Content from our thought leader

Kathryn Luttner

Brand Editor
People have mixed feelings about Krispy Kreme's in-your-face 'Power Rangers' product placement
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People have mixed feelings about Krispy Kreme's in-your-face 'Power Rangers' product placement

The brand's integral role in the superhero movie leaves marketers salivating and some fans feeling queasy.

Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push
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Why PepsiCo and TBWA are staying fuzzy on details in new Izze Fusions push

Is the newest PepsiCo beverage a soda, water or a juice? The brand has good reasons for saying "it just iz."

Brand Superfan of the Week: Funko's Bryan Sato
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Brand Superfan of the Week: Funko's Bryan Sato

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

Buffalo Wild Wings 'hits the button' for March Madness
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Buffalo Wild Wings 'hits the button' for March Madness

The national food chain encourages hoops fans to get off the couch.

After winning a Cannes Lion, Hotels.com's Captain Obvious returns
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After winning a Cannes Lion, Hotels.com's Captain Obvious returns

In a campaign from Crispin Porter & Bogusky, the spokesman offers rewards when life doesn't

St. Patrick's Day spending hits an all-time high, says NRF study
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St. Patrick's Day spending hits an all-time high, says NRF study

Americans will spend $5.3 billion on green apparel, Guinness beer and more.

Dish gives consumer complaints an ear with 'Spokeslistener'
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Dish gives consumer complaints an ear with 'Spokeslistener'

The satellite TV provider spokesperson is "tuned in" but rarely utters a word.

Apple picks a 'Sticker Fight' for iPhone 7
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Apple picks a 'Sticker Fight' for iPhone 7

Instead of throwing food or punches, the marketer launches pop culture references.

Brand Superfan of the Week: KU Jayhawks' Michael Coggins
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Brand Superfan of the Week: KU Jayhawks' Michael Coggins

March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.

Neither Heinz nor Don Draper appear in ads straight from 'Mad Men'
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Neither Heinz nor Don Draper appear in ads straight from 'Mad Men'

David Miami brings a fictional ketchup campaign pitched on the show to life.

Wonderful Pistachios invites fans to help Ernie the Elephant destroy evidence
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Wonderful Pistachios invites fans to help Ernie the Elephant destroy evidence

The animated mascot, voiced by WWE star John Cena, calls on gamers to find clues in sweepstakes push.

Old Navy zooms in on women's bottoms to say 'Hi, Fashion'
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Old Navy zooms in on women's bottoms to say 'Hi, Fashion'

Without comedians, the retailer becomes the butt of its own joke.

Hidden Valley gives fans new ways to 'Ranch Out' with online store
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Hidden Valley gives fans new ways to 'Ranch Out' with online store

Marketer introduces merchandise line that includes a $100 fountain and $50 jewel-encrusted bottle of dressing.

Merck for Mothers reveals how costly childbirth can be in tear-jerking film
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Merck for Mothers reveals how costly childbirth can be in tear-jerking film

On International Women's Day, the health initiative urges women to "Push" to end maternal mortality

Nike Women challenges female stereotypes on a global scale
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Nike Women challenges female stereotypes on a global scale

For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."

How Western Union is using International Women's Day to further female education
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How Western Union is using International Women's Day to further female education

A film, a scholarship and new research fuel a global empowerment campaign for a company that caters overwhelmingly to women.

Female celebs declare 'Ambition is feminine' for Tory Burch Foundation
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Female celebs declare 'Ambition is feminine' for Tory Burch Foundation

Anna Wintour, Kerry Washington, Sheryl Sandberg and Reese Witherspoon star in Laird + Partners video

Mercedes-Benz rips a page from BMW's playbook to reach millennials
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Mercedes-Benz rips a page from BMW's playbook to reach millennials

The luxury automaker entertains through loosely connected short films in "Grow up" series.

Brand Superfan of the Week: Cheetos' Rebecca Jimenez
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Brand Superfan of the Week: Cheetos' Rebecca Jimenez

"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.

Deutsch warns of invisible water monsters with VR game
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Deutsch warns of invisible water monsters with VR game

Children learn how to protect themselves from "Hidden Dangers" for Water is Life