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Mike Proulx

Chief Digital Officer, Hill Holliday

Mike Proulx is the chief digital officer at Hill Holliday.

Yes, Instagram is snatching up Snapchat users
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Yes, Instagram is snatching up Snapchat users

As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40 percent of its users within the next year, writes Hill Holliday's chief digital officer.