When content is rotten, brand safety is a zero tolerance game
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When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.

How to solve the conundrum of Google
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How to solve the conundrum of Google

There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.

This digital agency built a chatbot to recruit summer interns
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This digital agency built a chatbot to recruit summer interns

Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"

The Recommendation Engine: Crowdtap's Nitya Srikishen
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The Recommendation Engine: Crowdtap's Nitya Srikishen

When this senior marketing manager isn't binging on Netflix or keeping up with NPR's "On the Media," she's on Instagram searching for inspiration for her upcoming wedding.

Facebook continues its video push with shoppable ad format for mobile
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Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

J&J, Verizon and AT&T join brands to suspend YouTube advertising
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J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

Brands missing out as impatient consumers click-off, claims Google
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Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Pop-up stores are getting smarter
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Pop-up stores are getting smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods.

Spotify urges brands to embrace 'streaming state of mind'
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Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

YouTube advertisers, are you feeling lucky today?
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YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.

Mars emotional measurement research proves the eyes are the window to the sales
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Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns.

Beyond Mad Men or Maths Men: Unleashing technology for growth
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Beyond Mad Men or Maths Men: Unleashing technology for growth

If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes the head of innovation at Zenith Media USA.

Poignant branded film for Fox's 'Shots Fired' reveal the often-overlooked lives of police officers
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Poignant branded film for Fox's 'Shots Fired' reveal the often-overlooked lives of police officers

Prince EA calls on changing the police motto from "Protect and Serve" to "Protect, Serve and Care."

A world without Twitter
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A world without Twitter

How the social media landscape would be impacted without the troubled platform.

Google's Matt Brittin apologizes to industry over ad placement
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Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Michael Roth: IPG will not 'do a Havas' and pull Google spend
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Michael Roth: IPG will not 'do a Havas' and pull Google spend

"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed
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Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push
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Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push

Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."

Vodafone, Sky and HSBC join retreat from Google
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Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

BarkBox, Dairy Queen, Krispy Kreme and Harvard University connected to users through holidays.

Inside Facebook's global effort to sell mobile video to advertisers
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Inside Facebook's global effort to sell mobile video to advertisers

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.

Havas UK pulls Google and YouTube adspend
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Havas UK pulls Google and YouTube adspend

The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.

The Recommendation Engine: Grow's Janice Pang
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The Recommendation Engine: Grow's Janice Pang

Meet the junior art director who religiously updates her Spotify playlists and enjoys reading dystopian tech novels.

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet
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Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."

How do we decide which decisions to leave in the hands of robots?
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How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.

Facebook, Twitter and Google slammed in the UK for monetizing hate speech
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Facebook, Twitter and Google slammed in the UK for monetizing hate speech

Labour MP accused the social media giants of "commercial prostitution."

Ted Baker's global campaign debuts 360-degree shoppable film
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Ted Baker's global campaign debuts 360-degree shoppable film

For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers."

Apple picks a 'Sticker Fight' for iPhone 7
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Apple picks a 'Sticker Fight' for iPhone 7

Instead of throwing food or punches, the marketer launches pop culture references.

Reaching consumers in the right mood could make digital ads 40% more effective
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Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital advertising by 40 percent, according to a study.

With innovation, porn beats tech to the punch
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With innovation, porn beats tech to the punch

Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.

SXSW: How letting go gave Nat Geo social domination
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SXSW: How letting go gave Nat Geo social domination

Giving photographers the power to post has created an Instagram following of 72 million.