Digital
In association with
Lawrence to take MediaCom digital strategy director post
MediaCom has appointed Tim Lawrence, digital associate director at Carat, to the post of digital strategy director.
Channel News
Industry welcomes new digital code
Advertisers and leading online media owners, including Google, have welcomed the extension of the Advertising Standards Authority's remit to cover online advertising.
Online video ads fall short in viewer engagement
Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV...
TalkTalk enables X Factor fans to become TV stars
TalkTalk is leveraging its sponsorship of The X Factor by launching an augmented-reality campaign that will give fans the opportunity to appear in the ad breaks.
Foot Locker gets cheeky with Facebook game
Foot Locker has launched the second phase of its cheeky 'Sneaker Mastermind' campaign through Facebook.
ASA to cover VoD service providers
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services will be extended to applying sanctions to service providers as well as marketers.
King of Shaves unveils raunchy 'Barbarella X' viral
King of Shaves has launched a racy viral to ramp up its awareness as a challenger brand in shaving gels, oils and serums in the UK.
DLKW exec takes Jay-Z to Newport
DLKW account executive Leo Sloley has become an unlikely celebrity after his spoof rap song 'Newport State of Mind', a take on Jay-Z's 'Empire State of Mind', took off on...
Vauxhall features competition winner in Corsa ad
Vauxhall is rolling out a TV ad campaign for its Corsa model featuring the winner of a social media competition.
Wunderman launches social media unit
Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit to service its clients.
Hornby, Waites and Murphy star in Hospital 100
CHI's Johnny Hornby, Adam & Eve's James Murphy and Mother's Mark Waites are among the leading creative lights identified in this year's Hospital 100.
YouTube launches global social film-making initiative
Google's YouTube is launching a global social film-making project called 'Life in a Day', sponsored by the electronics company LG.
Virgin Media and Start celebrate 10 years of broadband
A digital campaign unveiled by Virgin Media today (6 June), entitled 'The 10 Things Project', celebrates the past 10 years of broadband.
Albion to work on British Basketball Olympic project
Albion, the digitally-led creative agency, has formed a partnership with British Basketball and website Hoopsfix.com, in a bid to raise support for Team GB in the build up to this...
Sorrell questions commercialisation of social web
CANNES 2010 - WPP boss Sir Martin Sorrell likened social media to letter writing this afternoon and said it could be "polluted" by attempts to monetise it.
- BT's Adam and Jane to have a baby after Facebook crowd sourcing17 August 2010
- COI to cut 40% of staff as marketing freeze hits03 August 2010
- Peperami reveals first crowdsourced TV ad after dropping Lowe16 August 2010
- Reebok reveals naked Kelly Brook for outdoor campaign04 August 2010
- King of Shaves unveils raunchy 'Barbarella X' viral26 July 2010
- Sky Arts takes every ad space in six streets16 August 2010
- X Factor to launch official magazine22 July 2010
Digital IN DEPTH
Havas and Euro RSCG pick up Yahoo! project
LONDON - Havas Sports & Entertainment and Euro RSCG 4D have been appointed by Yahoo! to handle a global football campaign in the run-up to the World Cup.
Interactive online film launches Lexus CT200h model
LONDON - Lexus has released an interactive film called 'Dark Ride' in the UK and US to promote the launch of its new CT200h hybrid car.
DDB and Rapp win £70m Virgin Media business
LONDON - Virgin Media has shifted its entire £70 million advertising, digital and direct marketing account into DDB UK and Rapp.
Talking Points
Most Read News
BT's Adam and Jane to have a baby after Facebook crowd sourcing
Adam and Jane, the stars of BT's long-running ad campaign, are set to have a baby, following popular demand in a Facebook vote on the future storyline.
COI to cut 40% of staff as marketing freeze hits
The COI has informed its 737 staff that it plans to cut 287 positions, 40% of jobs, and has placed all staff in a 90-day consultation programme.
Most Discussed News
Italian ice-cream brand in the dock for racy, religious imagery
Upmarket ice-cream brand Antonio Federici Gelato Italiano is again being investigated by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually charged, religious references.
Littlewoods launches first TV ad starring Coleen Rooney
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
- Marketing Designer, Blue Skies Marketing Recruitment
- £26000 - £28000 per annum, London
- Web Designer, Blue Skies Marketing Recruitment
- £30000 - £35000 per annum, London
- Account Executive, David Thatcher Recruitment
- £18-19k, Bucks / Oxon
- Senior Marketing Analyst (SQL or SAS), Harnham Search and Selection
- £60000 - £78000 per annum, London
