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Matt Ross

Matt Ross is director of sales for AOL Advertising, serving as AOL’s digital marketing ambassador and activator across a diverse set of political clients, including issue-advocacy groups and candidate elections. He brings more than 15 years of advertising sales experience and industry knowledge to the company’s advertising arm. Previously, Ross was responsible for launching Cox Digital Solutions’ Washington, D.C., office, heading election efforts nationally. Prior to that he was with Washington Post Digital, managing a book of associations and trade groups to advance their political and legislative goals. Reach him @mattrosscamelot.

The 'Moneyball' moment: Maximizing the final days before the election
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The 'Moneyball' moment: Maximizing the final days before the election

In the final inning of the political advertising season, campaigns should take a page out of Billy Beane's book, writes the director of sales at AOL Advertising