Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.
Her taste in books may weigh her down, but this front-end developer takes flight every time a Marvel hero arrives in theaters.
The latest chatbot, AI and orchestration innovations announced today.
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.
After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.
Carter may not get his nuggs, but Wendy's got its publicity.
During the week of 4/20, fast food brands Whataburger, Arby's and Chipotle saw the most love on social.
The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.
This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).
Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.
What to make of a sudden interest among adults in revisiting and indulging in children's content?
Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).
After seeing the viral ad, people don't have a taste for the otherworldly drink.
Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?
How the professional basketball team uses data and segmentation to target the right fans.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format
Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
Industry experts say the platform better gain more users if it wants to compete with its number one copier.
The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
When Kensy isn't binging on Netflix shows, she's following her favorite fashion brands such as Chanel and Pucci on Instagram.
Agency Roar helps produce elaborate cardboard constructions that surprise and delight the niche audience.
A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.
AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.
People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
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