Content from our thought leader

Miriam Tremelling

Senior Marketing Manager, Ace Metrix

Miriam Tremelling serves as senior marketing manager at Ace Metrix where she is responsible for developing compelling stories that articulate Ace Metrix’s value proposition. Prior to joining Ace Metrix, Miriam worked at Conversant, Twelvefold Media and CBS Interactive. She is based in the Bay Area. 

Xerox's Brother Dominic revival resonates with viewers who never saw the original
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Xerox's Brother Dominic revival resonates with viewers who never saw the original

The brand took a bet on nostalgia, but wound up entertaining people of all ages, according to Ace Metrix.

Google's 'Year in Search 2016' connects with message of hope
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Google's 'Year in Search 2016' connects with message of hope

The search giant's recap tugs at the heart with a reminder to keep looking for love, writes Ace Metrix.

Donated goods are put to work in clever Goodwill campaign
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Donated goods are put to work in clever Goodwill campaign

The ad, created in partnership with the Ad Council, performed better than most PSAs, according to Ace Metrix.

Like a tough dad, Sears' holiday spot gets emotional only about tools
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Like a tough dad, Sears' holiday spot gets emotional only about tools

Craftsman ad scores well with viewers by focusing on products, not feelings, says AceMetrix.

Amazon Prime delivers an uplifting, well-timed story of two old friends
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Amazon Prime delivers an uplifting, well-timed story of two old friends

Audiences are falling in love with this tale of inter-religious pals who share more than faith, according to Ace Metrix.

T.J. Maxx resonates with holiday message to skip shopping on Thanksgiving
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T.J. Maxx resonates with holiday message to skip shopping on Thanksgiving

Retailer's reminder that "family time comes first" showed wide appeal, according to Ace Metrix.

GoPro's first scripted ad delivers a relatable message about being in the moment
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GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

Audi gives the 'Sunday Drive' a modern twist
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Audi gives the 'Sunday Drive' a modern twist

A4 spot from Muhtayzik Hoffer resonated the most with parents, according to Ace Metrix.

PUR conveys that there really must be something in the water
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PUR conveys that there really must be something in the water

Viewers of all ages found Arnold's campaign highly informative, attention-grabbing and relevant.

Avis introduces new app with appealing, relatable messages
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Avis introduces new app with appealing, relatable messages

A sweet father-daughter moment gives the car rental company a category standout, according to Ace Metrix

Toyota captures millennial attention with "You Don't Own Me"
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Toyota captures millennial attention with "You Don't Own Me"

Once an anthem for the feminist movement, the classic tune is helping Corolla connect with young drivers, according to Ace Metrix

Inspiration and empowerment are key themes in Q3's top ads
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Inspiration and empowerment are key themes in Q3's top ads

Nike's "Unlimited" ads, Frosted Flakes and Olive Garden commanded viewer attention, according to Ace Metrix

Pizza Hut's homesick alien ad breaks the QSR mold
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Pizza Hut's homesick alien ad breaks the QSR mold

The ad was the third most attention-grabbing pizza ad of the past year, according to Ace Metrix

Mastercard is entertainingly informative with MasterPass ads
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Mastercard is entertainingly informative with MasterPass ads

Spots for digital payment service grabbed millennials' attention, according to Ace Metrix

Southwest reminds us how badly 'We Wanna Get Away'
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Southwest reminds us how badly 'We Wanna Get Away'

The airline revives a nearly decade-old tagline with a humorous ad that hits on a universally-relatable theme, according Ace Metrix

When it comes to protecting kids, Subaru proves parents would rather laugh than cry
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When it comes to protecting kids, Subaru proves parents would rather laugh than cry

The brand has released two very different spots about kids and safety. Not surprisingly, the audience has a favorite, says Ace Metrix

"Life" cereal returns, and the audience likes it!
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"Life" cereal returns, and the audience likes it!

It's tough to beat "Mikey," but the latest spot from the Quaker Oats brand hits many of the same notes, according to Ace Metrix

The iron nun inspires us all in Nike's "Unlimited Youth"
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The iron nun inspires us all in Nike's "Unlimited Youth"

Nike's Olympics ads felt like an extension of the Games, authentically intertwining athlete journeys with evocative messaging, writes Ace Metrix's senior marketing manager