Content from our thought leader

David Kolbusz

Chief Creative Officer, Droga5 London
Why creative people have lost their way
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Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Ad industry's reaction to that Pepsi ad ignores a sad reality
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Ad industry's reaction to that Pepsi ad ignores a sad reality

Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.

Ad industry's reaction to that Pepsi ad ignores a sad reality
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Ad industry's reaction to that Pepsi ad ignores a sad reality

Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.

Why Super Bowl ads can no longer be 'America First'
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Why Super Bowl ads can no longer be 'America First'

With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London.

David Kolbusz: 2017 must see a return to genuine creativity
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David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.

David Kolbusz: 2017 must see a return to genuine creativity
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David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.

Why reality TV and the internet are to blame for Donald Trump
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Why reality TV and the internet are to blame for Donald Trump

Large swathes of Americans asked themselves "what do I want to watch for the next four years", argues Droga5 London's chief creative officer.

The secret work weapon of Droga5's Kolbusz
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The secret work weapon of Droga5's Kolbusz

The chief creative officer at Droga5 London has a secret work weapon: coffee. Lots and lots of it.

Splashy fun at a somber Super Bowl
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Splashy fun at a somber Super Bowl

Wieden + Kennedy's executive creative director counts down his favorite Super Bowl ads during a year when the spots were a touch too serious