The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.
There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.
Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"
When this senior marketing manager isn't binging on Netflix or keeping up with NPR's "On the Media," she's on Instagram searching for inspiration for her upcoming wedding.
New product, Collection, combines video with product links to drive conversions.
Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.
Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.
Pop-up stores can reflect deep integration with modern, high-tech marketing methods.
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.
Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns.
If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes the head of innovation at Zenith Media USA.
Prince EA calls on changing the police motto from "Protect and Serve" to "Protect, Serve and Care."
How the social media landscape would be impacted without the troubled platform.
Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.
"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.
The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.
Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."
Several more major brands, including Vodafone, Sky and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.
BarkBox, Dairy Queen, Krispy Kreme and Harvard University connected to users through holidays.
Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.
The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.
Meet the junior art director who religiously updates her Spotify playlists and enjoys reading dystopian tech novels.
The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."
Understanding how our brains compare with machines when making split-second judgments is crucial.
Labour MP accused the social media giants of "commercial prostitution."
For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers."
Instead of throwing food or punches, the marketer launches pop culture references.
Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital advertising by 40 percent, according to a study.
Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.
Giving photographers the power to post has created an Instagram following of 72 million.
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