Beattie McGuinness Bungay had handled the business until July 2006, when the account moved to the specialist retail ad agency Yellow Door.
Since then, the fashion retailer has shied away from producing high-profile brand campaigns.
Fallon's first work for the retailer will include a TV campaign breaking on Sunday during Sky's 24.
The campaign, creative directed by Richard Flintham, was shot by the photography collective Blinkk.
Filmed in black and white, the 60-second TV executions aim to highlight the characteristics of men and women and will be supported by a series of 20-second online films and a print and outdoor campaign.
Fallon appointed to French Connection
by Kate Nettleton, campaignlive.co.uk, 04 February 2010, 08:00am
LONDON - Fallon has scooped the advertising account for French Connection, the brand made famous by Trevor Beattie's fcuk advertising campaign. The agency secured the business without a pitch.
Tags:
United Kingdom,
Fashion / Clothing,
Europe,
Beattie McGuinness Bungay,
Richard Flintham,
Fallon,
French Connection,
FCUK,
Yellow Door,
Trevor Beattie
All Comments
Darian Watts - 05 February 2010
A little fact, TB didn't invent FCUK, French Connection did.TBWA just took the FCUK idea that had been within the organisation for over a year, and put it on ads. We all know Campaign loves TB but credit where credit's due.
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