For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.
The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.
Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
This Angeleno has her finger on the pulse of the power broker scene by watching "Shark Tank" and reading biographies of leaders like Nike's Phil Knight.
Not everyone can code a chatbot. But these days, no one needs to.
Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.
Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.
P&G's decision to measure only what matters is significant. Here's why and how we must support them to strive for a better ad future...
Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.
Ben & Jerry's, Kroger, Muscle Milk show their support for causes around climate change and veterans.
This copywriter has been mourning the end of HBO's dark comedy "Big Little Lies." To lift her spirits, she follows colorful design blogs and social accounts.
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
On International Children's Day, campaign sheds light on violence, early pregnancy and child labor.
The restaurant chain introduces online ordering through Twitter and Facebook.
What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.
When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.
Brazil's 98FM lets bikers hijack its airwaves to keep oblivious drivers at bay.
Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
#IPumpedHere aims to raise awareness about workplace support for new moms.
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
A 15-part video series teaches viewers how to make 20 original recipes.
This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference.
The latest work, news, advice, comment and analysis, sent to you every dayregister free