Content from our thought leader

Shepherd Laughlin

Director of Trend Forecasting

Shepherd Laughlin leads content and research for the Innovation Group at J. Walter Thompson Intelligence. In this role, he has produced insight reports on topics including the future of food and drink, the future of retail, generation Z, opportunities in Cuba and marketing to women. He also manages daily insights for jwtintelligence.com. His writing has been published in Monocle, Protein Journal, Creative Review, China Economic Review, CNN and other publications.

SXSW diary: Reality and empathy
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SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.

SXSW diary: Rain, rain, DNA
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SXSW diary: Rain, rain, DNA

The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.