Ronseal "Ronseal the weekend" by BJL
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Ronseal "Ronseal the weekend" by BJL

Ronseal and Channel 4 go head to head to win over viewers for the bank holiday weekend.

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The New York Times flaunts FOIA documents in all their redacted glory
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The New York Times flaunts FOIA documents in all their redacted glory

Droga5 continues to feature star reporters in latest campaign.

SheaMoisture followed a pattern of brand behavior, says Yvette Nicole Brown
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SheaMoisture followed a pattern of brand behavior, says Yvette Nicole Brown

The "Community" actress cited companies like Fox and UPN for building their brands "on the backs of black people" then tossing them aside.

Pampers "Little fighters" by Saatchi & Saatchi London
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Pampers "Little fighters" by Saatchi & Saatchi London

Pampers takes a much more sombre turn from its memorable "Poo face" ad in a campaign by Saatchi & Saatchi London for the new Preemie Protection nappies for premature babies, which are three sizes smaller than a regular newborn nappy.

Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial
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Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

CMO Jill Gregory says the auto-racing association is "committed" to attracting younger fans through classroom programs like Acceleration Nation

F&F "Supermarket Woman" by ODD
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F&F "Supermarket Woman" by ODD

The Supermarket Woman is fun. She's flirty and spontaneous.

Advertisers stay faithful to online ads, despite mounting concerns
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Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.

Keith Weed: Our female consumers are increasingly women first, mums second
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Keith Weed: Our female consumers are increasingly women first, mums second

The delay in the average age at which women have their first child is having a fundamental effect on how they define themselves, Unilever chief marketing officer Keith Weed said.

Fuck-ups can boost creativity, says Erik Kessels
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Fuck-ups can boost creativity, says Erik Kessels

If you want to be more creative, you have to be willing to "fuck up" more, says Erik Kessels, the creative director of KesselsKramer.

Air New Zealand "Better way to fly" by Karmarama
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Air New Zealand "Better way to fly" by Karmarama

Karmarama's work for Air New Zealand has won Exterion Media's digital media competition.

Rejected by NASA? 84 Lumber has a job for you.
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Rejected by NASA? 84 Lumber has a job for you.

After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.

Google ad revenue surges 18% despite YouTube boycott
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Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.

L'Etoile "Conceal imperfections" by Possible Moscow
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L'Etoile "Conceal imperfections" by Possible Moscow

Russian cosmetics brand L'Etoile came up with a unique way to promote its Chantilly foundation.

Renault "The Dream Cradle" by Publicis Worldwide
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Renault "The Dream Cradle" by Publicis Worldwide

Renault is helping parents lull their babies to sleep with the Dream Cradle, a cradle with a base that simulates the movements of a car.

The Recommendation Engine: The Archer Group's Alexandra Crossman
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The Recommendation Engine: The Archer Group's Alexandra Crossman

Her taste in books may weigh her down, but this front-end developer takes flight every time a Marvel hero arrives in theaters.

A rebuttal to Steve Connelly: Remote talent can define culture
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A rebuttal to Steve Connelly: Remote talent can define culture

There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.

Honda "Art of adventure" by DigitasLBi
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Honda "Art of adventure" by DigitasLBi

Honda collaborated with European artists to promote the new X-ADV.

Daveed Diggs, Jessica Williams to host this year's One Show
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Daveed Diggs, Jessica Williams to host this year's One Show

The "Hamilton" and "Daily Show" stars split show into two nights during Creative Week.

PeckhamPlex "Save the Plex" by Abbott Mead Vickers BBDO
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PeckhamPlex "Save the Plex" by Abbott Mead Vickers BBDO

Cullen Farleigh and Olamide Soyemi, two junior creatives at Abbott Mead Vickers BBDO, were upset to find out that their beloved local cinema, the PeckhamPlex, was being shut down.

McCoy's "Chips" by WCRS
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McCoy's "Chips" by WCRS

Is it a crisp? Is it a chip? McCoy's new potato snack has us scratching our heads.

Oracle announces new chatbot and AI products
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Oracle announces new chatbot and AI products

The latest chatbot, AI and orchestration innovations announced today.

Restrictions on bar entry at Cannes could 'kill energy'
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Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

Cutts succeeds Clark as HSBC marketing chief
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Cutts succeeds Clark as HSBC marketing chief

HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.

