New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
These data-driven best practices are relevant to strategists and marketers alike.
Ad intelligence platform will offer demographic and behavioral data analysis.
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
Lost My Name developed a unique brand out of unique literary experiences.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
How the professional basketball team uses data and segmentation to target the right fans.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format
Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.
People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.
The vote to overturn FCC regulations may not be as good for marketers as you think.
How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director
Failed attempts at self-enforcement and a toothless FTC have created a Wild West among mobile products targeted to children
Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking