Content from our thought leader

Kathryn Luttner

Brand Editor
SheaMoisture followed a pattern of racist brand behavior, says Yvette Nicole Brown
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SheaMoisture followed a pattern of racist brand behavior, says Yvette Nicole Brown

The "Community" actress cited companies like Fox and UPN for building their brands "on the backs of black people" then tossing them aside.

Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial
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Nascar doubles down on youth, tapping 14-year-old to direct its latest commercial

CMO Jill Gregory says the auto-racing association is "committed" to attracting younger fans through classroom programs like Acceleration Nation

Rejected by NASA? 84 Lumber has a job for you.
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Rejected by NASA? 84 Lumber has a job for you.

After hijacking the Super Bowl with its border wall spot, the lumber brand is back with an "out of this world" message.

Citi combines global consumer marketing and entertainment teams under new CMO
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Citi combines global consumer marketing and entertainment teams under new CMO

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

Brand Superfan of the Week: PEZ's Walt Cranford
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Brand Superfan of the Week: PEZ's Walt Cranford

Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'
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Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

Jim Parsons helps Serena Williams 'upgrade' her game for Intel
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Jim Parsons helps Serena Williams 'upgrade' her game for Intel

The highest paid female athlete in the world joins tech brand's growing roster of sports-star endorsers.

Burt's Bees's VR experience welcomes fans into founder's cabin
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Burt's Bees's VR experience welcomes fans into founder's cabin

The brand uses technology to tap into Burt Shavitz's analog lifestyle just in time for Earth Day

How mainstream brands are celebrating 4/20
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How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Super Bowl 2017 ads were the least shared in six years, study says
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Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

PayPal 'can do that' in ads touting seamless services
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PayPal 'can do that' in ads touting seamless services

Crispin Porter + Bogusky LA highlights online brand's diverse payment options.

Brand Superfan of the Week: Adidas's Jemuel Wong
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Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

The Most Interesting Man in the World meets a 'spicy' female challenger
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The Most Interesting Man in the World meets a 'spicy' female challenger

Dos Equis celebrates Cinco de Mayo in its latest spot from Havas Worldwide.

A new Sikh awareness campaign takes cues from Barack Obama and the Mormons
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A new Sikh awareness campaign takes cues from Barack Obama and the Mormons

A new National Sikh Campaign combines TV and digital media buys with an on-the-ground, grassroots effort to educate Americans about the religion.

To win back trust, VW goes big on longevity
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To win back trust, VW goes big on longevity

Latest spot from Deutsch LA puts emphasis on the promise of a six-year warranty.

Oscar Mayer's 'bacon font' delivers a message about consistency
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Oscar Mayer's 'bacon font' delivers a message about consistency

The marketer's latest stunt lets consumers message each other with a porky typeface.

Acura takes mobile-first road to showcase the 2018 TLX
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Acura takes mobile-first road to showcase the 2018 TLX

The Japanese automaker touts "What a Ride" with campaign built for social sharing.

Brand Superfan of the Week: McDonald's Serge Zaka
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Brand Superfan of the Week: McDonald's Serge Zaka

The 26-year-old storm chaser pursues more than tornadoes. He's also on the hunt for McDonald's burger boxes.

Kodak returns to profitability by turning to print and a little-seen Web series
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Kodak returns to profitability by turning to print and a little-seen Web series

How a former blue-chip marketer is finding a new kind of success playing small ball online.

JCPenney looks to millennial males to save sales slump with online video series
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JCPenney looks to millennial males to save sales slump with online video series

CNN's Great Big Story is behind the four-part series promoting fashion line Collection by Michael Strahan.