Content from our thought leader

Kathryn Luttner

Brand Editor
GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency
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GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Allstate uses hidden cameras to capture live reactions to financial abuse
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Allstate uses hidden cameras to capture live reactions to financial abuse

When a purple purse is left in a Lyft van, passengers learn why most women can't just leave their injurious relationships.

Intel will sponsor the Olympics through 2024
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Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
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Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

Brand Superfan of the Week: Cholula's Aaron Ackerman
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Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR
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Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR

The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."

Cannes Lions' social media will be brought to you by a company you've probably never heard of
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Cannes Lions' social media will be brought to you by a company you've probably never heard of

For the first time, the advertising festival is partnering with content platform Greenfly to curate a mutually beneficial, co-branded experience.

Brand Superfan of the Week: Lego's Colin Leggo
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Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

HP debuts its newest diversity video, admits it has 'room for improvement'
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HP debuts its newest diversity video, admits it has 'room for improvement'

The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women.

Brand Superfan of the Week: Starburst's Emily Seilhamer
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Brand Superfan of the Week: Starburst's Emily Seilhamer

This Pennsylvanian satisfied her sweet tooth and eye for fashion by upcycling wrappers into a posh dress and wrist corsage.

How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month
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How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month

Now that marketing to the LGBTQ community has gone mainstream, brands from fashion to tech to retail are showing their colors.

23andMe partners with 'Despicable Me 3' for first movie partnership
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23andMe partners with 'Despicable Me 3' for first movie partnership

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

Hilton tops Logo's annual ranking of 'out and proud' brands
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Hilton tops Logo's annual ranking of 'out and proud' brands

Anheuser-Busch is the second-most, LGBT-inclusive marketer on the Viacom network's 'Top 25 Trailblazing Companies' report.

Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds
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Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds

From pop-up shops to virtual reality, companies are investing more heavily in executions that engage the senses, according to global research from Freeman.

Brand Superfan of the Week: Disney's Keith Mahne
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Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

Most people don't like it when brands get political, finds 4A's study
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Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
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Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Brand Superfan of the Week: Starbucks' Melody Overton
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Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

Wary marketers sour on billable hours and incentives, says ANA
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Wary marketers sour on billable hours and incentives, says ANA

Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you
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Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.