Brand Superfan of the Week: Adidas's Jemuel Wong
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Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Brand Superfan of the Week: McDonald's Serge Zaka
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Brand Superfan of the Week: McDonald's Serge Zaka

The 26-year-old storm chaser pursues more than tornadoes. He's also on the hunt for McDonald's burger boxes.

Brand Superfan of the Week: Dr. Pepper's Lindsey Overby
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Brand Superfan of the Week: Dr. Pepper's Lindsey Overby

For this native Texan, Pepsi and Coca-Cola don't even enter her vocabulary. There is only DP.

Brand Superfan of the Week: Jeep's Kelley Buttrick
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Brand Superfan of the Week: Jeep's Kelley Buttrick

The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by its indifference.

Brand Superfan of the Week: Funko's Bryan Sato
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Brand Superfan of the Week: Funko's Bryan Sato

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

Brand Superfan of the Week: KU Jayhawks' Michael Coggins
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Brand Superfan of the Week: KU Jayhawks' Michael Coggins

March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.

Brand Superfan of the Week: Cheetos' Rebecca Jimenez
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Brand Superfan of the Week: Cheetos' Rebecca Jimenez

"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.

Brand Superfan of the Week: Pepsi's Thad Lents
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Brand Superfan of the Week: Pepsi's Thad Lents

Some people take their work home with them, but not to the extent of this PepsiCo employee.

Brand Superfan of the Week: Barbie's Azusa Sakamoto
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Brand Superfan of the Week: Barbie's Azusa Sakamoto

The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Brand Superfan of the Week: Shake Shack's Rachel Hamburger
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Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.