BRAND SAFETY

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

Havas launches 'fully transparent' programmatic platform
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Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."

Facebook will permit self-harm to be live streamed, documents suggest
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Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Google's AdSense to crack down more precisely on publisher violations
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Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

P&G's media overhaul could be the catalyst to change ad industry
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P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is coming to the way it manages media, Tom Denford says.

Brand-safety concerns fail to harm tech giants' results
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Brand-safety concerns fail to harm tech giants' results

Boycott all you want. The duopoly is doing just fine.

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.

Advertisers stay faithful to online ads, despite mounting concerns
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Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.

Google ad revenue surges 18% despite YouTube boycott
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Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.

Programmatic as an arbitrage model - the myth dispelled
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Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

It's time to break up the Facebook-Google duopoly
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It's time to break up the Facebook-Google duopoly

In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.

Facebook launches tools to combat 'revenge porn'
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Facebook launches tools to combat 'revenge porn'

The social network's latest bid against dangerous content relies on both digital and human vigilance.

Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO
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Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth
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Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.

YouTube brings in third-party brand safety reporting
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YouTube brings in third-party brand safety reporting

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content.

Google shouldn't let a good crisis go to waste
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Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Brand safety: How the YouTube kerfuffle is playing out in APAC
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Brand safety: How the YouTube kerfuffle is playing out in APAC

Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.

UK broadcasters boosted by YouTube brand boycott
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UK broadcasters boosted by YouTube brand boycott

Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.

Top British advertisers call summit meeting with YouTube over brand safety
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Top British advertisers call summit meeting with YouTube over brand safety

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

How to solve the conundrum of Google
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How to solve the conundrum of Google

There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.

YouTube advertisers, are you feeling lucky today?
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YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.

When content is rotten, brand safety is a zero tolerance game
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When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.