In the age of feeling, by the numbers is not enough
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In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Google ad revenue surges 18% despite YouTube boycott
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Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.

The Recommendation Engine: The Archer Group's Alexandra Crossman
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The Recommendation Engine: The Archer Group's Alexandra Crossman

Her taste in books may weigh her down, but this front-end developer takes flight every time a Marvel hero arrives in theaters.

Oracle announces new chatbot and AI products
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Oracle announces new chatbot and AI products

The latest chatbot, AI and orchestration innovations announced today.

ComScore's new free viewability measurements bring a sigh of relief
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ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

Valspar teams with The Onion for videos that favor comedy over colors
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Valspar teams with The Onion for videos that favor comedy over colors

How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.

How can brands retain humanity in an increasingly robotic world?
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How can brands retain humanity in an increasingly robotic world?

After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.

Why Google's second shot at programmatic TV buying will work
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Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

VR not up to hype; moderate growth projected this year
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VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.

Wendy's sees huge spike in engagement from #NuggsForCarter
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Wendy's sees huge spike in engagement from #NuggsForCarter

Carter may not get his nuggs, but Wendy's got its publicity.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

During the week of 4/20, fast food brands Whataburger, Arby's and Chipotle saw the most love on social.

Poll: Should Wendy's just give Carter his damn nuggs?
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Poll: Should Wendy's just give Carter his damn nuggs?

The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?

Facebook's AR plans have the industry in a tizzy
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Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.

The Recommendation Engine: Assembly's Arie Hefter
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The Recommendation Engine: Assembly's Arie Hefter

This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).

T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon
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T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon

Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.

Unboxing videos and cosplaying grown-ups are the new kids' TV
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Unboxing videos and cosplaying grown-ups are the new kids' TV

What to make of a sudden interest among adults in revisiting and indulging in children's content?

Apple to launch Search Ads in the UK
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Apple to launch Search Ads in the UK

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
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Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

How Snapchat can redeem itself in the eyes of marketers
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How Snapchat can redeem itself in the eyes of marketers

Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?

The Portland Trail Blazers score ROI with Facebook advertising
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The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.

Pre-roll ads are the least interruptive, finds IPG study
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Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

Look again: How to fight data blindness
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Look again: How to fight data blindness

Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.

Don't ignore the little guy, and other lessons from #NuggsForCarter
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Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?
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Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?

Industry experts say the platform better gain more users if it wants to compete with its number one copier.

What the Burger King internet-of-things ad portends
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What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

The Recommendation Engine: Arcana Academy's Kensy Reissig
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The Recommendation Engine: Arcana Academy's Kensy Reissig

When Kensy isn't binging on Netflix shows, she's following her favorite fashion brands such as Chanel and Pucci on Instagram.

How Arby's doubled its Facebook shares by playing with gamers
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How Arby's doubled its Facebook shares by playing with gamers

Agency Roar helps produce elaborate cardboard constructions that surprise and delight the niche audience.

Snapchat aims to be the online-to-offline conversions social network
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Snapchat aims to be the online-to-offline conversions social network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.

AI: A creative's worst enemy or best friend?
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AI: A creative's worst enemy or best friend?

AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.

Putting people first in a post-privacy world
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Putting people first in a post-privacy world

People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.

Influencer marketing is creeping into Alexa
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Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.