Direct marketing news
Agencies line up for Maserati CRM business
Maserati is looking for an agency to handle its customer relationship marketing account.
Channel News
Littlewoods launches first TV ad starring Coleen Rooney
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
Adam & Eve raids EHS 4D for Rob Isaacs
Adam & Eve has appointed Rob Isaacs, the planning director at EHS 4D, to the new role of social strategy director.
World Vision calls £2 million review
World Vision, the international relief and development organisation, is holding a review of its £2 million integrated advertising account.
Online video ads fall short in viewer engagement
Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV...
Fresh optimism for direct and digital agencies
Leading direct, digital and sales promotion agencies are optimistic about the third quarter, with 87% confident that client budgets will stay the same or increase.
Agencies line up for £25m JD Williams
JD Williams Group, the catalogue company, is reviewing its £25m advertising account.
Diageo hands Guinness' CRM brief to TMW
Diageo has appointed Tullo Marshall Warren to handle the Guinness relationship marketing and digital engagement account.
Mother wins £5m Butlins ad account
Butlins has appointed Mother to handle its £5m advertising business.
ASA to cover VoD service providers
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services will be extended to applying sanctions to service providers as well as marketers.
Stroke Association reviews direct business
The Stroke Association, the charity specialising in research and health education around the medical condition, is calling a review of its direct marketing account.
Publicis hires Tom Morton as chief strategist
Publicis has poached Tom Morton, the chief strategy officer of TBWA\London, to take an equivalent role across the group in the UK.
Alzheimer's charity kicks off DM review
The Alzheimer's Research Trust is reviewing its direct marketing account.
RNIB kicks off hunt for direct agency
The Royal National Institute of Blind People is looking for an agency to handle its direct marketing account.
Agencies compete for arthritis creative project
Arthritis Research UK, the charity dedicated to reducing the pain and disability caused by arthritis, is looking for an advertising agency to handle a creative project.
- BT's Adam and Jane to have a baby after Facebook crowd sourcing17 August 2010
- COI to cut 40% of staff as marketing freeze hits03 August 2010
- Peperami reveals first crowdsourced TV ad after dropping Lowe16 August 2010
- Reebok reveals naked Kelly Brook for outdoor campaign04 August 2010
- King of Shaves unveils raunchy 'Barbarella X' viral26 July 2010
- Sky Arts takes every ad space in six streets16 August 2010
- X Factor to launch official magazine22 July 2010
Direct marketing news IN DEPTH
Adland ready for new style of leader
Industry figures praise the IPA's outgoing DG, Hamish Pringle, but warn against appointing a similar type of successor.
Rapp recruits planning director and technical head
LONDON - Rapp has made a number of hires, including Iain Noakes as planning director, and Steve Furminger in the new role of chief technical officer.
Spirit Advertising moves operations into GyroHSR
Spirit Advertising, which was founded in 2000 by Richard Hammond, has moved its operations into GyroHSR.
Aviva features customers in 'local hero' campaign
Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'.
Red Cross seeks agency for first aid drive
The British Red Cross, the global humanitarian organisation, is looking for an integrated agency to handle an advertising campaign that encourages secondary school children to learn the benefits of first...
AIS picks up Pizza Express CRM brief
The Gondola Group has appointed Archibald Ingall Stretton to handle the direct marketing business for its Pizza Express brand.
23red poaches CHI director Tom Huxtable
LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom Huxtable and made him managing director.
Townshend quits Rapier to launch start-up
LONDON - John Townshend, the creative partner of Rapier, has quit to launch his own agency start-up. Townshend, who has worked at Rapier for more than 15 years, will officially...
Health to bear brunt of first COI cuts
LONDON - The Change4Life, anti-smoking and alcohol abuse campaigns could be permanently scrapped as part of the Government's planned curbs on advertising, according to Westminster sources.
Rapp Edinburgh wins place on Standard Life roster
LONDON - Pensions and investments company Standard Life has appointed Rapp Edinburgh to its direct marketing roster following a pitch.
OgilvyOne appoints Ross Keenleyside as its new creative partner
LONDON - OgilvyOne has appointed Ross Keenleyside as its new creative partner.
The Good Agency wins Save the Children DM
LONDON - Save the Children, the global independent children's charity, has appointed The Good Agency to handle its direct marketing account.
Sainsbury's Finance appoints Tangible
LONDON - Integrated agency Tangible has been appointed by Sainsbury's Finance to manage its six-figure direct marketing account following a three-stage pitch process.
Cigna calls review for DRTV ad drive
LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe.
Talking Points
Most Read News
BT's Adam and Jane to have a baby after Facebook crowd sourcing
Adam and Jane, the stars of BT's long-running ad campaign, are set to have a baby, following popular demand in a Facebook vote on the future storyline.
COI to cut 40% of staff as marketing freeze hits
The COI has informed its 737 staff that it plans to cut 287 positions, 40% of jobs, and has placed all staff in a 90-day consultation programme.
Most Discussed News
Italian ice-cream brand in the dock for racy, religious imagery
Upmarket ice-cream brand Antonio Federici Gelato Italiano is again being investigated by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually charged, religious references.
Littlewoods launches first TV ad starring Coleen Rooney
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
- Marketing Designer, Blue Skies Marketing Recruitment
- £26000 - £28000 per annum, London
- Web Designer, Blue Skies Marketing Recruitment
- £30000 - £35000 per annum, London
- Account Executive, David Thatcher Recruitment
- £18-19k, Bucks / Oxon
- Senior Marketing Analyst (SQL or SAS), Harnham Search and Selection
- £60000 - £78000 per annum, London
