Campaign US Creativity
April 29, 2017

This week, Mark Wahlberg and BBDO help AT&T pivot to entertainment, 84 Lumber follows up its Super Bowl ad with a mission to Mars and Intel CMO Steve Fund discusses Jim Parsons, Serena Williams and in-house agencies.

Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment
Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

I-Hsien Sherwood

After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.

 
Rejected by NASA? 84 Lumber has a job for you.
Rejected by NASA? 84 Lumber has a job for you.

Kathryn Luttner

After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.

 
Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'
Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

Kathryn Luttner

"If we think we can do it better, cheaper or faster internally, we will."

 
Jim Parsons helps Serena Williams 'upgrade' her game for Intel
Jim Parsons helps Serena Williams 'upgrade' her game for Intel

Kathryn Luttner

The highest paid female athlete in the world joins tech brand's growing roster of sports-star endorsers.

 
Jennifer Hudson makes a street musician's dream come true for American Family Insurance
Jennifer Hudson makes a street musician's dream come true for American Family Insurance

I-Hsien Sherwood

BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.

 
Twizzlers tries to get serious about its floppy candy...and fails
Twizzlers tries to get serious about its floppy candy...and fails

I-Hsien Sherwood

CP+B tickles more than fans' fancy with the silly-shaped sweet.

 
Valspar teams with The Onion for videos that favor comedy over colors
Valspar teams with The Onion for videos that favor comedy over colors

Ilyse Liffreing

How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.

 
Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial
Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

Kathryn Luttner

CMO Jill Gregory says the auto-racing association is "committed" to attracting younger fans through classroom programs like Acceleration Nation

 
The New York Times flaunts FOIA documents in all their redacted glory
The New York Times flaunts FOIA documents in all their redacted glory

I-Hsien Sherwood

Droga5 continues to feature star reporters in latest campaign.

 
Campaign Jobs
 
DIRECTOR – BRAND & INNOVATION NYC Competitive + Benefits Butterfly London, New York City, New York
Digital Marketing Manager Undisclosed First Republic, San Francisco, CA
Mgr, Online Marketing Undisclosed Symantec Corporation, Mountain View, CA
Senior Marketing Manager, Mid-Market Undisclosed Citrix Systems Inc., Raleigh, NC
 

Campaign needs you! Drop us an e-mail, comment on our stories, join our Facebook page, find us on LinkedIn and follow us on Twitter to be part of the conversation.

manage bulletins          unsubscribe