Creative Client

Articles: 10 Results
Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix,

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

Fiat Chrysler's Olivier Fran├žois doesn't expect agencies to do his job

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

Cadillac's Melody Lee has a 10-year plan for millennials

Cadillac's Melody Lee has a 10-year plan for millennials

Why she plays the long game to connect the car company with a younger audience.

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.

Mastercard's CMO on creating a new digital brand and keeping a successful campaign fresh

Mastercard's CMO on creating a new digital brand and keeping a successful campaign fresh

Masterpass isn't just a new way to pay for groceries with a phone; it's the face of Mastercard's digital future

Geico's Ted Ward makes the business case for comedy

Geico's Ted Ward makes the business case for comedy

"Insurance was all about security and fear. We decided to be funny about it"

Mother's Day tips from the world's biggest florist

Mother's Day tips from the world's biggest florist

Chris and Jim McCann, founder and president of 1800Flowers.com, have stopped reminding their customers to buy flowers