The brand's integral role in the superhero movie leaves marketers salivating and some fans feeling queasy.
Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."
Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.
The national food chain encourages hoops fans to get off the couch.
In a campaign from Crispin Porter & Bogusky, the spokesman offers rewards when life doesn't
Americans will spend $5.3 billion on green apparel, Guinness beer and more.
The satellite TV provider spokesperson is "tuned in" but rarely utters a word.
Instead of throwing food or punches, the marketer launches pop culture references.
March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.
David Miami brings a fictional ketchup campaign pitched on the show to life.
The animated mascot, voiced by WWE star John Cena, calls on gamers to find clues in sweepstakes push.
Without comedians, the retailer becomes the butt of its own joke.
Marketer introduces merchandise line that includes a $100 fountain and $50 jewel-encrusted bottle of dressing.
On International Women's Day, the health initiative urges women to "Push" to end maternal mortality
For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."
A film, a scholarship and new research fuel a global empowerment campaign for a company that caters overwhelmingly to women.
Anna Wintour, Kerry Washington, Sheryl Sandberg and Reese Witherspoon star in Laird + Partners video
The luxury automaker entertains through loosely connected short films in "Grow up" series.
"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.
Children learn how to protect themselves from "Hidden Dangers" for Water is Life