Michael Roth: IPG leads the way on creativity and integration
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Michael Roth: IPG leads the way on creativity and integration

Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumors and why Interpublic is in a stronger position than ever.

ComScore's new free viewability measurements bring a sigh of relief
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ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

In the age of feeling, by the numbers is not enough
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In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Soreen "Are you a squidgy bit Soreen?" by Red Brick Road
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Soreen "Are you a squidgy bit Soreen?" by Red Brick Road

Squidgy, animated Soreen characters explain why they love the malt loaf, in the brand's new campaign by Red Brick Road.

Skyy celebrates its 25th with Irish photographer Tony Kelly
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Skyy celebrates its 25th with Irish photographer Tony Kelly

New York agency 5 O'Clock crafts a swanky spot starring creative people with bizarre titles.

9 anonymous comments about the death of AgencySpy anonymity
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9 anonymous comments about the death of AgencySpy anonymity

Readers applaud the move, even while lamenting the loss of the industry's "despair-filled meth pipe."

Alzheimer's Society "World Cup heroes united against dementia" by McCann London
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Alzheimer's Society "World Cup heroes united against dementia" by McCann London

World Cup 66 winning squad footballers Sir Geoff Hurst and Gordon Banks have joined Alzheimer's Society's campaign, which urges the public to "get behind the team again".

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations
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'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.

What global CPG brands can learn from Weetabix's Chinese flop
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What global CPG brands can learn from Weetabix's Chinese flop

The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.

Spotify "Dinner" and "Door" by Spotify
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Spotify "Dinner" and "Door" by Spotify

Spotify uses music to depict offbeat family moments in hilarious ads promoting its Family Plan.

How three surf lovers are building 'Africa's first great global brand'
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How three surf lovers are building 'Africa's first great global brand'

An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture.

Purina Bakers "DogPay" by OgilvyOne
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Purina Bakers "DogPay" by OgilvyOne

Bakers' tech team has created a contactless payment scheme for dogs. No, this isn't a late April Fool's.

Vauxhall "First email built from a car" by MRM Meteorite
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Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall's Mokka X boasts good Wi-Fi, so to show off this feature MRM Meteorite tasked a writer, designer and coder with creating, building and deploying an email from inside the car.

Bill O'Reilly and syndication: A match made in desperation
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Bill O'Reilly and syndication: A match made in desperation

Because we all know podcasting just isn't big enough for Papa Bear.

MullenLowe, MediaCom top R3's global new-business charts for March
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MullenLowe, MediaCom top R3's global new-business charts for March

McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M.

The experience economy: Key trends for 2017
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The experience economy: Key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Valspar teams with The Onion for videos that favor comedy over colors
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Valspar teams with The Onion for videos that favor comedy over colors

How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.

Don't worry (much), AI won't bite
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Don't worry (much), AI won't bite

Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.

Citi combines global consumer marketing and entertainment teams under new CMO
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Citi combines global consumer marketing and entertainment teams under new CMO

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

How 'participation brands' empower the market to do their marketing
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How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.

Magic Radio "Love that song" by Thinkfarm
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Magic Radio "Love that song" by Thinkfarm

Magic Radio's ad has an 80s and 90s playlist, accompanied by live action and animations by Nigel Coan, whose previous credits include The Mighty Boosh.

How data catapulted the personalized children's book
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How data catapulted the personalized children's book

Lost My Name developed a unique brand out of unique literary experiences.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series
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Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

How can brands retain humanity in an increasingly robotic world?
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How can brands retain humanity in an increasingly robotic world?

After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.

Etihad Airways "Abu Dhabi 48-hour stopover challenge" by Cheil London
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Etihad Airways "Abu Dhabi 48-hour stopover challenge" by Cheil London

Kaiser Chiefs' front man Ricky Wilson races around Abu Dhabi in 48 hours, in Cheil London's campaign for Etihad Airways.

Brand Superfan of the Week: PEZ's Walt Cranford
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Brand Superfan of the Week: PEZ's Walt Cranford

Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment
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Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.

Dunkin' Donuts "Marathon motivator" by Martin London
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Dunkin' Donuts "Marathon motivator" by Martin London

Dunkin' Donuts' "Marathon motivator" campaign kicked off on social media in the lead up to the London Marathon on the 23 April 2017.

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