowe and JWT.

Rally star Kris Meeke returns in Peugeot TV campaign

LONDON - Peugeot is rolling out the latest spot in its 'Meeke Not Mild' ad campaign, featuring the rally driver Kris Meeke.

Starcom and Leo Burnett make The Sunday Times 'best to work for' list

LONDON - Publicis Groupe-owned Leo Burnett and Starcom are the only advertising and media agencies on this year's Sunday Times Top 100 'Best Companies to Work for' list.