Skittles "Romance" by Adam & Eve/DDB
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Skittles "Romance" by Adam & Eve/DDB

Skittles' third consecutive Super Bowl ad shows a lovesick young man throwing pieces of the candy at a girl's bedroom window.

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Campari "Killer in red" by JWT
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Campari "Killer in red" by JWT

Clive Owen is the mysterious barman singled out by a beautiful woman in this film noir for Campari.

Watch: Skittles gets romantic for Super Bowl LI spot
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Watch: Skittles gets romantic for Super Bowl LI spot

The 30-second ad from adam&eveDDB will appear in the first quarter.

Dyson "The smart rooms" by Livity
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Dyson "The smart rooms" by Livity

Dyson's Smart Rooms challenge is looking for participants who can crack the code found in this short animation.

Dippin' Dots CEO to Sean Spicer: Let's be friends
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Dippin' Dots CEO to Sean Spicer: Let's be friends

"The ice cream of the future" offered an olive branch to the embattled White House press secretary on Monday.

In the future tech will change, people won't
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In the future tech will change, people won't

The psychology of personalization.

Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'
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Huawei partners with London's Saatchi Gallery to examine history of the 'selfie'

The Chinese tech company is looking for creative ways to increase its cultural presence in the UK.

Geico takes No. 1 spot on YouGov's first-ever 'Ad Awareness' ranking
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Geico takes No. 1 spot on YouGov's first-ever 'Ad Awareness' ranking

New survey reveals a gap between what brands spend and what viewers remember seeing.

Working with directors: What's in a (big) name?
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Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)
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Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Bose's Super Bowl social campaign will place fans on the Jumbotron
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Bose's Super Bowl social campaign will place fans on the Jumbotron

The regular NFL season advertiser continues its social strategy for the big game.

MailChimp plays the name game in gorgeously absurdist Droga5 films
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MailChimp plays the name game in gorgeously absurdist Droga5 films

MailShrimp? JailBlimp? The brand is betting that viewers will make the connection.

Kia teases a screaming Melissa McCarthy in new Super Bowl film
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Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

This Toyota sports car probably isn't for you
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This Toyota sports car probably isn't for you

Only 8,600 will be sold this year, say new spots from VaynerMedia.

Co-op "The Co-op way" by Leo Burnett
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Co-op "The Co-op way" by Leo Burnett

This is England's Shane Meadows has shot a film for the Co-op that spotlights some of the local causes helped by the brand's members.

National Citizen Service "Change your summer" by Ogilvy & Mather London
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National Citizen Service "Change your summer" by Ogilvy & Mather London

Change is the mantra of a new campaign from government scheme National Citizen Service, which shows teens in lively scenes such as racing through the woods, making pizza and dancing.

Advertisers can now target YouTube ads with data from Google Accounts
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Advertisers can now target YouTube ads with data from Google Accounts

Changes aim to address targeting across devices.

WTF does the new adidas Originals film even mean?
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WTF does the new adidas Originals film even mean?

Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene

Arla Skyr "The judge" by Wieden & Kennedy London
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Arla Skyr "The judge" by Wieden & Kennedy London

Arla Skyr, the Icelandic-style yogurt brand, has rolled out its latest ad, featuring a judge who finds herself responsible for more than just the cases in her courtroom.

How I turned bitch into badass
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How I turned bitch into badass

In an attempt to be strong, forceful and competitive, I became a stereotype, writes the global strategic planning director at Y&R.

See the most-shared Facebook brand posts from last week
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See the most-shared Facebook brand posts from last week

Visit Florida, Oregon Zoo, Lowe's help you through the wintertime blues on social

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising
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Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."

Private view: New year, same old advertising (with Ben Mooge and Nick Hastings)
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Private view: New year, same old advertising (with Ben Mooge and Nick Hastings)

Havas Creative Group's Ben Mooge and Krow Communications' Nick Hastings review ads from Toyota, HSBC, Cadbury Creme Egg, uSwitch and BT Mobile.

Trump draws 5th largest TV audience in inauguration history
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Trump draws 5th largest TV audience in inauguration history

The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.

