Content from our thought leader

Mike Barrett

Managing Director, Heat

As Managing Director at Heat, Mike Barrett drives company growth by developing new offerings, expanding relationships with existing clients and bringing in new business. He has partnered with clients including Electronic Arts, Hotwire, Dolby, The NFL Network, Kendall-Jackson and Bank of the West to build effective creative, powerfully engage with an audience and craft award-winning campaigns.

Mike came to Heat after leading strategy in North America as EVP for the global media company Universal McCann, a unit of Interpublic Group. He also spent time as SVP Communications Planning at Publicis & Hal Riney. His efforts have moved forward brands such as Microsoft, Wells Fargo, Schwab, Sony, Chrysler and Sprint.

Five ways to reverse advertising's 'less for more' trend
Share

Five ways to reverse advertising's 'less for more' trend

Spend is up, and recall is down. It's time to adopt new approaches to content distribution, writes Heat's managing director