Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
"If we think we can do it better, cheaper or faster internally, we will."
"My expectation is they feed me with inspiring ingredients, and I take things from there."
Why she plays the long game to connect the car company with a younger audience.
How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand
Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.
Masterpass isn't just a new way to pay for groceries with a phone; it's the face of Mastercard's digital future
"Insurance was all about security and fear. We decided to be funny about it"
Chris and Jim McCann, founder and president of 1800Flowers.com, have stopped reminding their customers to buy flowers
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