Whisky brand Glenfiddich dives into the extremes of the human mind in a global TV ad promoting the IPA Experiment, the first product in its Experimental series.
They take a lot more work to find, but for career advancement, there's no comparison.
No presenter's language at the ANA Masters of Marketing Conference was as disruptive as P&G's Marc Pritchard's, says the CEO of TBWA\Chiat\Day New York.
The Cultural Driver Award is also to recognize previously overlooked perspectives among awards show entries.
My leadership style has been shaped by my experiences, my personality and my purpose, writes Diageo North America's VP of corporate relations and constituent affairs.
Twitter chat about the results of our second annual survey begins at 11 a.m. on Wednesday.
Ikea gets crafty in a direct mail campaign asking loyalty scheme members to sign up for marketing emails.
At the 4A's Stratfest, the planning community fretted about the brave actions needed to regain influence with agencies and brands, writes J. Walter Thompson's global planning director.
"I'm there every hour that anyone is there," says the North America CEO of DDB Worldwide.
A new study from Weber Shandwick finds that most CMOs in five global markets believe artificial intelligence will surpass social media's influence in the industry.
Nintendo, Beats By Dre and NASA show off their tech
The proliferation of in-house operations is gobbling up new business and drawing more talent client-side. What's behind the trend and how can agencies respond to the threat of being sidelined by advertisers, John Tylee asks.
Nearly half of employees now suffer from low morale, and 63% of those workers are job hunting
We asked respondents to our Second Annual Morale Survey to share the reasons behind their mood. Here's what they said.
WCRS' Leon Jaume and Possible's Lucy Devin review ads from Channel 4, Co-op, Ikea, Smyths Toys Superstores and Beano.
Jessica Ennis-Hill and Jenson Button have teamed up to promote the new lights on London's Santander Cycles.
Virgin Trains opts for the highest form of humour - innuendo, obviously - in a new spot, by TMW Unlimited, that contrasts the benefits of its East Coast journey between London and Edinburgh with the hassle of flying the same route.
Incoming ANA chairman reminds his members that clients get the advertising they deserve.
A three-time Masters winner blended in among the crowd until he was called onstage.
It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's
The Mexican soft drink brand celebrates immigrants of all backgrounds with a touching spot from WALO
Vice president of marketing Edwin Bragg reveals how a hot dog stand turned into a global movement.
Streaming video, TV spots and outdoor ads running in the US and UK will focus on tips for curious users
Drivers get up to an awful lot in their cars, as Citroën demonstrates in its latest ad.
Split triggered by Berkshire Hathaway acquisition; relationship prolonged to complete Star Wars work
Samsung appears to have taken action against YouTube users posting videos showcasing a mod in Grand Theft Auto V, in which bombs are replaced by exploding phones.
The end of a presidency is a time for reflection on legacies and Barack Obama's presidency has spanned the era when digital communications grew up.
The senior digital strategist talks about binging on Marvel's "Luke Cage," his preference for physical books and his fantasy football plight
The Design Museum opens its doors to the public at its new home in Kensington on 24 November.
Rankin has shot the stills for the poster activity that forms part of Mencap's "Here I am" campaign, which wants to improve the public's understanding of people with learning disabilities.
Advertising isn't rocket science, collaboration is the key, says the CMO at ANA
For its first spot in 20 years, the United Network for Organ Sharing aims for the heart
The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not quantity
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.
R/GA London has developed a new way for Unilever's oral care brand Signal Pepsodent to tell a story that reaches parents and children around the world.
Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September
O2 is hiding coded messages in a billboard on Shoreditch High Street, London.
The ANA president kicks off annual gathering by unveiling marketers' "Masters Circle"
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
"VRtually There" is a partnership with YouTube and Toyota
Award-winning author Chimamanda Adichie has become the new face of Boots' No7 make-up.
Videos from Wunderman get their premiere today at the White House
As a trend bottomed out, the Diageo brand decided to stop innovating in flavor variants and mix things up online
Frito-Lay SVP and CMO Jennifer Saenz discusses the snack company's approach to consumer engagement
"External heating?" No way, says a CCTV-commissioned investigation.
At 4A's Strat Fest, Ken Muench offers the industry's strategists some tough love
The six-month video series from RPA tells the rebirth story of America's very first Honda
The first big hit of the new season is also the first relationship drama to resonate with audiences in ages
A sweet father-daughter moment gives the car rental company a category standout, according to Ace Metrix