More than half of Snapchat users open, watch branded content
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More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

How to build a video marketing program from the ground up in 2017 without spending a fortune
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How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

Good news--even skipped pre-roll ads can be effective
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Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

The Recommendation Engine: Hungry's Brady Donnelly
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The Recommendation Engine: Hungry's Brady Donnelly

When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Marketing VP sues VR startup Magic Leap for gender discrimination
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Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Why marketers should be excited about unlimited data
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Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations
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Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day
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Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

UGC is performing better than brand posts on Facebook
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UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Snickers empathizes with Adele after Grammys flub
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Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

In amusing Dinty Moore spot, a lumberjack and beaver ditch the brew for stew
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In amusing Dinty Moore spot, a lumberjack and beaver ditch the brew for stew

"Stewski" from BBDO Minneapolis toasts a day's hard work with "the beer of meals."

Why marketers heart video for Valentine's Day
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Why marketers heart video for Valentine's Day

VIsual sharing makes particular sense for the emotional holiday.

Engage or walk away? Brands' dilemma after a Trump Twitter attack
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Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

Starbucks China enables social gifting via WeChat to brew up sales
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Starbucks China enables social gifting via WeChat to brew up sales

WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.

Facebook signs up to Media Rating Council auditing
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Facebook signs up to Media Rating Council auditing

The social network takes another step toward transparency after misstating some key metrics.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

Cindy Gallop premieres MakeLoveNotPorn.tv documentary
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Cindy Gallop premieres MakeLoveNotPorn.tv documentary

The SFW film was done by Chandelier Creative, the only ad agency that has wanted to be involved in the user-generated adult video startup.

Videos on social media do better in-feed, study finds
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Videos on social media do better in-feed, study finds

Users connect most with videos featured on social timelines.

Facebook introduces machine learning to combat racial discrimination in ads
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Facebook introduces machine learning to combat racial discrimination in ads

Advertisers can still target by ethnicity as long as ads don't offer housing, employment or credit opportunities.

What YouTube's Super Chat means for marketers
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What YouTube's Super Chat means for marketers

Video advertising is about to get interesting.

eHarmony Valentine's campaign woos disillusioned 'swipers' in Australia
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eHarmony Valentine's campaign woos disillusioned 'swipers' in Australia

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

Lionsgate puts a clever spin on movie trailers with John Wick 2 chatbot
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Lionsgate puts a clever spin on movie trailers with John Wick 2 chatbot

Created by Jam3, the bot responds using machine learning and image recognition, and eventually reveals a scene of the movie.

Why I celebrated iPhone's 10th birthday by buying a Pixel
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Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

Geico crushes its new pre-roll ads for 'viewing convenience'
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Geico crushes its new pre-roll ads for 'viewing convenience'

The Martin Agency condenses spots in third series to keep people watching online.

Why parents didn't freak out when Lego unveiled its social network for kids
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Why parents didn't freak out when Lego unveiled its social network for kids

Safety messaging about the Lego Life app was a key element of the communication strategy.

Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed
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Yellow Tail's giveaway #fail and other Super Bowl social media moments you may have missed

Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.

Here are the 10 most-viewed Super Bowl LI commercials online
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Here are the 10 most-viewed Super Bowl LI commercials online

On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Budweiser, Mercedes-Benz and Avocados From Mexico saw the most shares on the network for posting their Super Bowl LI ads before the big game.

Inside the strangely hypnotic Snickers 36-hour live stream
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Inside the strangely hypnotic Snickers 36-hour live stream

The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.

Email marketing survives Gmail tabs
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Email marketing survives Gmail tabs

If there's an issue for marketers, it's misclassification.