Media news

 

The Economist seeks agency for DM business

LONDON - The Economist is looking for an agency to handle its direct marketing account.

 
 

Channel News

Sega calls review of £3m media account

LONDON - Video games publisher Sega is reviewing its £3m media account, currently handled by Target Media, and has contacted agencies directly to invite them to pitch for the business.

 

Publisher De Agostini appoints Carat for global media

LONDON - De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.

 

Stan James appoints Village Green to handle media account

LONDON - Stan James the bookmaker has appointed independent media agency Village Green to handle its media account.

 

Charles Allen takes top role at EMI

LONDON - Global Radio's non-executive chairman Charles Allen has landed the executive chairman role at EMI Music, the indebted music label he joined as non-executive chairman at the start of...

 

IPA launches online archive of Effectiveness Awards data

LONDON - The IPA has launched a free online data archive of submissions to IPA Effectiveness Awards for the past thirty years.

 

Condé Nast retracts 'inaccurate and overstated' attack on NatMag

LONDON - Conde Nast has been forced to retract comments made about its monthly Vogue magazine and NatMag's rival Harpers Bazaar in February ahead of the official ABC release.

 

Starcom and Leo Burnett make The Sunday Times 'best to work for' list

LONDON - Publicis Groupe-owned Leo Burnett and Starcom are the only advertising and media agencies on this year's Sunday Times Top 100 'Best Companies to Work for' list.

 

Saatchi & Saatchi X named best agency at MCCA Awards

LONDON - Saatchi & Saatchi X won the Agency of the Year prize at last night's MCCA Best Awards, while Elvis' live digital billboard for Virgin Trains took the top...

 

WPP posts 16% profit drop after 'brutal' 2009

LONDON - WPP has recorded a drop in profits of 16% to £812m after what it described as a "brutal" year for the agency network, which owns creative agencies Grey...

 

MPG wins £5m NBC Universal theme parks business

LONDON - NBC Universal has appointed MPG International to handle the international media planning and buying account for its theme park division.

 

PHD wins £2m MTV Networks media business

LONDON - MTV Networks has appointed PHD to handle its £2m UK media planning and buying account.

 

Manning Gottlieb OMD wins Final Fantasy media task

LONDON - Square Enix UK, the creator of the Final Fantasy series of video games, has appointed Manning Gottlieb OMD to handle its UK media planning and buying account.

 

BBC and DM agencies in talks over eCRM brief

LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.

 

Love It! reviews advertising and media strategy

LONDON - The publisher Hubert Burda is reviewing the advertising and media accounts for its women's weekly title Love It!.

 
 
 

Media news IN DEPTH

Five unites big guns from US crime imports

LONDON - Broadcaster Five has released a new promo uniting actors from rival American network shows, including Joseph Fiennes and Lawrence Fishburne, to highlight its range of crime dramas.

 

Roger Parry to step down at Media Square

LONDON - Media Square's non-executive chairman Roger Parry is to step down from his role in July.

 

Broadcasters predict major hike in advertising revenue

LONDON - Close to £40m in extra advertising revenue is set to pour into the TV market as advertisers commit more than in early 2009.

 

Digital Radio UK hands AMV BBDO switchover brief

LONDON - Digital Radio UK, the company responsible for preparing consumers for the digital radio switchover, has appointed Abbott Mead Vickers BBDO to handle its advertising account.

 

Universal McCann wins Bwin UK media account

LONDON - Bwin, the online gaming company that is the shirt sponsor of Real Madrid and AC Milan, has appointed Universal McCann to handle its UK media planning and buying...

 

BT moves its £75m media into Maxus

LONDON - British Telecom has moved its £75m media planning and buying business out of Publicis Groupe's Starcom and Zed Media and into WPP-owned Maxus.

 

Sony Ericsson mobile phone ad censured by ASA

LONDON - Sony Ericsson misled consumers, the Advertising Standards Authority (ASA) has ruled, with a TV ad implying customers could download a Facebook app to a Satio mobile phone, that...

 

I-level appoints Alex Milller to lead digital creative ad division

LONDON - I-level has launched its first dedicated digital creative advertising division and has appointed Alex Miller to lead it.

 

Déjà vu for You and Your Wedding readers

LONDON - Regular readers of You & Your Wedding magazine may notice the front cover of this year's March/April edition looks strangely familiar.

 

Nickelodeon unveils new on-air brand identity and logo

LONDON - The children's TV broadcaster Nickelodeon has announced a new on-air brand identity and logo for its network of six UK channels.

 

MPG promotes Alan Brydon to head of trading

LONDON - MPG Media Contacts, the Havas-owned media agency, has promoted Alan Brydon to the role of head of trading.

 

Monocle to launch television series on BBC World

LONDON - Monocle, the upscale magazine, is launching its own TV series on BBC World News.

 

Sun launches World Cup tickets competition campaign

LONDON - Rupert Murdoch's The Sun newspaper is launching a campaign to promote a competition to win 11 pairs of tickets for the World Cup in South Africa.

 

GMG offloads regional operations in £44.8m deal with Trinity Mirror

LONDON - Trinity Mirror has agreed to buy GMG Regional Media, which includes the Manchester Evening News, from Guardian Media Group for £44.8 million.

 
 
 
 
 

Talking Points

Most Read News

VCCP follows Mediacom with its own naked calendar

LONDON - Hot on the heels of Mediacom's naked calendar, VCCP has also stripped off in the name of charity.

 

COI to appoint GroupM's M4C to £250m media business

LONDON - The Government's Central Office of Information (COI), currently the UK's biggest advertiser, is set to appoint GroupM's M4C to handle its £250m centralised media buying business from April...

 
 

Most Discussed News

Paddy Power forced to shelve plans to run 'offensive' TV spot

LONDON - Paddy Power has been forced to abandon plans to run its latest ad on TV after regulators feared it could cause widespread offence.

 

BBC illustrates the power of the internet in new ad campaign

LONDON - The BBC is promoting its new series of programmes that investigate the extraordinary power of the internet through a new TV ad created by Rainey Kelly Campbell Roalfe/Y&R.

 
 
 
More News

Most Read Work

Puma 'hard chorus' by Droga5

Puma is offering blokes a Valentines Day apology just in case they have to forgo the lovers' celebration to watch a football match.

 

Public View - What do the public think of the latest PG Tips ad?

LONDON - Johnny Vegas and Monkey recreate the famous fake orgasm scene from 'When Harry Met Sally', in the latest spot for PG Tips. But how did it go down...

 
 
 
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