How Vodafone is looking for brand love with Martin Freeman ad campaign
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How Vodafone is looking for brand love with Martin Freeman ad campaign

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.

Simplicity and repetition is key in election campaigns
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Simplicity and repetition is key in election campaigns

People want security, but advances in tech mean everything moves at a relentless pace. This is the conundrum facing political parties, says a former head of press at No10.

Why women's football is the brilliant blank canvas all brands crave
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Why women's football is the brilliant blank canvas all brands crave

With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.

The Recommendation Engine: The Social Element's Donald Hair
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The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Life as an expat account man in the US
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Life as an expat account man in the US

Ogilvy Chicago's James Hidden shares his tips for agency folk thinking of relocating to the US and explains why he's embracing the American dream.

Why BuzzFeed is licking its lips over Tasty
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Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture - and it has built an audience that brands are starting to notice.

Wins this week: P&G, King, Which?
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Wins this week: P&G, King, Which?

Campaign's weekly round-up of account moves across advertising and media.

Fat Lemon founders buy out Jamie Oliver Group
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Fat Lemon founders buy out Jamie Oliver Group

The founders of production company Fat Lemon have completed a management buy-out from the Jamie Oliver Group.

Vodafone "Mr Interruption" by Ogilvy & Mather London
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Vodafone "Mr Interruption" by Ogilvy & Mather London

Actor Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign by Ogilvy & Mather.

Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy
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Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Zuckerberg and Apple's Ive speak out for open and progressive future
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Zuckerberg and Apple's Ive speak out for open and progressive future

Facebook's Mark Zuckerberg has called the battle against authoritarianism, isolationism and nationalism "the struggle of our time" in a speech at Harvard University.

Five future tech trends from Decoded Fashion London Summit 2017
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Five future tech trends from Decoded Fashion London Summit 2017

Five key takeaway trends about the future of fashion, retail and technology, from the Decoded Fashion London Summit 2017.

Payday loan companies must now advertise on price comparison sites
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Payday loan companies must now advertise on price comparison sites

New regulations on payday loan providers have come into force, following an investigation into the sector by the Competition and Markets Authority that concluded in 2015.

Shazam loses its memory in campaign for Alzheimer's Research UK
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Shazam loses its memory in campaign for Alzheimer's Research UK

Social video experts at Be On review "The day Shazam forgot", the latest viral from Shazam.

Burberry's new era of corporate austerity threatens its relentless audience focus
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Burberry's new era of corporate austerity threatens its relentless audience focus

Burberry's latest results reveal a brand trying to streamline while remaining rooted to its audience's desires, says Sarah Baumann, deputy chief executive, Leo Burnett

My Media Week: Richard Poustie, Kantar Media
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My Media Week: Richard Poustie, Kantar Media

This week, Richard Poustie, the chief executive of Kantar Media UK & Ireland, presents new research at Media360 and goes to band practice ahead of a James Bond-themed party.

Portable pirate radios from Isobar keep cyclists safe on the road
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Portable pirate radios from Isobar keep cyclists safe on the road

Brazil's 98FM lets bikers hijack its airwaves to keep oblivious drivers at bay.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
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Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris
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Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals.

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
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On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

What a difference a year can make: advancements at the AI Summit London
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What a difference a year can make: advancements at the AI Summit London

The biggest changes to AI in the past year, by SapientRazorfish's data and artificial intelligence lead

Daily Mail publisher reports tough ad market is improving
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Daily Mail publisher reports tough ad market is improving

Ad revenues have moved back into growth at the publisher of the Daily Mail since the start of 2017, as the decline in print "eased a little" and MailOnline grew strongly in the US.

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
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Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.

Corbyn given full Kiss treatment for i newspaper's election campaign
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Corbyn given full Kiss treatment for i newspaper's election campaign

Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign.

Media's existential threat?
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Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.