Google submits YouTube to Media Ratings Council audit
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Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

Publicis Media rolls out NextTechNow globally for clients
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Publicis Media rolls out NextTechNow globally for clients

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

Facebook challenges Snapchat with WhatsApp status update
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Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

Verizon hires chief creative officer from Apple to lead in-house agency
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Verizon hires chief creative officer from Apple to lead in-house agency

Andrew McKechnie will report directly to CMO Diego Scotti.

BA Holidays "Robert and Connor's #unforgettable holiday moment" by OgilvyOne
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BA Holidays "Robert and Connor's #unforgettable holiday moment" by OgilvyOne

British Airways Holidays picks the #unforgettable moment of father and son Robert and Connor for a campaign that recreates travellers' holiday memories.

Fiat Chrysler's Olivier François doesn't expect agencies to do his job
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

As soda sales slump, 7 UP tries bringing booze to the party
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As soda sales slump, 7 UP tries bringing booze to the party

Deutsch, Richards Group help the brand with a bold pivot in search of new customers.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day

Brand Superfan of the Week: Barbie's Azusa Sakamoto
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Brand Superfan of the Week: Barbie's Azusa Sakamoto

The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Is your marketing dashboard lying to you?
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Is your marketing dashboard lying to you?

Metrics tracking systems provide instant access to dozens of different data sources, but your marketing efforts may be relying on misleading and inaccurate information.

Most viewers of TV shows with black leads are non-blacks, finds Nielsen study
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Most viewers of TV shows with black leads are non-blacks, finds Nielsen study

Network hits with black stars draw multi-cultural audiences, according to Nielsen.

Arla Organic Farm Milk "The deal" by Wieden & Kennedy London
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Arla Organic Farm Milk "The deal" by Wieden & Kennedy London

Meet Bill. He's a farmer, a dreamer and the star of Arla Foods' latest ad for its organic milk range.

Eurostar "Travel state of mind" by Somesuch
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Eurostar "Travel state of mind" by Somesuch

Eurostar pushes its image beyond the functional with a playful ad inspired by New Wave cinema.

McDonald's "Shops" by Leo Burnett London
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McDonald's "Shops" by Leo Burnett London

Have we reached peak flat white?

Private view: How to entertain a goldfish (with Laurence Thomson and Richard Denney)
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Private view: How to entertain a goldfish (with Laurence Thomson and Richard Denney)

McCann London's Laurence Thomson and MullenLowe London's Richard Denney review ads from Royal Mail, Skittles, Campari, Co-op and National Citizen Service.

How to build a video marketing program from the ground up in 2017 without spending a fortune
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How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

Vodafone "Amy's birthday" by Ogilvy & Mather
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Vodafone "Amy's birthday" by Ogilvy & Mather

Even being on hold for hours on the phone is not enough to break a man's love for his eight-year-old niece in the first TV ad for Vodafone created by Ogilvy & Mather.

Kraft confirms merger talks with Unilever
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Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
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Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Can a return to nudity save Playboy in an age of shareable media?
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Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

Good news--even skipped pre-roll ads can be effective
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Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

The Recommendation Engine: Hungry's Brady Donnelly
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The Recommendation Engine: Hungry's Brady Donnelly

When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Leaving the US: What to expect from a job abroad
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Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

Marketing VP sues VR startup Magic Leap for gender discrimination
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Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Why marketers should be excited about unlimited data
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Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler
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1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK
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Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.

Hula Hoops "Sorry! I've got my hands full" by BMB
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Hula Hoops "Sorry! I've got my hands full" by BMB

A bank cashier snacking on Hula Hoops saves the day during a robbery in the brand's new TV ad.

One "Poverty is sexist" by Don't Panic
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One "Poverty is sexist" by Don't Panic

One's global campaign highlights that there is nowhere on earth where women have the same opportunities as men.

My career in 5 executions: BBH's John Patroulis
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My career in 5 executions: BBH's John Patroulis

Whether it's Unilever, Xbox or Adidas, BBH NY's creative chairman sticks to one simple rule: No one cares what a company has to say.

Snickers upstages Kate Upton on Sports Illustrated back cover
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Snickers upstages Kate Upton on Sports Illustrated back cover

BBDO NY features unlikely swimsuit models for the third year in a row

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations
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Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

Michael K. Williams confronts his own typecasting in mesmerizing spot for The Atlantic
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Michael K. Williams confronts his own typecasting in mesmerizing spot for The Atlantic

The short film from Wieden+Kennedy is part of the magazine's first branded campaign in 10 years, which also features Caitlyn Jenner, Ruth Bader Ginsburg and Ta-Nehisi Coates.

HP "The wolf" by Giant Spoon
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HP "The wolf" by Giant Spoon

Mr Robot's Christian Slater hacks into a financial company's network to demonstrate the importance of securing printers against malware.

Rustlers "The Rustlers 2017, 360°, 1952 VR experience" by Droga5 London
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Rustlers "The Rustlers 2017, 360°, 1952 VR experience" by Droga5 London

Rustlers has created a virtual reality tour of London in 1952 during the great smog, which guides viewers past landmarks such as St Paul's Cathedral and Big Ben.

More than half of Snapchat users open, watch branded content
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More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

How brands like Jeep and Airbnb get their fans to do their marketing for them
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How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Finish "Combinations" by Wieden & Kennedy London
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Finish "Combinations" by Wieden & Kennedy London

Finish's "Who cleans the cleaner?" campaign continues in 2017 by focussing on the strange (and disgusting) combinations that end up together in a dishwasher, from fish soup with rice pudding to scrambled eggs with cat food.

HSBC "87 years young" by We Are Social
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HSBC "87 years young" by We Are Social

HSBC continues to highlight its tech with a new spot that films a day in the life of Arthur, an 87 year old preparing to take his date out for the first time.

Want to win the talent wars? Get ready for the baby boom
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Want to win the talent wars? Get ready for the baby boom

Most agencies offer less than 12 weeks of paid maternity leave, few offer paid paternity leave and none offer paid child care, writes the chief operating officer at The 3% Movement.

What to expect from pilot season 2017
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What to expect from pilot season 2017

Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day
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Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

Jaguar Land Rover calls global media review and resumes online advertising
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Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
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Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

UGC is performing better than brand posts on Facebook
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UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Ritz "Baked to perfection" by Mother
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Ritz "Baked to perfection" by Mother

Mother has created an ad for the Mondelez brand's Ritz Bakery line.

Snickers empathizes with Adele after Grammys flub
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Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

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