A new report shows a high willingness among users to engage with advertisers.
Build an elite team of video marketing masters.
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.
Verizon now offers unlimited data, meaning consumers have the option on all major carriers.
The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.
The holiday-themed promotion will include fan interaction with the cast.
An uptick in political conversation isn't the only thing changing Facebook.
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
"Stewski" from BBDO Minneapolis toasts a day's hard work with "the beer of meals."
VIsual sharing makes particular sense for the emotional holiday.
Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.
WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.
The social network takes another step toward transparency after misstating some key metrics.
Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.
The SFW film was done by Chandelier Creative, the only ad agency that has wanted to be involved in the user-generated adult video startup.
Users connect most with videos featured on social timelines.
Advertisers can still target by ethnicity as long as ads don't offer housing, employment or credit opportunities.
Video advertising is about to get interesting.
With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.
Created by Jam3, the bot responds using machine learning and image recognition, and eventually reveals a scene of the movie.
When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.
The Martin Agency condenses spots in third series to keep people watching online.
Safety messaging about the Lego Life app was a key element of the communication strategy.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.
Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.
The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.
If there's an issue for marketers, it's misclassification.
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