Creative news

 

Omid Djalili and Nigel Mansell in moneysupermarket.com ad

Former F1 world champion Nigel Mansell stars alongside Omid Djalili in a new ad for moneysupermarket.com to promote its car insurance offering, which breaks today (26 August).

 
 

Channel News

Online video ads fall short in viewer engagement

Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV...

 

L'Oreal launches $50m media review in Australia

L'Oreal, the cosmetic giant, is continuing the process of consolidating its media agency roster by reviewing its $50m (£28.8m) account in Australia.

 

BT rapped for instant broadband claim

BT can no longer claim it offers "instant" internet access after a number of complaints led to a ban on a press ad for its fibre optic broadband.

 

Government's ad budget could fall to £50m

The Government's advertising budget could fall by about 75% to around £50m this year after the freeze imposed by the coalition.

 

COI cuts adspend back from record level

Government reduced its spend on advertising through COI by £18m to £193m last year while digital and direct marketing outlay rose.

 

IPA to champion advertising through membership of CBI

The Institute of Practitioners in Advertising (IPA) has joined the Confederation of British Industries (CBI), the lobbying organisation for UK business on national and international issues.

 
 
 

Creative news IN DEPTH

Leo Burnett's House of Cards takes UK Design Gold

CANNES 2010 - Leo Burnett's House of Cards identity for Shelter was awarded a Gold Lion in the Design category at this year's Cannes Festival.

 

IPA Effectiveness Awards judges revealed

Lord Burns, the chairman of Channel 4, will chair the judges at this year's IPA Effectiveness Awards.

 

Randstad to launch multimillion pound UK marketing campaign

Randstad, one of the world's largest recruitment and HR services companies, is tomorrow launching a national marketing campaign, which breaks in the press this week and runs until the autumn.

 

CNBC to launch pan-European advertising campaign

CNBC, the business and financial news channel, is set to launch a pan-European advertising campaign tomorrow (16 June), to help boost brand awareness throughout the region.

 

CST, Fallon and Ogilvy among those represented in The Hospital Club 100

The Hospital Club has announced its shortlist of the 100 most influential people believed to be shaping London's creative scene in 2010, including strong nominations from Anomaly, Adam & Eve,...

 

MEDIA 360: Kellogg marketer in quest for 'second golden age of advertising'

The agency world can make bigger margins by investing in helping clients with digital strategy as part of an integrated approach, rather than competing for execution-only briefs, according to Kellogg...

 

EDF hires celebrities to front latest Green Britain Day push

EDF Energy has launched a campaign to support the launch of its latest Green Britain Day sustainability initiative.

 

Government reveals adspend details in openness drive

The government has published detailed information on government spending, including its advertising, over the past two years, as part of Prime Minister David Cameron's openness drive.

 

D&AD appoints Dick Powell as chairman

Dick Powell, the co-founder of Seymour Powell, has been named as the new D&AD chairman, replacing Anthony Simonds-Gooding who is stepping down after 17 years.

 

MCBD and SodaStream part company ahead of relaunch

MCBD and SodaStream have parted company ahead of the planned relaunch of the soft drinks brand this summer, citing "creative differences".

 

Maximuscle unveils first TV ad for core range starring Ugo Monye

Maximuscle is launching its first TV ad for its core brand, starring England and Harlequins rugby international Ugo Monye.

 

Coalition government to cut adspend by £160m

LONDON - The new coalition government is to reduce COI adspend by £160m as part of its wider plan to cut public spending by £6.2bn.

 

Unilever awarded Advertiser of the Year prize at Cannes Lions

LONDON - FMCG giant Unilever is to be named Advertiser of the Year at the Cannes Lions International Advertising Festival.

 

Peter Kay visits antiques fair in John Smith's ad

LONDON - Comedian Peter Kay is starring in the latest John Smith's ad with his 'No Nonsense' character visiting an antiques fair at a country mansion.

 
 
 
 
 

Talking Points

Most Read News

BT's Adam and Jane to have a baby after Facebook crowd sourcing

Adam and Jane, the stars of BT's long-running ad campaign, are set to have a baby, following popular demand in a Facebook vote on the future storyline.

 

COI to cut 40% of staff as marketing freeze hits

The COI has informed its 737 staff that it plans to cut 287 positions, 40% of jobs, and has placed all staff in a 90-day consultation programme.

 
 

Most Discussed News

Italian ice-cream brand in the dock for racy, religious imagery

Upmarket ice-cream brand Antonio Federici Gelato Italiano is again being investigated by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually charged, religious references.

 

Littlewoods launches first TV ad starring Coleen Rooney

Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.

 
 
 
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Most Read Work

Nike 'I am the rules' by Wieden & Kennedy London

Wieden & Kennedy London has a new TV ad to promote the launch of the new Air Max 90 styled for Foot Locker.

 

Post-it 'shopping genius' by Profero

Post-it is launching a digital product that combines its classic Post-It note function with online retail technology.

 
 
 
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