Get ready for the era of mixed reality
Share

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
Share

E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
Share

The truth about youth

UX is Content: Content is UX
Share

UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
Share

Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
Share

Top 10 talks of TED2017: It's going to be OK, folks

Accessible website design for users with disabilities lags far behind demand
Share

Accessible website design for users with disabilities lags far behind demand

Too few of the billions of sites online are usable for disabled people, says AudioEye's CEO.

'Kingsman Video Quiz' for VisitBritain by Expedia Media Solutions
Robot overlords or perfect partners?
Share

Robot overlords or perfect partners?

AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.

Elon Musk is worried about AI. Should you be?
Share

Elon Musk is worried about AI. Should you be?

Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.

Jam3's 'Invisible Highway' flexes Google's new AR software dev kit
Share

Jam3's 'Invisible Highway' flexes Google's new AR software dev kit

ARCore gives designers a new OS-level palette to explore

Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting
Share

Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting

Debut run of seven episodes includes leaders from Dropbox, Airbnb, Gimlet and IBM.

McDonald's awards digital innovation work to Publicis.Sapient and Capgemini
Share

McDonald's awards digital innovation work to Publicis.Sapient and Capgemini

It's the latest in a series of global McDonald's wins for the reorganized holding company.

8 hashtag fails brands can learn from
Share

8 hashtag fails brands can learn from

Twitter. Never. Forgets.

The #hashtag turns 10: Twitter's global brand strategy boss on lessons learned
Share

The #hashtag turns 10: Twitter's global brand strategy boss on lessons learned

On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

Amazon finally enters Asia-Pacific via Singapore
Share

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

New Twitter data shows clampdown on online abuse
Share

New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Facebook battles fake news with editorial rights
Share

Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Shutterstock says men are 'more responsive' to online ads
Share

Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

One year later: How Pokémon Go leveled up AR for marketing
Share

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Recommendation Engine: Quigley-Simpson's Arielle Jessel
Share

Recommendation Engine: Quigley-Simpson's Arielle Jessel

This Angeleno has her finger on the pulse of the power broker scene by watching "Shark Tank" and reading biographies of leaders like Nike's Phil Knight.

Chatbot builders make cheerful algorithms available to the masses
Share

Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

AI offers an unprecedented ability to enable creativity for marketers
Share

AI offers an unprecedented ability to enable creativity for marketers

Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.

Four ways brands should take extra care with voice in your personal space
Share

Four ways brands should take extra care with voice in your personal space

Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.

The future of adland: it's worth fighting for
Share

The future of adland: it's worth fighting for

P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for a better ad future...

Rethinking Meaning and Interaction in Marketing
Share

Rethinking Meaning and Interaction in Marketing

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.

See the most shared Facebook posts of last week
Share

See the most shared Facebook posts of last week

Ben & Jerry's, Kroger, Muscle Milk show their support for causes around climate change and veterans.

The Recommendation Engine: Havas New York's Leah Douglas
Share

The Recommendation Engine: Havas New York's Leah Douglas

This copywriter has been mourning the end of HBO's dark comedy "Big Little Lies." To lift her spirits, she follows colorful design blogs and social accounts.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
Share

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

AOL brings header bidding to mobile with Smart Yield
Share

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Save the Children takes the unboxing trend to sobering levels with first global video series
Share

Save the Children takes the unboxing trend to sobering levels with first global video series

On International Children's Day, campaign sheds light on violence, early pregnancy and child labor.

Denny's new digital delivery brings the diner to the doorstep
Share

Denny's new digital delivery brings the diner to the doorstep

The restaurant chain introduces online ordering through Twitter and Facebook.

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
Share

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

The Recommendation Engine: The Social Element's Donald Hair
Share

The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Portable pirate radios from Isobar keep cyclists safe on the road
Share

Portable pirate radios from Isobar keep cyclists safe on the road

Brazil's 98FM lets bikers hijack its airwaves to keep oblivious drivers at bay.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
Share

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.