Content from our thought leader

Andy Seibert

founder and managing partner, Imprint,

Andy Seibert is the founder and Managing Partner of Imprint, a Sullivan content lab. With almost two decades experience in the custom content industry across American Express, GE Capital, Time, Inc., and Hearst and Dow Jones (as President and Publisher of the SmartMoney joint venture), he has both a client and publisher perspective on content marketing. Andy is currently serving as the Chairman of The Content Council, the leading association of content marketing firms in North America

How to navigate content marketing's control issues
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How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.

Print isn't dead, only patience
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Print isn't dead, only patience

Digital gives instant results, but print can create consumer relationships that last well-beyond the click, writes the managing partner of Imprint