Media news
Lawrence to take MediaCom digital strategy director post
MediaCom has appointed Tim Lawrence, digital associate director at Carat, to the post of digital strategy director.
Channel News
L'Oréal launches 'industry first' ad
L'Oréal is set to become the first advertiser to take advantage of changes to TV advertising rules that will allow advertisers to use TV presenters in ads around the shows...
Industry welcomes new digital code
Advertisers and leading online media owners, including Google, have welcomed the extension of the Advertising Standards Authority's remit to cover online advertising.
Italian ice-cream brand in the dock for racy, religious imagery
Upmarket ice-cream brand Antonio Federici Gelato Italiano is again being investigated by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually charged, religious references.
Sport magazine trials distribution outside London
UTV Media is set to extend the distribution of its free weekly Sport magazine outside London and into Manchester and Birmingham.
Strongbow turns its tap off to bankers in new viral
Strongbow is launching a spoof viral campaign on Friday (3 September), which sends up its own 'honours' ads and sends a clear snub to the City's fat cats.
Creative Orchestra alters Tube map for water charity campaign
Ad agency Creative Orchestra is launching its own campaign to raise awareness of the importance of clean drinking water, by encouraging people to go for a walk.
Creativebrief creates digital access to media and sports rights owners
Creativebrief, the media and marketing intermediary, has launched an extension to its online offering that enables brand leaders to connect directly with media and sports rights owners.
The Week promotes David Weeks to head ads
Dennis Publishing has promoted David Weeks to the new role of head of advertising at The Week.
Agencies line up for BBC iPhone app task
The BBC has begun a search for an agency to provide mobile marketing services, including the creation of iPhone applications, on a project basis.
MediaCom scoops BSkyB's £15m online media account
BSkyB has selected MediaCom to handle its estimated £15 million media planning and buying account for its online display advertising business.
Zoopla launches its first TV campaign
Zoopla, the real estate website, is advertising on television for the first time with a campaign created by VCCP, to run on ITV, Channel 4, Channel Five and Sky.
Lionel Richie sends up hit Say You, Say Me in new Walkers ad
The new Walkers crisps ad starring Lionel Richie will break on television on Friday, with the pop star sending up his 1985 hit, 'Say You, Say Me', in the spot.
Online video ads fall short in viewer engagement
Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV...
WPP returns to growth with 36% profits lift
WPP plc, Sir Martin Sorrell's media, research and advertising group, has posted a 36% lift in pre-tax profits for the first half of 2010, fuelled by a strong advertising recovery...
- BT's Adam and Jane to have a baby after Facebook crowd sourcing17 August 2010
- COI to cut 40% of staff as marketing freeze hits03 August 2010
- Peperami reveals first crowdsourced TV ad after dropping Lowe16 August 2010
- Reebok reveals naked Kelly Brook for outdoor campaign04 August 2010
- King of Shaves unveils raunchy 'Barbarella X' viral26 July 2010
- Sky Arts takes every ad space in six streets16 August 2010
- X Factor to launch official magazine22 July 2010
Media news IN DEPTH
Glamour publishes Converse-backed regional issues
Conde Nast's Glamour magazine has produced eight different September editions of the magazine for different regions in the UK, in a partnership with the shoe brand Converse.
Cat Deeley in 3D Cosmo special edition
NatMag's Cosmopolitan magazine has partnered with Pantene Pro-V Aqua Light for a special collectors' edition of its September issue, on sale exclusively in Tesco, featuring Cat Deeley in a 3D...
Pru picks John Ayling & Associates and Agenda21
Independent media agency John Ayling & Associates and digital agency Agenda21 have been appointed to handle the planning and buying for insurance firm Prudential after a competitive pitch against undisclosed...
Digital central to rising outdoor ad revenue
Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.
Mixed reaction to ITV strategy plans
Advertisers have welcomed news that ITV has returned to profit, but the broadcaster's strategy plan, outlined this week by the chief executive, Adam Crozier, met with a mixed response from...
Gwyther to launch Rollacoaster mag
Huw Gwyther, the founder and publisher of the men's fashion titles Wonderland and Man About Town, is to launch a fashion and culture magazine called Rollacoaster.
OMD names joint international managing directors
OMD has appointed Oliver Stroh and Damian Winstanley as joint managing directors of OMD's international unit in the UK.
Clarke appointed head of Starcom MediaVest Group Sports
Starcom MediaVest Group Sports, the sports marketing division of SMG, has named Robin Clarke as its new director.
Reebok reveals naked Kelly Brook for outdoor campaign
Reebok is unveiling a large outdoor campaign at Battersea Power Station that will feature its brand ambassador Kelly Brook wearing nothing but a pair of trainers.
BT rapped for instant broadband claim
BT can no longer claim it offers "instant" internet access after a number of complaints led to a ban on a press ad for its fibre optic broadband.
Bet365's 'free £200 bet' ad lands it in hot water
Bet365 has been told that it must ensure any online ads offering free bets are only one click away from the terms and conditions of the offer, after a complaint...
Crozier outlines five-year plan
ITV chief executive Adam Crozier has outlined his five year plan for the business detailing the changes necessary to transform the broadcaster that he said previous management teams had failed...
ITV ad revenue surges as broadcaster prepares pay-HD offer
ITV has revealed its first half advertising revenues rose 18% to £728m and it is to launch paid-for HD versions of ITV2, ITV3 and ITV4 on Sky in the autumn.
Talking Points
Most Read News
BT's Adam and Jane to have a baby after Facebook crowd sourcing
Adam and Jane, the stars of BT's long-running ad campaign, are set to have a baby, following popular demand in a Facebook vote on the future storyline.
COI to cut 40% of staff as marketing freeze hits
The COI has informed its 737 staff that it plans to cut 287 positions, 40% of jobs, and has placed all staff in a 90-day consultation programme.
Most Discussed News
Italian ice-cream brand in the dock for racy, religious imagery
Upmarket ice-cream brand Antonio Federici Gelato Italiano is again being investigated by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually charged, religious references.
Littlewoods launches first TV ad starring Coleen Rooney
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
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