DIVERSITY

Taiwan approves same-sex marriage; maybe these ads helped pave the way
Share

Taiwan approves same-sex marriage; maybe these ads helped pave the way

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

How my career in advertising helped and hindered my first year of motherhood
Share

How my career in advertising helped and hindered my first year of motherhood

I truly believed I was very "prepared." Being prepared is what I do for a living. Boy, was I in for a rude awakening, writes a VP, account director at Motive.

Why innovation stalls without diversity
Share

Why innovation stalls without diversity

Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.

Keith Weed: Our female consumers are increasingly women first, mums second
Share

Keith Weed: Our female consumers are increasingly women first, mums second

The delay in the average age at which women have their first child is having a fundamental effect on how they define themselves, Unilever chief marketing officer Keith Weed said.

Doner stages a walkout and audits salaries on Equal Pay Day
Share

Doner stages a walkout and audits salaries on Equal Pay Day

Creative agency will begin an "exhaustive" examination of its pay practices.

Being a woman is not newsworthy
Share

Being a woman is not newsworthy

Our everyday discourse undermines progress toward gender parity, writes the CEO of Partners + Napier

In Philippines, mobile carrier makes call for LGBT pride
Share

In Philippines, mobile carrier makes call for LGBT pride

Smart Communications' coming-out tale by Dentsu JaymeSyfu earns raves

Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel
Share

Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel

Diversity is more than just a box-ticking exercise for Airbnb CMO Jonathan Mildenhall, who lives it, loves it and shares his inclusive approach with the world

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next
Share

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go

Sir Ian McKellen and Graham Norton star in new Pride campaign
Share

Sir Ian McKellen and Graham Norton star in new Pride campaign

Celebrities urge audience to embrace #Nofilter as a philosophy, not just a hashtag

8 tweets equally in favor of ending the pay gap on #EqualPayDay
Share

8 tweets equally in favor of ending the pay gap on #EqualPayDay

Companies and organizations took to Twitter to call attention to the wage gap between men and women and showcase their efforts toward pay equity

Ogilvy launches LGBT employee network in Hong Kong
Share

Ogilvy launches LGBT employee network in Hong Kong

An internal effort to champion workplace inclusion is also designed to help clients understand the market

Here's the insane 'Bathroom' ad that doomed Houston's anti-bias bill
Share

Here's the insane 'Bathroom' ad that doomed Houston's anti-bias bill

The ominous, fact-free spot from GOP media consultant Jeff Norwood is an instant fear-mongering classic

Rainbow Doritos come out to support LGBT youth
Share

Rainbow Doritos come out to support LGBT youth

Collaboration with organization It Gets Better is a PR pot of gold at the end of the rainbow

UK's Stonewall group joins call for BrewDog to pull ad over transgender issue
Share

UK's Stonewall group joins call for BrewDog to pull ad over transgender issue

The LGBT rights group has joined a petition urging the brewery to reverse course on a spot it says mocks people who "already suffer discrimination every day"

President of new LGBT industry group: 'We want it to have bite'
Share

President of new LGBT industry group: 'We want it to have bite'

Launched in the UK last week, PrideAM plans to expand to the US

In China, LGBT rights get boost from brands
Share

In China, LGBT rights get boost from brands

Tech brands that target younger, urban consumers are leading the way

Diversity should be more than just a buzzword
Share

Diversity should be more than just a buzzword

Only by embracing diversity can marketing organizations stay relevant in today's rapidly evolving society, says Oglivy Pride UK's chairman

Geometry Global CCO: "If technology is not part of the solution, it is part of the inspiration"
Share

Geometry Global CCO: "If technology is not part of the solution, it is part of the inspiration"

Jon Hamm muses about emerging markets

Proud at home, silent abroad: US brands avoid LGBT issues overseas
Share

Proud at home, silent abroad: US brands avoid LGBT issues overseas

How global companies are winning with a two-faced strategy

Best of the brands celebrating Pride Month
Share

Best of the brands celebrating Pride Month

To mark Gay Pride Weekend, Campaign selects the best ads celebrating the LGBTQ community, including Target, Airbnb, Google, AT&T, Chobani and Equinox

Pride campaigns go global this June as Supreme Court decision looms
Share

Pride campaigns go global this June as Supreme Court decision looms

From the Maytag man to W Hotels, LGBT branding is in the mainstream like never before

The 9 best branded Instagram posts so far
Share

The 9 best branded Instagram posts so far

As the commercial floodgates open, a look back at the brands that have already mastered the photo-sharing platform

Marketing to Asia's LGBT community: The power of diversity
Share

Marketing to Asia's LGBT community: The power of diversity

IBM Global Leader Tony Tenicela says understanding is key for brands to embrace community

Why it's smart for brands to take a stand on 'religious freedom' laws
Share

Why it's smart for brands to take a stand on 'religious freedom' laws

Companies said inclusion is key to success for both staff and consumers

How Walmart pushed back Arkansas' religious freedom bill
Share

How Walmart pushed back Arkansas' religious freedom bill

A similar law in Indiana has prompted a backlash from businesses after critics said it could lead to anti-LGBT discrimination

Transgender branding cracks the mainstream
Share

Transgender branding cracks the mainstream

Jazz Jennings' inclusion in Clean & Clear's #SeeTheRealMe campaign is a pivotal moment for transgender representation

LGBT culture and the mainstreaming of inclusion
Share

LGBT culture and the mainstreaming of inclusion

Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality

Alan Cumming PSA challenges blood donation policy
Share

Alan Cumming PSA challenges blood donation policy

#CelibacyChallenge calls on the FDA to screen all blood donors based on risk, rather than sexual orientation and gender identity.

Tiffany TV ad continues story of gay couple
Share

Tiffany TV ad continues story of gay couple

The jewelry brand builds on its engagement-themed print ads, which included the real-life same-sex couple

American Express gets credit for diversity marketing
Share

American Express gets credit for diversity marketing

AmEx crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community

Heritage brands open door to LGBT families
Share

Heritage brands open door to LGBT families

As marriage equality gains momentum in the US, new campaigns are setting a place at the table for LGBT households

Tiffany rose to the occasion
Share

Tiffany rose to the occasion

This heritage brand's engagement-themed ad featuring two men was savvy business -- which is why it's important

Stolichnaya 'A versus THE' by The Martin Agency
Share

Stolichnaya 'A versus THE' by The Martin Agency

Stoli serves the LGBT community videos with a twist

Sarah Silverman equal-pay ad prompts transgender backlash
Share

Sarah Silverman equal-pay ad prompts transgender backlash

New campaign for National Women's Law Center accused of 'insensitivity' toward transgender community