Brand Superfan of the Week: Cholula's Aaron Ackerman
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Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Brand Superfan of the Week: Lego's Colin Leggo
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Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

Brand Superfan of the Week: Starburst's Emily Seilhamer
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Brand Superfan of the Week: Starburst's Emily Seilhamer

This Pennsylvanian satisfied her sweet tooth and eye for fashion by upcycling wrappers into a posh dress and wrist corsage.

Brand Superfan of the Week: Disney's Keith Mahne
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Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

Brand Superfan of the Week: Starbucks' Melody Overton
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Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

Brand Superfan of the Week: Corvette's Charles Mallon
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Brand Superfan of the Week: Corvette's Charles Mallon

The Pennsylvania native collected so much Corvette memorabilia that Guinness World Records was forced to create a new category for him.

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus
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Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

Some have called this 19-year-old Kylie's biggest fan in the world, and he's got the tattoos to prove it.

Brand Superfan of the Week: Guinness's Jimmy Morrissey
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Brand Superfan of the Week: Guinness's Jimmy Morrissey

"As an Irish-American, Guinness represents what pasta means to my Italian friends, or pierogies to my Polish ones: a taste of home."

Brand Superfan of the Week: PEZ's Walt Cranford
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Brand Superfan of the Week: PEZ's Walt Cranford

Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

Brand Superfan of the Week: Adidas's Jemuel Wong
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Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Brand Superfan of the Week: McDonald's Serge Zaka
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Brand Superfan of the Week: McDonald's Serge Zaka

The 26-year-old storm chaser pursues more than tornadoes. He's also on the hunt for McDonald's burger boxes.

Brand Superfan of the Week: Dr. Pepper's Lindsey Overby
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Brand Superfan of the Week: Dr. Pepper's Lindsey Overby

For this native Texan, Pepsi and Coca-Cola don't even enter her vocabulary. There is only DP.

Brand Superfan of the Week: Jeep's Kelley Buttrick
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Brand Superfan of the Week: Jeep's Kelley Buttrick

The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by its indifference.

Brand Superfan of the Week: Funko's Bryan Sato
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Brand Superfan of the Week: Funko's Bryan Sato

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

Brand Superfan of the Week: KU Jayhawks' Michael Coggins
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Brand Superfan of the Week: KU Jayhawks' Michael Coggins

March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.

Brand Superfan of the Week: Cheetos' Rebecca Jimenez
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Brand Superfan of the Week: Cheetos' Rebecca Jimenez

"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.

Brand Superfan of the Week: Pepsi's Thad Lents
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Brand Superfan of the Week: Pepsi's Thad Lents

Some people take their work home with them, but not to the extent of this PepsiCo employee.

Brand Superfan of the Week: Barbie's Azusa Sakamoto
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Brand Superfan of the Week: Barbie's Azusa Sakamoto

The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Brand Superfan of the Week: Shake Shack's Rachel Hamburger
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Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.