Content from our thought leader

Brandon Geary

Chief Strategy Officer, POSSIBLE

Brandon is tasked with planning the future direction of the agency, leading a global network of strategists and providing thought leadership to POSSIBLE clients. Prior to joining POSSIBLE, Brandon spent nine years at Razorfish, where he led a team of Account Planners and Business Strategists to drive break through experiences and media plans for Xbox, Nike, Miller Coors and Intel, among others. Prior to RF, Brandon was SVP of Account Planning for McCann Worldgroup in the West, where he won multiple Effies and creative awards over a seven-year period. Brandon recently contributed to the book, Does it Work? which has been shortlisted by strategy + business, Best Business Books 2015 and 800 CEO Read.

Look again: How to fight data blindness
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Look again: How to fight data blindness

Quantitative methodologies can tell you the what, but they often fail to tell you why, writes Possible's global chief strategy officer.

Rage against the machine: The fight for creativity in an automated world
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Rage against the machine: The fight for creativity in an automated world

Advertising automation isn't going anywhere, writes the CSO of POSSIBLE. It's time for creatives to stop fighting the power and learn the nuts and bolts