Isaiah Thomas overcomes shortcomings in NBA spot
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Isaiah Thomas overcomes shortcomings in NBA spot

The Boston Celtics point guard stands tall in "This Is Why We Play" campaign

Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account
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Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account

Male and female nipples look alike, so why only censor women, asks Miami Ad School trio.

Timed to Trump inauguration, Johnnie Walker revisits an ode to American inclusivity
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Timed to Trump inauguration, Johnnie Walker revisits an ode to American inclusivity

Anomaly creates music video for Guthrie classic with LA band Chicano Batman

Pot Noodle "You can make it Gary" by Lucky Generals
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Pot Noodle "You can make it Gary" by Lucky Generals

Pot Noodle's "You can make it" campaign continues with an online video coinciding with Donald Trump's inauguration as US president.

Wed'Ze "Wear a helmet" by Rosapark
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Wed'Ze "Wear a helmet" by Rosapark

Imagine this. A road without rules, where speeding and recklessness are expected, racers cut each other up without warning and stop without notice.

TripAdvisor enhanced ad products tweak mission
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TripAdvisor enhanced ad products tweak mission

New ad products increase marketing capabilities but decrease trust.

Trump tweets: 6 steps to surviving a 140-character crisis
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Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

Alibaba to sponsor Olympics until 2028
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Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

Brands and the inauguration: Who's in, who's out
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Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

The 4 most important traits of a successful CMO in 2017
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The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

How to be ageless in advertising
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How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

Facebook suggests strategies to dominate the Super Bowl
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Facebook suggests strategies to dominate the Super Bowl

89 percent of Super Bowl posts happened on mobile last year.

The Recommendation Engine: Giant Spoon's Justin Luk
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The Recommendation Engine: Giant Spoon's Justin Luk

When this strategist isn't listening to curated playlists, he's learning Anthony Bourdain recipes and studying up on The Points Guy's travel tips on Facebook.

Target names Rick Gomez CMO
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Target names Rick Gomez CMO

Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.

'The Pumpkin and The Pantsuit' explains the election to kids
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'The Pumpkin and The Pantsuit' explains the election to kids

Barrett SF creates a charming storybook about hope for Children's Defense Fund.

DeCourcy wants you to save good ideas, kill focus groups
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DeCourcy wants you to save good ideas, kill focus groups

Latest Andy's video from Deutsch New York continues amusingly violent streak.

The Woolmark Company "Unravelled" by The Communications Store and Dazed Media
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The Woolmark Company "Unravelled" by The Communications Store and Dazed Media

A director's vision to create the ultimate multimedia, supermodel dance epic is "getting a little out of control", confesses Jefferson Hack, in a short film created in collaboration with The Woolmark Company and Dazed Media.

Staples builds an Alexa-like easy button
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Staples builds an Alexa-like easy button

The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.

Lévy tips Publicis Groupe to name insider as his successor
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Lévy tips Publicis Groupe to name insider as his successor

At Davos, the CEO says the long-awaited decision is coming soon, but isn't his to make.

Dentsu appoints new president and CEO
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Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Let's start using the 'F word' in meetings
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Let's start using the 'F word' in meetings

No, not that one. "Fame." It shouldn't be a dirty word, writes Grey's Danish Chan.

Cancer Research UK "Live from the inside" by Anomaly
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Cancer Research UK "Live from the inside" by Anomaly

Cancer Research UK and Channel 4 have created the world's first TV ad shot live from inside the human body.

What brands should expect in entertainment this year
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What brands should expect in entertainment this year

From musicals to global hits, advertisers have more entertainment options than ever, writes the head of brand integrations at Branded Entertainment Network.

YouTube reveals its top 20 Super Bowl ads of all time
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YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Little girl values Reeboks over heels in new film
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Little girl values Reeboks over heels in new film

Venables Bell & Partners creates campaign showing the human side of fitness

Investigation shows scale of improper digital transactions at Dentsu
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Investigation shows scale of improper digital transactions at Dentsu

Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising.

P&G to split Japan media business between Omnicom and DAN
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P&G to split Japan media business between Omnicom and DAN

After three decades with Dentsu, the FMCG giant is changing the structure of its media business.

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