Content from our thought leader

Kathryn Luttner

Brand Editor
Marketing VP sues VR startup Magic Leap for gender discrimination
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Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Snickers upstages Kate Upton on Sports Illustrated back cover
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Snickers upstages Kate Upton on Sports Illustrated back cover

BBDO NY features unlikely swimsuit models for the third year in a row

Michael K. Williams confronts his own typecasting in mesmerizing spot for The Atlantic
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Michael K. Williams confronts his own typecasting in mesmerizing spot for The Atlantic

The short film from Wieden+Kennedy is part of the magazine's first branded campaign in 10 years, which also features Caitlyn Jenner, Ruth Bader Ginsburg and Ta-Nehisi Coates.

How brands like Jeep and Airbnb get their fans to do their marketing for them
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How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

Brand Superfan of the Week: Shake Shack's Rachel Hamburger
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Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.

Don't hold for POTUS: How Brand Trump is fighting the hordes of angry callers
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Don't hold for POTUS: How Brand Trump is fighting the hordes of angry callers

Passionate citizens are dialing Trump properties to voice their opinions. No, they won't give him your number.

Oreo asks Shaq to dunk a cookie with his mind
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Oreo asks Shaq to dunk a cookie with his mind

The traditional Oreo-and-milk pairing gets a modern twist with help from the NBA star.

Geico crushes its new pre-roll ads for 'viewing convenience'
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Geico crushes its new pre-roll ads for 'viewing convenience'

The Martin Agency condenses spots in third series to keep people watching online.

At last, the internet reacts to 84 Lumber's Super Bowl LI spot
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At last, the internet reacts to 84 Lumber's Super Bowl LI spot

The first half of the film was received positively. The second, not so much.

Coca-Cola runs 3 previously aired spots during Super Bowl LI
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Coca-Cola runs 3 previously aired spots during Super Bowl LI

Even with its hometown team in the game, Coke opts for the safety.

T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'
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T-Mobile CEO reveals 3 new Super Bowl spots, continues to call competitors 'dumb'

John Legere takes on Verizon and AT&T with Big Game films starring Martha Stewart and Snoop Dogg.

NFL makes a plea for unity in Super Bowl LI spot
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NFL makes a plea for unity in Super Bowl LI spot

Forrest Whitaker narrates a 60-second ad from Translation that acknowledges the political divide.

84 Lumber skirts conservative backlash with immigration-themed Super Bowl ad
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84 Lumber skirts conservative backlash with immigration-themed Super Bowl ad

Social media users support the brand's employment ad about a Mexican family's journey to America.

Inside the strangely hypnotic Snickers 36-hour live stream
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Inside the strangely hypnotic Snickers 36-hour live stream

The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.

Top Games' Super Bowl ad: Big armies, tiny story
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Top Games' Super Bowl ad: Big armies, tiny story

The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.

Audi is debating angry critics of its equal-pay Super Bowl commercial online
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Audi is debating angry critics of its equal-pay Super Bowl commercial online

The backlash on Twitter, YouTube and Facebook is fierce, but the brand is welcoming the chance to engage.

See Tina Fey, Missy Elliott and Stan Lee before they were famous in Honda's Super Bowl spot
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See Tina Fey, Missy Elliott and Stan Lee before they were famous in Honda's Super Bowl spot

Celebrities' younger selves talk from grade-school yearbooks to promote the CR-V.

Sprint goes to deadly extremes to take on Verizon in Super Bowl spot
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Sprint goes to deadly extremes to take on Verizon in Super Bowl spot

A Verizon customer fakes his own demise in Droga5's first work for the brand.

Top Games' Super Bowl teaser may be the most epic yet
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Top Games' Super Bowl teaser may be the most epic yet

Aaron Eckhart, Jeffrey Dean Morgan and Fan Bingbing star in the two-minute film from Butler, Shine, Stern & Partners.