The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.
The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.
This Pennsylvanian satisfied her sweet tooth and eye for fashion by upcycling wrappers into a posh dress and wrist corsage.
The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.
The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").
The Pennsylvania native collected so much Corvette memorabilia that Guinness World Records was forced to create a new category for him.
Some have called this 19-year-old Kylie's biggest fan in the world, and he's got the tattoos to prove it.
"As an Irish-American, Guinness represents what pasta means to my Italian friends, or pierogies to my Polish ones: a taste of home."
Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.
Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.
The 26-year-old storm chaser pursues more than tornadoes. He's also on the hunt for McDonald's burger boxes.
For this native Texan, Pepsi and Coca-Cola don't even enter her vocabulary. There is only DP.
The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by its indifference.
Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.
March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.
"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.
Some people take their work home with them, but not to the extent of this PepsiCo employee.
The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.
Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.
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