Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
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The truth about youth

UX is Content: Content is UX
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UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

Amazon finally enters Asia-Pacific via Singapore
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Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

New Twitter data shows clampdown on online abuse
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New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Facebook battles fake news with editorial rights
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Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Shutterstock says men are 'more responsive' to online ads
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Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

One year later: How Pokémon Go leveled up AR for marketing
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One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Recommendation Engine: Quigley-Simpson's Arielle Jessel
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Recommendation Engine: Quigley-Simpson's Arielle Jessel

This Angeleno has her finger on the pulse of the power broker scene by watching "Shark Tank" and reading biographies of leaders like Nike's Phil Knight.

Chatbot builders make cheerful algorithms available to the masses
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Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

AI offers an unprecedented ability to enable creativity for marketers
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AI offers an unprecedented ability to enable creativity for marketers

Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.

Four ways brands should take extra care with voice in your personal space
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Four ways brands should take extra care with voice in your personal space

Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.

The future of adland: it's worth fighting for
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The future of adland: it's worth fighting for

P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for a better ad future...

Rethinking Meaning and Interaction in Marketing
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Rethinking Meaning and Interaction in Marketing

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

Ben & Jerry's, Kroger, Muscle Milk show their support for causes around climate change and veterans.

The Recommendation Engine: Havas New York's Leah Douglas
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The Recommendation Engine: Havas New York's Leah Douglas

This copywriter has been mourning the end of HBO's dark comedy "Big Little Lies." To lift her spirits, she follows colorful design blogs and social accounts.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
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Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

AOL brings header bidding to mobile with Smart Yield
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AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Save the Children takes the unboxing trend to sobering levels with first global video series
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Save the Children takes the unboxing trend to sobering levels with first global video series

On International Children's Day, campaign sheds light on violence, early pregnancy and child labor.

Denny's new digital delivery brings the diner to the doorstep
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Denny's new digital delivery brings the diner to the doorstep

The restaurant chain introduces online ordering through Twitter and Facebook.

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
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Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

The Recommendation Engine: The Social Element's Donald Hair
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The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Portable pirate radios from Isobar keep cyclists safe on the road
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Portable pirate radios from Isobar keep cyclists safe on the road

Brazil's 98FM lets bikers hijack its airwaves to keep oblivious drivers at bay.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
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Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

Advertisers are starting to win the war against bot fraud, says ANA
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Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
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Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

Twitter launches DM cards for brands
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Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

US ad tech 'bros' are mocked mercilessly in this British parody film
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US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."

Media agencies more than a 'middleman' thanks to AI: Zenith
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Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

Facebook will permit self-harm to be live streamed, documents suggest
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Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite
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Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

5 biggest announcements from Google I/O for the industry
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5 biggest announcements from Google I/O for the industry

This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference.