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Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

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SkinnyPop brand campaign has fans breaking all the rules
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SkinnyPop brand campaign has fans breaking all the rules

Creative agency McGarrah Jessee drew inspiration from customers' own over-the-top stories.

"Younger" returns, but TV Land is still old
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"Younger" returns, but TV Land is still old

Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.

It takes a village to fight ad fatigue
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It takes a village to fight ad fatigue

Your ad isn't worth much if potential customers are tuning it out.

Chris Garbutt and TBWA's disruption
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Chris Garbutt and TBWA's disruption

How an unassuming art director from South Africa is helping TBWA get its swagger back.

Uber "Warehouse and supermarket vs Uber" by Bartle Bogle Hegarty
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Uber "Warehouse and supermarket vs Uber" by Bartle Bogle Hegarty

Uber's "Where to?" UK campaign continues with ads that playfully show the flexibility of being a driver for the company.

Met Police "Easy bait" by Abbott Mead Vickers BBDO
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Met Police "Easy bait" by Abbott Mead Vickers BBDO

Met Police's film to crack down on scooter crime is shot from the perspective of a thief.

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO
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Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.

Pfizer celebrates the faces behind its vaccines with micro-documentary
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Pfizer celebrates the faces behind its vaccines with micro-documentary

The video is part of Pfizer's ongoing corporate ad campaign "Before it Became a Medicine."

iD Mobile "Control room" by AllTogetherNow
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iD Mobile "Control room" by AllTogetherNow

Bafta-winning actor Asim Chaudhry brings his deadpan humour to iD Mobile's "#WeGotThis" campaign.

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency
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GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

How investing in creativity will fuel your brand's ROI
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How investing in creativity will fuel your brand's ROI

Focus on delivering the best "Return on Creativity," says Pitch's CEO.

Don't look now (but Qualcomm knows you won't anyway)
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Don't look now (but Qualcomm knows you won't anyway)

First work from McCann since winning the account serves up backyard antics.

Cannes: the festival that became a carnival but never changed
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Cannes: the festival that became a carnival but never changed

Creativity endures, and always will, says the CEO of BoomAgers.

Thatchers Cider "What cider's supposed to taste like" by Joint
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Thatchers Cider "What cider's supposed to taste like" by Joint

A low-flying hot-air balloon wreaks havoc on a quiet village in an absurd ad by Joint for Thatchers' flagship Gold cider brand.

Hive "Sweet dreams" by CHI & Partners
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Hive "Sweet dreams" by CHI & Partners

Smart-home brand Hive makes its technology more accessible by connecting it to an everyday family moment in a new ad by CHI & Partners.

'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror
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'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror

The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "The natural born smoker."

FCB Worldwide CEO Carter Murray responds to Publicis with a counter view
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FCB Worldwide CEO Carter Murray responds to Publicis with a counter view

Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."

The best ad campaigns for Pride Month 2017
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The best ad campaigns for Pride Month 2017

From big brands to nonprofit partnerships, the LGBTQ community gets its due.

Recommendation Engine: Idea Farmer's Jessica Zeller
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Recommendation Engine: Idea Farmer's Jessica Zeller

You can catch this foodie drooling over the latest food trends on Instagram and watching Tasty videos on an endless loop.

Chatbot builders make cheerful algorithms available to the masses
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Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

If advertising is going into the content business, who will take care of the brands?
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If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

Allstate uses hidden cameras to capture live reactions to financial abuse
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Allstate uses hidden cameras to capture live reactions to financial abuse

When a purple purse is left in a Lyft van, passengers learn why most women can't just leave their injurious relationships.

Can marketers and advertisers save the world?
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Can marketers and advertisers save the world?

We must convince our customers to convert their social conscience into action.

Three UK "Animals don't have borders" by Gravity Road
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Three UK "Animals don't have borders" by Gravity Road

Comedian Joe Wilkinson is an unconventional news anchor delivering a "beep" filled monologue that contrasts the freedom of wild animals and migration politics.

