Campaign US Creativity
August 17, 2017

This week, fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film, breastfeeding mothers share the repulsive places they've pumped for the MomsRising campaign and Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents.

 

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film
Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

Ilyse Liffreing

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

 
Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

Ilyse Liffreing

#IPumpedHere aims to raise awareness about workplace support for new moms.

 
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

Kathryn Luttner

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

 
Telemundo begins its first World Cup campaign with only 13 months to go
Telemundo begins its first World Cup campaign with only 13 months to go

I-Hsien Sherwood

Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.

 
Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite
Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Ilyse Liffreing

A 15-part video series teaches viewers how to make 20 original recipes.

 
Credit Karma users stay calm no matter how bad their luck in new 'Get Knowing' spots
Credit Karma users stay calm no matter how bad their luck in new 'Get Knowing' spots

Argonaut's first work for the credit tracking site features catastrophe and a creepy clown.

 
Apple urges Android users to switch to iPhone with fun digital spots
Apple urges Android users to switch to iPhone with fun digital spots

I-Hsien Sherwood

Jumping to iOS looks easy in new "Why Switch" online campaign.

 
On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

I-Hsien Sherwood

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

 
Portable pirate radios from Isobar keep cyclists safe on the road
Portable pirate radios from Isobar keep cyclists safe on the road

I-Hsien Sherwood

Brazil's 98FM lets bikers hijack its airwaves to keep oblivious drivers at bay.

 
MailChimp enlists a black hole for the next phase of its quirky campaign
MailChimp enlists a black hole for the next phase of its quirky campaign

I-Hsien Sherwood

Droga5 continues "Did You Mean MailChimp" with new online B-to-B spots.

 
Campaign Jobs
 
Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
Consumer Media Manager Undisclosed Infinity Insurance, Birmingham, AL
 

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