DATA

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
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Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

Media agencies more than a 'middleman' thanks to AI: Zenith
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Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

5 lessons to learn from a Disney research scientist
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5 lessons to learn from a Disney research scientist

These data-driven best practices are relevant to strategists and marketers alike.

MediaRadar partners with ComScore to provide publishers with smarter data
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MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.

The YouTube boycott that wasn't
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The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

ComScore's new free viewability measurements bring a sigh of relief
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ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

In the age of feeling, by the numbers is not enough
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In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

How data catapulted the personalized children's book
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How data catapulted the personalized children's book

Lost My Name developed a unique brand out of unique literary experiences.

Why Google's second shot at programmatic TV buying will work
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Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

The Portland Trail Blazers score ROI with Facebook advertising
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The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.

Pre-roll ads are the least interruptive, finds IPG study
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Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

Look again: How to fight data blindness
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Look again: How to fight data blindness

Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.

Putting people first in a post-privacy world
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Putting people first in a post-privacy world

People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.

3 reasons the death of data privacy rules is bad for advertisers
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3 reasons the death of data privacy rules is bad for advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Understanding the possibilities of personalization
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Understanding the possibilities of personalization

How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director

Why marketing apps to kids is still largely unregulated
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Why marketing apps to kids is still largely unregulated

Failed attempts at self-enforcement and a toothless FTC have created a Wild West among mobile products targeted to children

Making sense of data: The importance of intelligent interactions
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Making sense of data: The importance of intelligent interactions

Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking