Content from our thought leader

Kathryn Luttner

Brand Editor
Kia teases a screaming Melissa McCarthy in new Super Bowl film
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Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

WTF does the new adidas Originals film even mean?
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WTF does the new adidas Originals film even mean?

Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene

Isaiah Thomas overcomes shortcomings in NBA spot
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Isaiah Thomas overcomes shortcomings in NBA spot

The Boston Celtics point guard stands tall in "This Is Why We Play" campaign

Brands and the inauguration: Who's in, who's out
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Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Little girl values Reeboks over heels in new film
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Little girl values Reeboks over heels in new film

Venables Bell & Partners creates campaign showing the human side of fitness

Airbnb creates films in-house to honor its best hosts
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Airbnb creates films in-house to honor its best hosts

From saving a village to a backyard wedding, these individuals go above and beyond

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'
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Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

90-second spot features a wall blocking people from US employment.

16 ads that look like America now: See our I&C Disruptors of 2017
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16 ads that look like America now: See our I&C Disruptors of 2017

Nike, Apple, Axe and Glenfiddich are among the brands defying stereotypes and including underrepresented people.

Fun becomes a character, not a characteristic, in new Carnival Cruise spots
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Fun becomes a character, not a characteristic, in new Carnival Cruise spots

A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.

GoDaddy taps Carole Irgang as SVP of brand
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GoDaddy taps Carole Irgang as SVP of brand

The former Grey exec comes aboard as the domain registration company charts a new direction.

Cadillac's Melody Lee has a 10-year plan for millennials
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Cadillac's Melody Lee has a 10-year plan for millennials

Why she plays the long game to connect the car company with a younger audience.

How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops
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How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops

The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.

Xerox's 'Brother Dominic' spot receives a modern makeover
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Xerox's 'Brother Dominic' spot receives a modern makeover

Young & Rubicam NY recreates the memorable Super Bowl ad from 40 years earlier.

How Xerox spinoff Conduent plans to stay invisible while marketing itself aggressively
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How Xerox spinoff Conduent plans to stay invisible while marketing itself aggressively

CMO John Kennedy only wants businesses to know about the spinoff.

This 5-month-old dog app is snagging partnerships with Shake Shack and other national brands
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This 5-month-old dog app is snagging partnerships with Shake Shack and other national brands

Pet-friendly SLOBBR helps big companies run small tests with a devoted audience

The 10 Essential Advertising People of the Year: No. 2 Ann Simonds
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The 10 Essential Advertising People of the Year: No. 2 Ann Simonds

The General Mills CMO started a domino effect, and a debate, when she ordered her creative agencies to diversify.

The 10 Essential Advertising People of the Year: No. 3 Bob Liodice
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The 10 Essential Advertising People of the Year: No. 3 Bob Liodice

The ANA's relentless focus on transparency could fundamentally alter how the ad business is conducted.

S'well hires Ogilvy vet Judd Harner as first CMO
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S'well hires Ogilvy vet Judd Harner as first CMO

The former Chico's CMO heads to the buy one, give one bottle company

Department of Justice subpoenas Omnicom, Publicis divisions over bid rigging
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Department of Justice subpoenas Omnicom, Publicis divisions over bid rigging

Both holding company says they are fully cooperating with the ongoing investigation into production practices

Mercedes-Benz is broadcasting its first live 12-hour commercial right now
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Mercedes-Benz is broadcasting its first live 12-hour commercial right now

Vice Media's VIRTUE creates an art installation surrounding the plug-in hybrid series