Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe
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Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions.

Amazon finally enters Asia-Pacific via Singapore
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Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

IAB waives event fees for agency members
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IAB waives event fees for agency members

The Internet Advertising Bureau UK is making its events free to attend for all agency members, a change designed to forge closer relationships with agencies and attract more members.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food chain's strong financial results.

Are cable networks being shortsighted with summer's breakout hits?
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Are cable networks being shortsighted with summer's breakout hits?

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch their advertising dollars.

My Media Week: Matt Bush
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My Media Week: Matt Bush

Matt Bush recovers from the team summer party, catches up with CEOs and starts the daunting task of Media Week Agency of the Year judging.

Modernizing Madison Avenue: The importance of agency diversity
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Modernizing Madison Avenue: The importance of agency diversity

As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.

'This girl can' goes international with campaign for Australian women
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'This girl can' goes international with campaign for Australian women

Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active.

BBC Radio 1 "Ibiza weekend" by Mother Design
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BBC Radio 1 "Ibiza weekend" by Mother Design

Mother Design created a colourful campaign for BBC Radio 1 as it returns to Ibiza for a weekend of live music.

Movers and shakers: Argos, Vodafone, TBWA\London
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Movers and shakers: Argos, Vodafone, TBWA\London

Argos and Vodafone lost marketers this week, TBWA\London hired a new top team and Hearst Magazines' James Wildman made his most significant hire, while advertising agencies made creative hires galore.

Flash and burn: web browser plug-in to disappear by 2020
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Flash and burn: web browser plug-in to disappear by 2020

Adobe has said it will kill off Flash Player by the end of 2020, declaring the product "end-of-life".

Global brand leadership needs head, heart and hands
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Global brand leadership needs head, heart and hands

The benefits of moving regional teams to agree rationally are huge for a global brand director, even if it takes several years.

Google, YouTube and Facebook top YouGov's global brand health ranking
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Google, YouTube and Facebook top YouGov's global brand health ranking

Google is the world's healthiest brand, according to YouGov's inaugural Global Brand Health Rankings, a top 10 list dominated by technology companies.

UK to follow France in banning petrol and diesel cars
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UK to follow France in banning petrol and diesel cars

Environment secretary Michael Gove will today announce plans to phase out the sale of new petrol and diesel cars in the UK by 2040.

ITV ad revenue decline eases slightly in second quarter
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ITV ad revenue decline eases slightly in second quarter

ITV's TV ad revenue declined by 7% year on year between March and June 2017, although that was a slight improvement on the 9% decline reported in the first three months.

Vegan ad criticising 'inhumane' dairy practices escapes ban
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Vegan ad criticising 'inhumane' dairy practices escapes ban

The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

Black families confront the realities of systemic racism in somber P&G spot
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Black families confront the realities of systemic racism in somber P&G spot

BBDO New York relaunches the "My Black Is Beautiful" campaign.

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
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Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

Cannes Lions revenues up 7 percent in 2017 despite delegate decline
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Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

'Increased client caution' impacts IPG's results for first half of 2017
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'Increased client caution' impacts IPG's results for first half of 2017

The holding company's net income through June fell 28 percent from last year.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising.