Wieden & Kennedy opens Platform training school

 

LONDON - Wieden & Kennedy London is launching a new initiative called Platform in an attempt to extend the agency's offer beyond advertising and attract talent from outside the industry.

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W&K... new training initiative
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The business, to be run by the agency’s former head of client services Sam Brookes, will seek to work with advertisers to help them develop their business through brand extensions, product developments and research and development.

The company is offering applicants from a wide range of backgrounds – such as arts, science and technology graduates and bloggers – a job for six months, during which time it will train them to work on projects.

Their time will be split between training and working on clients as well as being given time to work on personal projects such as documentaries, art projects or a client they have found themselves.

Candidates have to apply online with a social media project that shows how they identified a problem or something that irks them and how they solved it. They must then document the process through pictures on an album uploaded to Flickr and a video on YouTube.

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All Comments

Clarence Bass

Clarence Bass - 01 July 2009

Is it just me, or does Weiden's reception look exactly like the 'gonk room' owned by that scary old blind recluse in Psychoville?

 

Sam Brookes - 01 July 2009

If you want to apply for Platform go to: platform.wk.com

 

Sam Brookes - 01 July 2009

Ps. 'Clarence Bass' I'm loving your work! The GONK room really does look like our reception.

Come in and have a cuppa next time you're in the neighbourhood.

 
Clarence Bass

Clarence Bass - 01 July 2009

Thanks for the invite. May well take you up on the offer!

Am liking your Platform initiative - good to see Weiden being a bit expansive and interesting during these dull, cost-obsessed times.

 

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