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Ben Perreira

Associate Strategy Director, Deutsch

Ben has been an Account Planner on the Volkswagen team for nearly two years. Prior to joining Deutsch, he worked on Hyundai at Innocean, and before that he was on the strategy team at multiple Hispanic agencies, including Conill where he helped re-launch T-Mobile. His pre-advertising career included helping run a surf event series in Europe, working for an independent sports agent, launching a digital video analytics startup, and earning an MBA.

How to stop brand apathy at a neurochemical level
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How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.