Pride In London "Love happens here" by WCRS
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Pride In London "Love happens here" by WCRS

Channel 4 is to air Pride in London's first ever TV ads, which mark 50 years since Parliament first voted to start legalising homosexuality.

A devoted son returns the favor in heartbreaking Gillette spot
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A devoted son returns the favor in heartbreaking Gillette spot

Grey New York introduces a razor designed to shave other people.

Microsoft exec admits "there is a case for agencies to change their business models"
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Microsoft exec admits "there is a case for agencies to change their business models"

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

Intel will sponsor the Olympics through 2024
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Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues
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Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.

Why advertisers still love "Fargo" after fans have changed the channel
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Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
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Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

BBC Three "Sorry not sorry for being me" by BBC Creative and Mother Design
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BBC Three "Sorry not sorry for being me" by BBC Creative and Mother Design

BBC Three's campaign supports the channel's new season of original programming about self-expression.

Martini "Play with time" by AMV BBDO
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Martini "Play with time" by AMV BBDO

Rome is the backdrop for Martini's new ad that includes social influencers, an ex-Formula 1 driver and a French fashion blogger among the cast.

Apple's old school archivist preserves memories for iOS 10
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Apple's old school archivist preserves memories for iOS 10

Analog tools beget digital nostalgia in the latest "Practically Magic" spot.

Vision Express "Vision taken seriously" by Oliver
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Vision Express "Vision taken seriously" by Oliver

Julie Walters takes over the lead role from Trevor McDonald in a new TV for Vision Express.

Brand Superfan of the Week: Cholula's Aaron Ackerman
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Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Spotify ads are 25 percent more effective than average, study says
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Spotify ads are 25 percent more effective than average, study says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

Twitter CMO: Brand identity and simplicity key for advertisers
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Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

McCann New York wins three Grand Prix awards for 'Fearless Girl'
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McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

E*Trade tells the bitter truth about the One Percent
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E*Trade tells the bitter truth about the One Percent

The middle class plots against the filthy rich in new campaign from MullenLowe.

Why Burger King is Cannes Lions' Creative Marketer of the Year
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Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

The Sun and Sun Savers "Best man" by Pulse Creative
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The Sun and Sun Savers "Best man" by Pulse Creative

The Sun Savers rewards club is launching with a campaign that explains how readers can get their hands on £5 by collecting 28 unique codes from the newspaper.

Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR
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Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR

The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."

Private view: Snog, Marry, Avoid (with Mother's Ana and Hermeti Balarin)
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Private view: Snog, Marry, Avoid (with Mother's Ana and Hermeti Balarin)

Mother London's Ana and Hermeti Balarin review ads from Three, Co-op, Superdry, Kelly's of Cornwall and Vodafone.

A Navy Seal bares more than his soul for Jockey
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A Navy Seal bares more than his soul for Jockey

Pure Growth's "Show 'Em" campaign continues with another inspirational story.

Boots "It feels like summer" by Mother London
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Boots "It feels like summer" by Mother London

Mother's final ad for Boots remakes the classic Christmas song Wish it Could be Christmas Every Day by Wizzard to celebrate the warmer months.

See the most heartwarming Father's Day ads of 2017
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See the most heartwarming Father's Day ads of 2017

This year, everyone has fond (and not so fond) memories about the man who raised them.

CBeebies "Everyone's welcome" by Karmarama
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CBeebies "Everyone's welcome" by Karmarama

CBeebies campaign advocates positive childhoods by celebrating tolerance, cultural richness, inclusiveness and kindness.

At Cannes this year, CMOs aren't just marketers, we must be chief growth officers
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At Cannes this year, CMOs aren't just marketers, we must be chief growth officers

Don't let technology distract you; put it to good use, says Deloitte's first CMO.

Cannes Lions' social media will be brought to you by a company you've probably never heard of
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Cannes Lions' social media will be brought to you by a company you've probably never heard of

For the first time, the advertising festival is partnering with content platform Greenfly to curate a mutually beneficial, co-branded experience.

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